effective presentations to inform and delight effective presentations to inform and delight
TRANSCRIPT
EFFECTIVEPRESENTATIONS
To Inform and Delight
EFFECTIVEPRESENTATIONS
To Inform and Delight
PRESENTATIONSPRESENTATIONS
are a ServiceProduction and Consumption
are Connected
Clients are Involved Preparation Participation
CUSTOMER “DELIGHT”CUSTOMER “DELIGHT”
Customers are Delighted
when what they GET(features, service, cost, delivery...)
is better than expected.
BASICSBASICS
PURPOSE
PACE
PROPORTIONS
BASICSBASICS
PURPOSE
PURPOSEPURPOSE
What:Concepts
Data
Analysis
Conclusions
PURPOSEPURPOSE
Why: To Do Something Inform Teach Persuade Motivate Sell Entertain
OBJECTIVEOBJECTIVE
Habit #2
Begin with the End in Mind
Stephen R. Covey, The 7 Habits of Highly Effective People, Simon & Schuster 1989
OBJECTIVEOBJECTIVE
State Your
Conclusion
First
CREATE EXPECTATIONS
CREATE EXPECTATIONS
“As a Statistician, Dr. Johnson has worked on methods...”
He had better have
SOMETHING solid to say to keep me
here Saturday.
CREATE EXPECTATIONS
CREATE EXPECTATIONS
First Impressions Setup Handouts Display The “Corporate Image” Introduction
DELIVERDELIVER
To Exceed Expectations ask:
What will create “Customer Delight?”
How can you go beyond expectations?
BASICSBASICS
PURPOSE
PACE
PACEPACE
Introduction (20-30%) Attention Overview
Middle (50-70%) Deliver the Goods
End (10-20%) Memorable Conclusion
TEMPOTEMPO
Depends on You Audience Subject Equipment
Images for 50 min. Talk
Images for 50 min. Talk
0
10
20
30
40
50
60
70
80
90
Elec 35 mm B&W Color Flip
ShowStarter Recommendations8777
32 2712
Minutes per ImageMinutes per Image
ShowStarter Recommendations
0
1
2
3
4
Elec 35mm
B&W Color Flip
0:35 0:40
1:351:50
4:10
Limits per ImageLimits per Image
30-35 Words or 5-digit numbers
8 Lines FEWER IS BETTER
Fill 2/3 to 3/4 of Screen
AVOID OVERLOAD
One Idea per ImageOne Idea per Image
USEBuilds to Pace Phrasing
CAUTIONSome People
Dislike Covering Part of an Image
One Idea Per Image
USE
“Can’t Show Enough”“Can’t Show Enough”
UseHandouts
Say More than you Show Handout more than you Say
Outline Levels
“Exploded Maps” to locate details
CLIP ARTCLIP ART
Use for Emphasis
Avoid Noise
Treat Clip Art
like Percussion
in an Orchestra
SCREEN FILLin the SUCCEED Format
SCREEN FILLin the SUCCEED Format
12%
+
48%
-------
60%
44 POINT BOLD44 POINT BOLD
32 Point Bold (72 Points = 1 in.) 28 Point Bold
24 Point Bold 24 Point Normal
Notice: Some “Overload” is Possible Even With These Settings
24 Point Normal
Capitals Capitals
Initial Capitals to Weight Words
All-Capitals for EMPHASIS
ref. M&M p15, Rabb p 241
Capitals Capitals
MORE THAN SEVEN CONSECUTIVE UPPER CASE
WORDS WILL FORCE THE AUDIENCE
TO READ AGAIN
ref. M&M p15
Sense - LiningSense - Lining
Reading and understanding are helped by breaking prose at points that show the thought rather than the limit of the length of the line.
Sense - LiningSense - Lining
Reading and understanding are helped by breaking prose at points that show the thought rather than the limit of the length of the line.
ref. G. Cuming, Information Design Journal, 6 (1990) pp. 89-92
OrientationOrientation
in Horizontal (Landscape) Orientation
than
in Vertical (Portrait)
Orientation
More Viewing is
HorizontalOrientationHorizontalOrientation
Uses more of the
Available Screen
Overhead Over-head
BASICSBASICS
PURPOSE
PACE
PROPORTIONS
PROPORTIONSPROPORTIONS
TheSpeaker’sTriangle
ref. M&M p 54
ScreenSpeaker
DELIGHT LEVELSDELIGHT LEVELS
Excitement: unexpected
unspoken
CURRICULUM 21CURRICULUM 21
CharacteristicsCharacteristicsCurriculum Graduates
content integrationcontinuous improvement engineering practicestudent mentoringfaculty rewardsearly designdelivery systemsadvising
technical competenceprocess developerglobal awarenessproblem solverteam memberintegratorproduct innovatorfunctional specialist
Original
CURRICULUM 21CURRICULUM 21
CharacteristicsCharacteristics
GraduatesCurriculum
CURRICULUM 21CURRICULUM 21
Curriculumcontent integration
continuous improvementengineering practicestudent monitoring
faculty rewardsearly design
delivery systemsadvising
1Whats
2 Hows
9RelationshipsAmong Hows
3 RelationshipsBetween Whats and Hows
4Evalu-ation
6Sell-ingpoints
5 Compare Hows
7 Targets for Hows
8 Hows to Do
House of QualityHouse of Quality
1Whats
2 Hows
9RelationshipsAmong Hows
3 RelationshipsBetween Whats and Hows
4Evalu-ation
6Sell-ingpoints
5 Compare Hows
7 Targets for Hows
8 Hows to Do
close outsidestay open
No leak rainNo road noise
Evaluations
wt.comparisons 1 2 3 4 5
100
75
32
o BA
BoA
ABoB A o
4
Exploded MapExploded Map
Curriculum 21
SUCCEED
Delgado & Augustine April, 1995 105
1Whats
2 Hows
9RelationshipsAmong Hows
3 RelationshipsBetween Whats and Hows
4Evalu-ation
6Sell-ingpoints
5 Compare Hows
7 Targets for Hows
8 Hows to Do
HOUSEof QUALITY
I. Keep it Visible
OTHER PRINCIPLESOTHER PRINCIPLES
Give Summaries on Charts
Give Details in Handouts
Use “Exploded Maps” to Connect Charts
Very Expensive with Slides, Economical with Panel
TECHNICAL PresentationsTECHNICAL
Presentations
Highly Quantitative Presentations are especially
ChallengingChallengingNeed to keep audience
Awake, but not distractedInformed, but not overwhelmed