effective august, 2018 - eurowings · advertisement facts print run 120,000 copies / issue...

Effective August, 2018

2 |2 |

Portrait & Route Network 3

Eurowings’ Customer Profile 4

Online 5 Completion of Booking 6 Web Check-in 7 Newsletter 8 Boomerang Club Newsletter 9

Print 10 Home-print Boarding Pass 11 Check-in Boarding Pass 12 On-board Magazine 13

Ambient 14 Self Check-in Machine 15 Tray Table Advertising 16 In-flight Entertainment 17 In-flight Connectivity 18 Aircraft Painting 19 On-board Sampling 20 Tray Mat on Long-haul Flights 21 Cups 22 Napkins 23 Eurowings’ Advertising Partners 24

Your Contact 25

TABLE OF CONTENTS

Eurowings’ Advertising Media | Table of Contents

3 |

Eurowings is the low-cost carrier of Lufthansa Group and

currently the fastest-growing airline in Europe.

With affordable point-to-point flights, Eurowings offers

the perfect short-, medium- or long-haul flight for every

occasion – from business travel and city trips to beach

holidays.

Take advantage of the long contact period and postion

your marketing message without waste coverage.

PORTRAIT & ROUTE NETWORK

Eurowings’ Advertising Media | Route Network

Facts

Airline Eurowings

Carrier Eurowings GmbH

2-Letter-Code EW

Shareholder Deutsche Lufthansa (100%)

Eurowings

Headquarters Cologne

Employees 10,000

Fleet in 2018 150 aircraft

Passengers expectedin 2018

30 Mio.

Destinations more than 210 continental & intercontinental destinations in over 50 countries

4 |

56%44% 42% 22% 20% 10%

3%9% 7% 30% 19%20% 25% 21% 17% 12%5%

3% 3%

Source: Kantar Added Value, Markentracking 2017/2018; Germany

Source: Survey on boardSource: Kantar Added Value, Markentracking 2017/2018; Germany

Source: Kantar Added Value, Markentracking 2017/2018; Germany

9% 23%

CUSTOMER PROFILE

Eurowings’ Advertising Media | Customer Profile

Business trip

Visiting friends / relatives

Vacation

City break

Event

Other

Gender

Under 20 years

20 – 29 years

30 – 39 years

40 – 49 years

50 – 59 years

Over 60 years

Net monthly household income

Not specified

Under 750 €

750 – 1,499 €

1,500 – 1,999 €

2,000 – 2,999 €

3,000 – 3,999 €

Over 4,000 €

Age

Reason for travel

Female

Male

5 |5 |

The high-reach eurowings.com website offers a wide range of promotions,

simple booking options and clear structures.

The entire website can be searched for affordable flights and offers from our

partners using Google Search, while innovative sales tools provide convenient

booking access, e.g.

low-fare calendar

blind booking

interactive route-network map

Eurowings’ Advertising Media | Online

6 |

Banner

FACTS

Page impressions approx. 450,000 / month

Format Billboard ad 800 x 250 px

File size max. 30 KB

Lead time 2 weeks

Minimum booking min. 1 month

PRICE

Display ads 65 € CPM

COMPLETION OF BOOKING


Prominent placement and targeting of Eurowings

customers in the context of online booking through the

eurowings.com website.

ideal point of sale for cross-selling products

450,000 web users per month

tailored to the selected travel destination

immediately visible integrated advertising

7 |

Banner

FACTS

Page impressions approx. 730,000 / month

Format Billboard ad 800 x 250 px


Lead time 2 weeks

Minimum booking min. 1 month

PRICE

Online banner 65 € CPM

WEB CHECK-IN


Our web check-in is increasingly popular and allows our

passengers to avoid long lines at the airport.

approximately 730,000 monthly page impressions

communicate your message just before departure

immediately visible integrated advertising

8 |

Prices

Newsletter national 9,900 €

Newsletter international 5,590 €

Fullsize banner and editorial integration

FACTS

Subscribers national 990,000

Subscribers international 600,000

Format fullsize banner800 x 200 pixels (jpg or gif possible)640 x 820 pixels (mobile)

Format edit. integration 640 x 328 pixels (jpg)

Headline edit. integration max. 30 characters

Advert. text edit. integration max. 180 characters (including spaces)

Lead time 3 weeks

Publication frequency weekly

NEWSLETTER


Information on the Eurowings Newsletter is available in other languages on request.

A higher than average open rate within the first few hours

after sending provides you with exceptionally high-reach

placement.

high open rate

newsletters for particular themes and

price campaigns

prominent placement

national and international newsletter

9 |

Prices

national 3,900 €

international 590 €

Fullsize banner and editorial integration

FACTS

Subscribers national 340,000

Subscribers international 125,000

Format fullsize banner800 x 200 pixels (jpg or gif possible)640 x 820 pixels (mobile)

File size fullsize banner max. 30 KB

Format edit. integration 390 x 200 pixels (jpg)

Headline edit. integration max. 30 characters

Advert. text edit. integration max. 180 characters (excluding spaces)

Lead time 4 weeks

Publication frequency monthly

BOOMERANG CLUB NEWSLETTER


The monthly newsletter keeps Boomerang Club members

informed with interesting offers from our partners and

special promotions as well as information on their current

balance of frequent flyer miles.

communication of exclusive offers for miles

category exclusivity in the advertising medium

additional tie-in advertising on the Boomerang Club

channels

10 |10 |Eurowings’ Advertising Media | Print

The print media of Eurowings stands out due to the high

attention of the passengers and offers multiple contact

opportunities.

dynamic and interested audience

high-quality bimonthly on-board magazine

advertising space on boarding passes and

booking confirmations

targeted advertising possible for place of

departure and final destination

11 |

Advertisement with link

FACTS

Target group selectable by destination

Format 738 pixels x 339 pixels (jpg)


Lead time 2 weeks

PRICE

Advertisement CPM rates on request

HOME-PRINT BOARDING PASS

Eurowings’ Advertising Media | Print

A large number of passengers use the online check-in option

and print out their boarding card themselves.

banner immediately below the most important

flight information

accompanies passengers until their final destination

multiple impressions thanks to repeated checking

of flight information

12 |

Advertisement and ticket stub

FACTS

Circulation 1 million copies (minimum circulation)

Print run approx. 2 months / until exhaustion

Distribution on request (international/national)

Material deadline min. 8 weeks before release date

PRICE

Ticket-stuband back

29,950 €

CHECK-IN BOARDING PASS


The boarding passes handed out at the check-in counters contain

information about the departure gate and time of departure.

premium placement of your advertising message

entire rear panel as an eye-catcher

ideal advertising space for raffles or coupon campaigns

passengers often keep boarding passes after the flight

13 |

Advertisement

FACTS

Print run 120,000 copies / issue

Distribution 2 months (all Eurowings flights)

Format 214 x 280 mm

Circulation 4.5 million readers

Release bi-monthly

PRICE

1/1 Advertisement 14,550 €

Other formats, cover pages, and special placements (e.g. inserts)available on request.

The high-quality Eurowings on-board magazine is on

display on all routes and offers an attractive blend of

articles on travel, leisure and business.

target audience of business and leisure travelers

perfectly tailored to the diverse group of readers

a new issue every two months

fast and broad customer contact

ON-BOARD MAGAZINE


14 |14 |Eurowings’ Advertising Media | Ambient

Communicate your advertising message to passengers in a special environment

and reach potential customers at a receptive moment.

The ideal position for your advertising message gives you the opportunity to

communicate directly with customers, including:

advertising on tray tables

advertising in the in-flight entertainment portal

aircraft livery

on-board sampling

branded cups

15 |

Self check-in machine

FACTS

Circulation 31 machines at 4 locations

Booking period min. 1 month

Contacts 90,000 – 100,000 per month

Format 1024 x 650 pixels

Lead time 2 weeks

File format swf Shockwave Flash

AlternativeFootage delivery (3-5 JPG & Storyline)(additional IT costs)

PRICE

Per month 6,820 €

You can place a continuous screensaver in animated

flash format on the touch screen of our check-in

machines.

extremely attractive placement in passengers’

direct field of vision and interaction

additional visibility to others passing by

customized local offers possible

locations: Cologne, Munich, Hamburg, Hannover

SELF CHECK-IN MACHINE

Eurowings’ Advertising Media | Ambient

16 |

High-quality tray table advertising

FACTS

Contacts 14,000 / month per aircraft

Place of release entire route network

Visual format 230 x 140 mm, truncation r = 10 mm

Print format 237 x 148 mm

Minimum booking 1 aircraft / month

Lead time 4 weeks

PRICE

Per aircraft / month 4,590 €

Production & distribution once per aircraft

Advertise where your advertising image cannot be

missed – on our tray tables with integrated advertising

displays for print media or or high-quality placards.

effective premium advertising medium

optimal contact intensity for several hours

striking communication of advertising message

ideal advertising medium for maximum reach

TRAY TABLE ADVERTISING


17 |

IN-FLIGHT ENTERTAINMENT


The best on-board entertainment is available through

our state-of-the-art in-flight entertainment system.

Reach each individual passenger through their

personal mobile device or the single-viewer screens in

the back of every seat.

pre-roll film

banner ads

portal sponsoring

communication with a broad target audience

Prices available on request

18 |

Pricing (customized offers available on request starting at 35 € CPT)

Banner ad

Pre-roll spot (film)

Connectivity sponsoring

Customized integration

IN-FLIGHT CONNECTIVITY


Internet access above the clouds.

With Wings Connect, you can even connect with

our passengers when they are up in the sky.

white-listing landing page for free use

exclusive offers for passengers

sponsored internet access packages

customizable integration options

integrate your own advertising section

19 |

Aircraft painting or aircraft lamination

FACTS

Booking period min. 3 months

Areaentire aircraft livery or individual elements

Lead time 5 months

PRICE

Aircraft livery prices available on request

You can choose between a partial or complete painting of the aircraft.

In doing so, there are virtually no limits to your design ideas.

over 210 destinations in Europe and around the world

customized design of your flying brand communication

tie-ins with in-house and external communication possible

PR campaigns

incentive trips

AIRCRAFT PAINTING


20 |

On-board sampling

FACTS

Contacts min. 1 million

Minimum booking approx. 2 weeks

Distributionall passengers on short and medium-haul flights

Sampling mini flyers, product samples, bulk goods

Lead time 4 weeks

PRICE

Sampling mini flyers 0.185 € / piece

Sampling sweets from 0.01 € / piece

ON-BOARD SAMPLING


Product samples

This is where our customer encounters your advertising message.Support your campaigns and product launches with

on-board sampling that will motivate passengers to

try or buy your product.

product samples

miniature flyers

voucher booklets

small-scale sampling

customizable implementation

21 |

Tray mat

FACTS

Contacts approx. 7,500

Booking period approx. 3 months

Distribution all BEST-rate customers

Lead time 6 weeks

PRICE

Tray mat 1,990 €

Use the tray mats to reach our BEST-rate passengers on

long-haul flights and communicate with them at a particularly

receptive time.

the perfect spot for prominent placement

high receptiveness

link to food stimulates the senses

affluent target audience

TRAY MAT ON LONG-HAUL FLIGHTS


22 |22 |

Print on cups

FACTS

Circulation min. 1 million pieces

Booking period 1 month (until exhaustion)

Distribution entire fleet

Material deadline 3 months before release date

PRICE

Hot beverage cups with peel-off voucher

price available on request

Beverage cups 29,950 €

CUPS


The hot beverage cups used by the crews on board can

really catch the passengers’ attention.

an established feature of our on-board service

coupon codes on adhesive vouchers possible

customized and multi-colored designs possible

23 |23 |

Print on napkins

FACTS

Circulation min. 1 million pieces

Booking period approx. 15 days (until exhaustion)

Distribution entire fleet

Format110 x 110 mm (colour shades up to 3c)

Material deadline 3 months before release date

PRICE

Napkins 14,950 €

NAPKINS


The guests of Eurowings are handed a napkin with each

beverage or snack.

an established feature of our on-board service

customized and multi-colored designs possible

highly visible placement during the entire meal

24 |Eurowings’ Advertising Media | Advertising Partners24 |

Eurowings GmbH

Germanwings-Str. 1

51147 Cologne

Germany

[email protected]

www.eurowings.com

Media Sales

Simone Wüerst Anne Angenendt

Inflight Entertainment Partnerships

Stefan Lindt

mailto:vermarktung%40eurowings.com?subject=Werbemittelkatalog%20Eurowings

https://www.eurowings.com/de.html

effective august, 2018 - eurowings · advertisement facts print run 120,000 copies / issue...

Documents