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2002 Sagan Medal Presentation to the DPS Education & Public Outreach for Ordinary Planetary Scientists Heidi B. Hammel Space Science Institute Boulder, CO & Ridgefield, CT

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Page 1: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

2002 Sagan MedalPresentation to the DPS

Education & Public Outreach forOrdinary Planetary Scientists

Heidi B. HammelSpace Science Institute

Boulder, CO & Ridgefield, CT

Page 2: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

My Qualifications� None (formal, that is)� Years of experience� Osmosis by association*

E/PO Specialist

me

* Cheri Morrow, Larry Lebofsky, Lou Mayo, Ellis Miner, ...

Page 3: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

NASA�s Vision

�To improve life here,�To extend life to there,�To find life beyond...

Page 4: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

NASA�s Mission

�To understand and protect our home planet�To explore the Universe and search for life�To inspire the next generation of explorers

. . . as only NASA can

Page 5: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

A View from the Top

�The most important result of NASA's Space Science program is the sense of wonder and imagination it inspires in America's youth.�

Ed WeilerAssociate AdministratorNASA Office of Space Science

Page 6: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

Other reasons to do E/PO

Everyone has their own reasons�..� �fun�� �educational�� �satisfying�� �extra consideration for proposal� � �recognition and/or visibility�

Page 7: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

What E/PO is NOT

Yet Another � (EM spectrum poster, sun-spot exercise, redundant web site)

Tchotchkes

Wall paper

Door stops

Coasters

Page 8: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

What IS E/PO?Formal

EducationInformalEducation

PublicOutreach

Teacher WorkshopsProject ASTRO

CurriculumTextbooks

Astro 101 courses

Encyclopedia entriesTV/radio programs

Web chatsPopular books

Magazine articles

Museum exhibitsEclipse tours Star partiesField trips

Events

classroom �unique� home

Smaller audienceMore contact time

Deeper understanding

Larger audienceLess contact time

Shallower understanding

Ed. Programs at museums, science fairs, scout programs

Public lectures, slide shows, IMAX/planetarium shows, performing arts

Page 9: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

E/PO Venn Diagram

Formal Education

InformalEducation

PublicOutreach

MA

RKETING

WS M

EDIA

SUPPO

RN

ET

Display booths, Pins, Stickers, Patches, Mugs, Bookmarks, Postcards, etc...

Press releases, Press conferences, Press kits for reporters, video clips, etc...

Page 10: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

Roles for Scientists

� Advocate� inspires, encourages, gives

permission, empowers� Resource

� helps when called upon; makes resources available

� Partner� works shoulder-to-shoulder, �in the trenches,� with E/PO

specialists to create new products or opportunities

Page 11: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

Roles Matrixexamples

Advocate Resource PartnerK-12 Students Join PTA Science fair judge Project ASTRO

Curriculum Address the Review materials Create a newDevelopment school board curriculum

Informal Slide show Review exhibit Coordinator for Education for scouts content scout sci. prog.

E/PO Program Speak out Help a scientist Design a projectManagement for E/PO find a project inc. scientists

Page 12: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

�Science Standards�

� National Science Education Standards� Obvious (planets, stars, galaxies)� Less obvious (scale, light, processes)

Google search → NSES� State Standards

� Vary considerably from state to state

Page 13: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

�Leverage�

Students 48,900,000Teachers 2,900,000Classrooms 1,900,000Schools 110,000School districts 15,200Planetary Scientists 1,300

Most numbers circa 1997

Page 14: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

E/PO Specialists

� E/PO is a profession; has a literature� E/PO has evolved in recent years� We don�t have to BE E/PO specialists

BUT...� We should know they exist � We can partner with them� They want to help us!

Page 15: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

Solar SystemE/PO Forum

�work with planetary scientists to assist them in using their limited time and

resources as effectively as possible in their E/PO efforts�

Leslie L. Lowes Ellis D. Miner

sseforum.jpl.nasa.gov

Page 16: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

NASA Broker/facilitators

� Seven regional centers� Northeast � Cary Sneider� East � Nitin Naik� Southeast � Cass Runyon� North � Lynn Narasimhan� Southwest � Kathleen Johnson� West � Cheri Morrow� Northwest � Julie Lutz

origins.stsci.edu/brokers.shtml

Page 17: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

DPS Contacts

� Larry Lebofsky� DPS Education and Public Outreach Officer

� Lou Mayo� DPS Deputy Education and Public Outreach Officer

� Ellis Miner� DPS Press Officer and SSE Forum Director

http://www.aas.org/~dps/officers.html

Page 18: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

Get Involved

� Option 1 - Keep on doing what you already do (local volunteer work) and report it� But think about leveraging (one talk to kids vs one talk to

master teachers)� Funding - use a few percent of your own funds.

� Option 2 - Volunteer on an established program (contact a Broker/Facilitator)� Project ASTRO, traveling exhibits� Funding - use a few percent of your own funds.

Page 19: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

Get Involved, cont�d

� Option 3- New program or extend existing program to new site� e.g., new Project ASTRO� Funding - up to $15K

� Option 4 - More ambitious projects� Definitely require an E/PO specialist on board� Funding - up to $50K

Page 20: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

DPS Membership

� Survey conducted in 2000� Over 120 responses; broad range of activities

� Meeting Activities (Larry and Lou)� Education sessions � Noon-time seminars

� DPS Speakers Bureau� Contact Ellis Miner

� DPS E/PO Website

Page 21: Education & Public Outreach for Ordinary Planetary Scientists · Magazine articles Museum exhibits Eclipse tours Star parties Field trips Events classroom fiuniquefl home Smaller

The bottom line

� Variety of E/PO roles to play beyond public or classroom presentations � Match talents, interests, & time

commitment to appropriate roles

� Contact and collaborate with E/PO specialists� Learn enough about E/PO to be a

good collaborator

EACH OF USCAN MAKE

A DIFFERENCETalk to Larry or Lou or Ellis

Handouts available outside after this session