EdTech 2014 Innovation Showcase: papagei.com

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VIDEO LIMBIC LANGUAGE LEARNING

Weltweiter Trend: Lernen mit Videos. papagei.com – transforming learning and teaching languages.

May 2011: Foundation of papagei.com GmbH

February 2013: Release of papagei.com Products for Language Learning

March 2013: Market Entry Germany

October 2013: Market Entry Turkey

March 2014: Release „Video-Textbooks“ for German Schools

Papagei.com is based in Hannover, Germany

30 Employees

Sales Partnerships in Germany, Turkey, Great Britain and Colombia

Awards:

Papagei.com Covers the Major Business Languages Applicable to the B2B, B2E and B2C Markets

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Business Model:

Corporates: €480 - €600 per employee per year

Educational institutions: €199 per 25 teachers per year

Native language

German

Turkish

Russian

Spanish

Mandarin

Learning language (Video Course)

English, French, Spanish

English, German

German

German

English (currently in demo

showcase)

Core Services Upsell Services

Upsell Option

Online coach

Mini-Courses

Customised videos

Premium content

Teaching Content

Description

Digital personal tutor

Rapid Learning courses

Tailored for clients

Movies, TV shows, music

videos

Supplementary educational

content

B2B B2E B2C

Corporate Government

Ministry Educational Institution

Consumer Teacher/parent/stu

dent

Target customer audience and examples

Weltweiter Trend: Lernen mit Videos. How we create Language Learning Products

Brain Rules

Communication Habits &

Media Usage

Learning Identity

Learner and the

Learning

Kaleidoscope

Weltweiter Trend: Lernen mit Videos. The Way Your Brain Loves to Learn Languages: NATURAL Way

Brain Rules

Communication

Habits & Media Usage Learning Identity

Target Group

2. Repeat & Interact

“Activity is the gas to your learning engine (brain)”

Test and practice tools to enable long-term retention

Learning Content has to be: Current, interesting, motivating and relevant ORIGINAL CONTENT

1. Inform & Connect 3. Testing & Re-Connecting

„Brain Principles“ of Successful

Learning

1. Activity: Quality & Time

2. Setting Objects, Targeting

3. Structure & Orientiation

4. Transparency

5. Possibilities to Select/to take decisions

6. Inmediate Feedback

7. Emotional Balance; Assurance

Papagei.com Methodoly is following the Rules for Video Learning

Weltweiter Trend: Lernen mit Videos. Papagei.com PRODUCT LINE and LEARNING ENVIRONMENT

Learning Products Learning ENVIRONMENT

“papagei INSIDE Books”: Integration (augmented reality) of papagei.com videos into (text)books.

www.papagei.com - Learning Portal designed for all categories of language learning content: selfpaced- learning, teaching and edutainment

Learning Teaching Edutainment

“papagei INSIDE Platforms & Intranets”: customized Learning Portal (Corporate Design) for clients and sales co-operations

Courses: interactive Videos, Vocab Coach, Digital Dictionary, Grammar Exercises, Pronunciation Exercises and Tests

Rapid Learning Courses = Learning Nuggets

Movies, Series and Music Videos: Edutainment content for improving your language skills

Video Package & Video Channel B2B: “Channel” for in-company training

B2C: “Teaser Product” (e.g. Turkcell) B2E: teaching material (e.g. Cornelsen)

Stand-alone PRONOUNCE App (iOS, Android) for improving your pronunciation “papagei INSIDE Conferencing Tools”: instructor

led training with online classes

„papagei INSIDE books“: „Video-Textbooks“ for German Students

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Teacher Teaching English with papagei.com Video adapted to their

Textbooks and matching curriculum subjects

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Videopakete zu Unit 2, English Lighthouse

von papagei.com

„papagei INSIDE Platforms & Intranets“

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Papagei.com & Turkcell Academy: English-Learning-Video-Channel for Turkey

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Source: Management

VIDEO LIMBIC LANGUAGE LEARNING

OUR Mission for the Business (VIDEO )

Supporting Slides

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papagei.com: Video Player Teaching and Learning Tools

Weltweiter Trend: Lernen mit Videos. papagei.com Learning Tools: Teacher and Students love them

LEARNING REPORT: Papagei offers comprehensive reporting features for individual learners. The reporting tool includes individual information about each user’s learning activities (per day, per month) and documentation about the learning process. That means that for each unit of the training the number of exercises already completed, correctly or incorrectly answered is tracked and documented. The reporting tool enables each learner to individually choose their learning pace and to control their personal learning process at any time This individual reporting functionality is available to each learner and also to others, like supervisors or HR staff if agreed upon. Papagei can define reporting standards for each company on a national and regional level

VIDEOS with SUBTITLES: All videos are provided with two subtitle tracks: one in the learner’s native tongue and one in the language the learner wants to learn. That way, a learner can see and hear how the language is spoken while the brain makes the necessary connections to learn quickly and efficiently

DIGITAL DICTIONARY: All videos are connected to a digital dictionary, which enables a learner to read definitions and explanations by double-clicking on any word

INTERACTIVE VOCAB COACH: Any word from a video, along with its translation, can be added to the personal online vocab coach so a learner can practise it at their leisure using the time-proven flash card system

DIGITAL PRONUNCIATION COACH: A learner can improve their pronunciation with the help of the innovative digital pronunciation coach which provides real-time feedback. When on-the-go, a learner can work on their pronunciation and tackle any inhibitions to speak using the Papagei PRONOUNCE app (available from the App Store)

INTERACTIVE GRAMMAR EXERCISES: Based on specific topics and each video, your employees train their knowledge of language grammar and orthography using interactive exercise units and always get immediate feedback. Of course, you can look up grammar rules and tips in concise e-books relating to specific topics

TESTS: When beginning a course, learners analyse their skill level in a one-hour online test which determines their starting level according to the CEFR(1). While working on a language course, a learner can track what they have learned already and what area still needs work at any time by taking brief interactive tests

papagei.com Course-Design for self-paced learning

Weltweiter Trend: Lernen mit Videos. papagei.com –Competitors Landscape

Practice Pronounciation & Provide Feedback

Interactive Exercises & Tests

Weltweiter Trend: Lernen mit Videos. User Dashboard Activities

Weltweiter Trend: Lernen mit Videos. The way we communicate, the way we are using media affects the

way we want to learn and predefines our way of successful learning

Brain Rules

Communication Habits

& Media Usage

Learning Identity

Target Group

Weltweiter Trend: Lernen mit Videos. Your Individual Learning Identity, your Emotions and your Experiences

are predefining Your Way of Learning.

Brain Rules

Communication Habits &

Media Usage

Learning Identity

Target Group

Weltweiter Trend: Lernen mit Videos. papagei.com Business Models with Client Examples

Business Model Target Group Business Model Client examples

Freemium B2C Free entry-level product with upgrade via

direct marketing. Phases of the model:

1: free and limited product

2: Purchase product

3: Upgrade / resell / active

recommendations

Reference campaigns:

• B2C papagei webseite

• McDonalds Campaign

• ViaTurkcell Academy website

Direct

B2B and B2E

standard products

Businesses,

schools,

institutes,

universities

• Individual learner licenses

• Licenses for teaching materials: school

license, business license, class licenses

Reference clients:

• Universities of Stuttgart

• Mannheim

• Leuphana

• GRG Hotel Service

Project

b2b

Academies,

educational

services

provider for

large

corporations

Academies, educational services provider

for large corporations

Reference clients:

• Telekom Training

• Turkcell Academy

• Bertelsmann Academy

• Audi Academy

Product

Cooperation

Publishers Revenue share model Cornelsen, Klett

Sales Cooperation Online portals,

teaching

materials

publishers

Revenue share model Reference Clients

Co.tec, Elearning AG

Video-learning

service

Publishers,

online portals

Revenue model mix:

Royalties for the use of video learning

environment (Player + portal

revenue share model)

Proof of Concept open: inbound

customer interest from Duden, and

publishers from Bulgaria, Sweden,

Norway and China

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After choosing a course, choose a subject

After choosing a subject, choose a relevant video

Tools to aid with learning

The web-based platform has been translated into German, English and Turkish

Licensed content partners

Double-subtitled text to aid with learning

Supportive learning activities

The platform enables a user to watch videos, practise pronunciation, build vocabulary/grammar and to take self-assessment tests

Access to digital dictionary and digital vocabulary coach

Pronunciation training, interactive Videos and grammar books are available and accessible using smartphones

The platform tracks a learners progress and provides exportable reports

Personal content library

The web-based platform is fully functional on mobile tablets

Best-in-class Proprietary Multi-platform Technology Offering

Weltweiter Trend: Lernen mit Videos. Aus 32.000 Learning Activities werden genau die Lernlösungen konfiguriert, die sich

Lernende wünschen.

11,200 Digitale Ausspracheübungen

10,200 Originalvideos mit Untertitel

7,100 Interaktive Grammatikübungen

3,050 Digitale Tests

300 Musikvideos

218 TV Serien/Episoden

96 Filme

30 Grammatiknachschlage eBooks

>32,000 Learning Activities:

Lerninnovation &

Videos with bilingual subtitles Digital pronunciation training Individual learning activity measurement

Bewährte Lerntechniken

Digital dictionary Interactive digital Vocab Coach Interactive grammar exercises and tests

70 Videos

500 Interactive Übungen

150 digitale Tests

500 Ausspracheübungen

Inhalte eines Sprachkurses:

Min. 70 h Lernzeit und

min. ½ a level (CEFR(1)) in 6 Monaten

Customised Videos

Online Personal Coach

Mobile Apps

Das Erfolgsrezept ist die intelligente Kombination von:

Speziell für Großunternehmen

Reference Customers to Scale within the Industry Creation of prerequisites for a fast and successful turnover

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papagei.com Management Team

Managing Directors Dr. Michaela Meier

Jan Ossenbrink

Background & Expertise General management

Innovation management Build-up startups

Digital learning media development Change management in publishing & media companies

Dr. Michaela Meier Product & Content

Development, Technology, Learning architecture

Learning Sciences/Neurosciences

Jan Oßenbrink Marketing, Sales,

Partnerships & International expansion

Papagei.com s Management Philosophy

“Menschen, die miteinander arbeiten, addieren ihre

Potenziale. Menschen, die füreinander arbeiten,

multiplizieren ihre Potenziale.“

Weltweiter Trend: Lernen mit Videos. 1.2 Components of Developing Educational Products

Learning Objectives

Brain Rules

Communication

Habits & Media

Usage Learning Identity

Target Group

Product

Product

Product

Product

Product

Learning Environment

Technology

Media

(e)Didactics

Usability

Design