BootcampSt. John’s Prep

November 12, 2009

twitter hashtag = #edsocialmedia

Connecting to the network

• Connect to SJP Guest network

• Open a browser, and at wireless logon page proceed (override any warnings)

• Enter the following Username and Password:

• Username = social

• Password = media

• On second login screen reenter the username and password

• note: if you are using Safari you must click the login button DO NOT press the Enter key!

Understanding the Power and Potential of Social Media

Antonio Viva, Associate Head of School, Worcester Academy

“In 2008, if you were not on a social networking site, you’re not on the Internet.”

Source: IAB Platform Status Report

Traditional Media

• Television

• Movies

• Radio

• Newspapers

• Books

• Magazines

New Media

• Digital Television, Music and Video

• Computer Games/Simulations

• Digital Photography

• Internet/Email

• e-Books

• Cellphones

• Compact Disc

And then everything changed.....

POPTECH

GroupAction Just Got Easier

“Internet, Mobile phones and the applications built on top of

them have transformed the way groups of people come together,

share things and get things done.” - Clay Shirky

W H I P P L E H I L L

Communication ModelsMass Media

CLAY SHIRKY

W H I P P L E H I L L

Communication ModelsSocial Media

CLAY SHIRKY

The [journalistic] models that will excel in the next few years will rely on new forms of

creation, some of which will be done by professionals, some by amateurs, some by

crowds, and some by machines.”

“Not an Upgrade - an Upheaval” - Clay Shirky

worcester academy -site:worcesteracademy.org

craiglist

Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

www.wikipedia.org

=

Can’t simply bolt social

media on to your web site.

W H I P P L E H I L L

Can’t simply bolt social

media on to your web site.

W H I P P L E H I L L

“Social Media means new opportunities to create and communicate with people who care.”

Online Conversations Online Relationships

So what is the difference and why should we care?

Are you social?

0

25

50

75

100

Video Read Blogs Photo Sharing Social Network Comment

Sources: Universal McCann: Wave.3 (3/2008)

Slide Source: Wave3/Universal McCann

So how does this effect us and our institution?

The numbers alone are staggering...

Source: Justin Smith http://www.insidefacebook.com/2009/07/09/compete-us-unique-visitors-to-facebook-up-another-whopping-107-in-june/

One of these months, Facebook’s growth in the US is going to slow down.

June was just not that month.

3126 4027

Median Ages

FEB 2009

Linked in

Wednesday, March 18, 2009

Slide Source: Travis Warren, WhippleHill

Source: http://www.insidefacebook.com/

This is not going away and represents a paradigm shift in the way we communicate and interact with one another.

Online Conversations Online Relationships

Conversations

Between and Among

• Parents

• Students

• Employees

• Alumni

• Strategic Partners

• Professional Learning Network

Say what?

Everyone can participate

Usually un-organized

Spontaneous

Vibrant, Vivid & Vivacious

Any time, any place...

Authentic, and not always on message

Blog Reading has risen 66% on a global scale in a year and 60.3 million American have read a blog.

74% of social networking users message friends as part of their daily routine.

Social networking is evolving fast. Increasingly features such as blogging, photo sharing and video sharing are the norm. They are aiming to be the one stop shop for all your internet needs. Consequently we are spending more time with them and doing more on them.

Wave3/Universal McCann

Relationships

Between and Among

• Parents

• Students

• Employees

• Alumni

• Strategic Partners

• Professional Learning Network

Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content.

Wave3/Universal McCann

How many of these “online consumers” are possible or prospective families for your institution?

How many of the 272 million users on social networks are your current students, parents, faculty or alumni?

Does your website have a blog? Are your school leaders blogging? Are students creating original content?

Start with what is already working and go from there!

Next steps...

Image Credits

The following social media sites were referenced in this presentation. In addition, stock photos were provided by

Sources

UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf!

IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 !

http://www.iab.net/media/file/2008_ugc_platform.pdf

UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf!

COMMON CRAFT “SOCIAL MEDIA IN PLAIN ENGLISH”

http://www.commoncraft.com/socialmedia

What The F**K is Social Media?

http://www.slideshare.net/mzkagan/what-the-fk-social-media

Bootcamp

BREAK

Bootcamp

LUNCH

Account Setup

Go to Twitter and set up a free Twitter account http://twitter.com

Be sure to follow the edSocialMedia Bootcamp Twitter account

http://twitter.com/edsocialmediabc

Call us over if you have questions or need any technical assistance

Your Mission....

• Create content in 2 hours that speaks to the following prompt:

• "Capture the essence of a university campus a the start of the summer break."

• How will you capture the essence of the school using social media tools?

• Each group must:

• generate a minimum of 8 tweets spread out over two hours posted to edsocialmediaBC Twitter page.

• write two, well crafted articles for the blog (between 450 - 750 words)

• create a photoset in Flickr of 10 photos

• post a brief (around 2 minutes) video for YouTube