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  1. 1. Team Bunny, May, 2014 ECO-BARTH MARKETING PLAN WATER-SAVING PRODUCT
  2. 2. Outline Current Facts Market Analysis SWOT Analysis Competitors Analysis Marketing Objectives Market Segmentation & Budget Marketing Mix Implementation Plan, Evaluation and Control Nguyen T Thanh Thuy Dao Thanh Hang Nguyen Nhu Quynh Tran T Hoai Thuong Tran Thuy Linh
  3. 3. Current Facts In the world: 25 million people died because of lacking fresh water By 2020, 40% of human will live in areas of scarce water. 1,4 billion of people in mainly Asia or Africa is not able to access fresh water In Vietnam: There will be lack of fresh water in the dry season 60-70% of people can use fresh water in big cities While only 30-40% of people in rural can use fresh water
  4. 4. Market Analysis Market size Potential customer: Households & companies located in Hanoi & Ho Chi Minh city. Market growth Start in our target market Collect the respond or opinions of customer to improve and then enter to new market
  5. 5. Market Analysis Market needs Reasonable price Saving water product Good design Market trends Pay more attention on saving water The water supplying in summer 2014 is limited Fresh water demand is increasing 3-4% in this year
  6. 6. SWOT Analysis Strengths: Produce a very new Remain reputation as an eco company Have a group of energetic and flexible employees Have low cost materials suppliers while using modern technology Weaknesses: New company Young and inexperienced employees
  7. 7. SWOT Analysis Opportunities People are more concerned about environmental problems Economic conditions are unstable Support from some environmental organizations Threats Existing competitors New companies
  8. 8. Competitors Analysis Inax: Faucets, sink and toilet Luxury design and elegant forms High quality products Toto: Faucets, toilet bowl and sink Simple and sophisticated design Suitable price Years of development and establishment Diversity choices
  9. 9. Marketing objectives 1. Change the consumers attitude of saving water in order to saving the environment. Water is a sustainable resource Water has close relationship with environment Saving water does not only reduce the amount of water used in unnecessary things, but also recycle the usage water
  10. 10. Marketing objectives 2. Providing product awareness of Eco Bath among target customer. Eco Bath is created by Jang Woo-Seok, South Korean designer Use 50% new water and 50% used water Benefits of the project to customers: Customers life will be more green and friendly with nature Enjoy their life with model technology without destroying the nature. Experience the brand new product in the market
  11. 11. Marketing objectives 3. Gross sale is expected to reach one hundred million a month Selling more than 90 products/month The next year, the sale rises 15%
  12. 12. URBAN AREA GOOD CONDITIONS HIGH INCOME
  13. 13. Market Segmentation Facts In the year of 2014 Hanoi 100% fresh water for 10 districts 43.25% for suburban area Ho Chi Minh 89.43% citizens have fresh water to use 4,500 billion VND (need) to provide fresh water for 100% citizens. Waste of water is 34%
  14. 14. Eco Bath
  15. 15. Budget Total estimated expense/month: 440,000,000VND Salary: 50 employees x 3,000,000VND = 150,000,000VND Product Expense: 100 units x 2,500,000 VND = 250,000,000VND Marketing Expense: = 40,000,000 VND
  16. 16. Product Eco Bath Created by the South Koren designer Jang Woo-Seo A dual water-tank designed primarily to recycle water rolling down from a washbasin. 2 key parts: Left part having recycled water, Right part comprises of tap water Material: Stainless Steel Colors: White & black Dimension: 1760x1060x890mm
  17. 17. Price 2 objectives: New market: Penetrate into new market with the set price. Profitability: Whether the company is able to invest and develop or not. Pricing method: Full costing (variables cost, fixed cost, tax) 5.500.000 VND per product Special Offer: 10% Discount
  18. 18. Place 3 main kinds of distribution in Hanoi and HoChiMinh City Showroom Retail Website Free delivery for all types of purchases in Hanoi and HoChiMinh City Ship to other small cities or provinces
  19. 19. Promotion Persuade customers buying our products Raise their awareness of saving fresh water Target of communications is also salesperson Develop our customers service quality Advertisement : TV commercials Billboard Endorsement Avoid using leaflet
  20. 20. Implementation Plan Changing peoples perspective in using water >> Water-saving awareness Visible presence at Events Online searches Networking and strategic alliances This visibility will help gain capital.
  21. 21. Implementation Plan Establish communication (distribution) channels that pinpoint relevant constituents in a manner consistent with mission values Receive the proposed value in a timely manner, with consideration given to Quality versus quantity of results Alignment with existing objectives Overall experience with the ECO-BARTH brand
  22. 22. Evaluation and Control Build relationships with prospective customers. Understand customer needs. Ensure alignment between ECO-BARTHs product and customers recruitment preferences.
  23. 23. References Chris Burns (21st May, 2009) Use Your Water Twice. Retrieved from http://www.yankodesign.com/2009/05/21/use-your-water-twice H Nguyn, (2014) H Ni: Nc sch ch m bo cung cp cho 10 qun ni thnh. Retrived from http://www.baohaiquan.vn/pages/ha-noi-chi-dam-bao-cung-cap-100-nuoc- sach-cho-dan-so-10-quan-noi-thanh.aspx Goods Home Designs, Innovative Eco Bath System by Jang Woo-Seok. Retrieved from http://www.goodshomedesign.com/innovative-eco-bath-system-jang-woo-seo Ly Hanh, Tuan Trong (26th Aug, 2009), "Nc-cau chuyen ham nong toan cau". Retrieved from http://www.thiennhien.net/2009/08/26/nuoc-cau-chuyen-ham-nong-toan-cau N.T.A (24th Aug, 2005), "Nuoc sach la chia khoa cua su phat trien ben vung". Retrieved from http://chuyentrang.tuoitre.vn/TTC/Index.aspx?ArticleID=95007&ChannelID=3
  24. 24. References Nam Vn, (2014) Cn hn 4.500 ti ng tt c h dn TPHCM co nc sch. Retrieved from http://www.thesaigontimes.vn/110426/C%C3%A0n-hon-4500-t%E1%BB%89-d%C3%B2ng- d%E1%BA%BB-tat-ca-ho-dan-TPHCM-c%C3%B3-nuoc-sach.html Nguyen Hanh (12th May, 2014), "Ha Noi: Nguy co thieu nuoc sinh hoat". Retrieved from http://www.baomoi.com/Ha-Noi-Nguy-co-thieu-nuoc-sinh-hoat/144/13783492.epi Nguyen Nam (19th Feb, 2012), "Nuoc sach va ve sinh moi truong". Retrieved from http://www.ninhthuan.gov.vn/chinhquyen/soyt/Pages/NUOC-SACH-VA-VE-SINH-MOI- TRUONG.aspx Tamil Nadu (26th Mar, 2013) Save water through recycling. Retrieved from http://www.thehindu.com/todays-paper/tp-national/tp-tamilnadu/save-water-through- recycling/article4549682.ece Tien phong, (25th Mar, 2008), "5.000 tre em ni chet moi ngay vi thieu nc sach". Retrived from http://www.thiennhien.net/2009/08/26/nuoc-cau-chuyen-ham-nong-toan-cau/
  25. 25. Thank you for listening!