Fresh Cut Flowers from Ecuador

www.connectingwithecuador.com

Ecuadorian �oriculture

571 farms

837 USD Millons

156 thousandsTons

Ecuador: Productive area by type of �ower

71%roses

5%

15%

5%Hypericum

Gypsophila

Others

Source: Magap, Sigagro, Senacyt, Sig�ores

9%

6 ha. 13 ha. 37 ha.Small farms

62%Medium farms

28%Big farms

10%

Farm size distribution

Annual exports

total exports in millions USD

546607

675714

837

2009 2010 2011 2012 2013

20,0%

15,0%

10,0%

5,0%

0,0%

-5,0%

900.000

800.000

700.000

600.000

500.000

400.000

300.000

200.000

100.000

0

25%

21%

38%

16%

USA

OthersEU

Russia

Share �ower market

Source: BCE 2013

Total Ecuadorian �ower exports to United Arab Emirates

(value FOB USD/thousands & tons per year)

0

20

40

60

80

100

120

140

160

180

200

0

100

200

300

400

500

600

700

800

900

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Tons

Value FOB USD/thousands

Valores

año

Value FOB USD/thousands Tons

Pais

0,0

100,0

200,0

300,0

400,0

500,0

600,0

700,0

800,0

900,0

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Others

Baby's breath

Lilies

Roses

Value FOB USD/thousands (per year/per product)

O�er distribution

90%bunches 10% bouquets and arrangements

The product: Why Ecuadorian �owers?

Rosesmore than 400 varieties registered in Ecuador

Baby's breath (Gypsophila)

greens: areca and ruscus

Carnations

Hypericum

Delphinium

Tropical �owers

Bouquets

DestinationsYears Destinations

Source: SENAE, BCE

199019952000200520102013

18759386103108

120

100

80

60

40

20

0

2005 2010 2013200019951990

18

7593 86

108103

The exports model of Ecuador allows us to reach more than 100 countries, whe-ther it is directly or through hubs such as Amsterdam. (Very soon through Dubai & UAE)

Destinations by Continent

108 destinations

Logistics

Transfer airports for Ecuadorian �ower exports:AMS: 60%FRA: 30%LUX: 10%

1000 tons /week

Airlines �ying from Ecuador to non U.S. destinations:Cargo Lux B747FEmirates B777FLufthansa MD11FMartin AIR MD11FLAN 777FETIHAD 747-800

Logistics 95% traded FOB. Importer discloses the carriage conditions.This 95% is consolidated in freight forwarders.Many shippers to one consignee.

5% of Ecuadorian �ower exports are traded CIF: air freight is paid by the exporters.In this mode consolidated shipments do not apply, one exporter=one importer.Cold chain:

Farm Freight Forwarder Airline

Sales and billing

Process at the farm

3Coordination of shipments and

delivering of �ower in coolers

1Harvest

2post-harvest

4

5Customs

procedures

Processes in freight forwarder

Receipt of the �ower in cold rooms, cargo consolidation, labelling, and documentary

processes

Deliveries to airlines

Coordination of shipments with

imports and farm

Booking in airlines

Notify importers and exporters of

the output of shipments.

Informs the freight to customs.

How to make business with Ecuador?

Buy directly from the farmsUsually this would require to be medium to big farms to assure volume/varieties

Buyer

Farms

option a

option bBuy through a local broker in Ecuador- Advantage: less calls, less suppliers, less work for you!- If you have preferences for product from an speci-�c farm you can still get it.

How to make business with Ecuador?

Buyer

Farms

Broker

How to make business with Ecuador?

Process:

Farm Freight forwarder Palletizing Airline

Challenges & Opportunities & Potentiality

More destinations. More airports.More people enjoying Ecuadorian �owers.More & better production for our clients.New hubs.Both Quito and Dubai have new airports. DWCCampaign to promote Ecuadorian roses.

Dubai Flower CentreEmiratesExpo�oresProEcuadorFarms

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