ecosystem of innovation bosch

Bosch: corporate presentation

1 C/CCB | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution,

as well as in the event of applications for industrial property rights.

Bosch: four business sectors

2013 key figures*

One of the world’s largest suppliers of

automotive technology

Industrial

Technology

Energy and

Building

Technology

Bosch Group 46,1 billion euros in sales

281,000 associates

Automotive

Technology

Leading in drive and control technology,

packaging, and process technology

Leading manufacturer of security technology and global market leader for residential heating systems

Consumer

Goods

Leading supplier of power tools and accessories

Leading supplier of household appliances

66 % share

of sales

34 % share

of sales

*NB – Slide 147: Bosch no longer includes fifty-fifty joint ventures in its accounting (mainly concerns BSH Bosch und Siemens Hausgeräte

GmbH and ZF Lenksysteme GmbH). Current figures for sales, result, and headcount are comparable with 2012 figures to a limited extent only.

C/CCB | April 29, 2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights.

C/CCB | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution,

as well as in the event of applications for industrial property rights. 2

3

Bosch: success factor 1

Independence and financial strength

This structure, which is specified in the corporate constitution, ensures the Bosch Group's

entrepreneurial independence.

In 2013 the equity ratio was around 50%.

Investment in fixed assets came solely from cash flow, which totaled around

4 billion euros in 2013. Liquidity was around 3.8 billion euros at the end of 2013.

Bosch is not a publicly listed company. Ninety-two percent of the company shares are held by

Robert Bosch Stiftung, a charitable foundation. The remaining shares are split between the Bosch

family (7 percent) and Robert Bosch GmbH (1 percent). The majority of the voting rights are held by

Robert Bosch Industrietreuhand KG, which carries out entrepreneurial ownership functions.

Department | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,


| Overview of constitution, management, board of management

4

Bosch: introducing a global company



Automotive Technology

business sector

5

Automotive Technology business sector

1995

ESP® electronic

stability

program

80% fewer

skidding

accidents if

all cars had

ESP®

Bosch milestones in automotive technology (I) …became and become global standards

Diesel injection

for motor

vehicles

spawned a

revolution.

First added to

passenger cars

in 1936.

Electronic

gasoline

injection

made engines

cleaner.

Paved the way

for lambda

closed-loop

catalytic

converters

starting in 1976.

Complete elec-

trical systems

made cars

driver-friendly.

Electric starter

was integrated

in 1914.

High-voltage

magneto, spark

plug

made engines

reliable.

1902 1913 1927 1967 1978



ABS antilock

braking

system

keeps vehicles

under control

during braking.

6

Automotive Technology business sector

Start-stop

system

8% less fuel

consumption,

8% less CO2

in urban driving

Predictive

emergency

braking

system

helps to prevent serious rear- end collisions.

Common-rail

high-pressure

diesel direct

injection

30% less fuel

consumption,

25% less CO2,

50% more

torque1

1997 2000 2007 2009 2010 2012

1Compared with gasoline engine fitted with conventional port fuel injection

Motorcycle

stability control

MSC

Safe braking and

acceleration on

straight stretches

of road and in

curves.

Gasoline direct

injection

DI-Motronic

By injecting the

fuel directly into

the combustion

chamber, the

DI-Motronic

substantially

reduces gasoline

consumption

Hybrid drive Roughly 25% less fuel consumption and CO2. Offered in conjunction with diesel engine since 2011.



Bosch milestones in automotive technology (II) …become global standards

http://www.bosch-presse.de/cgi-bin/cgiWebLinkImage.exe/1-ds-13211.jpg?sid=38743063&action=jpeg&image=//obelix/ARENA2/Bilder/bosch_pb/0206/jpg_org/jpg/1-ds-13211.jpg

7

Bosch: success factor 3

Quality and reliability

And that still holds true today.

"It has always been an unbearable thought to me that someone could inspect

one of my products and find it inferior in any way. For that reason, I have

constantly tried to deliver only products which withstand the closest scrutiny –

products which prove themselves superior in every respect.“

Robert Bosch, 1861–1942



| Information on “armature in a circle” symbol and development of symbol / logotype

8

Bosch: success factor 2 | 2

Research and development: networked intelligence

42 7003 researchers and developers,

93 locations – one world.

1R&D locations with >50 associates 2Associates in the region as of 01/2014 3Total as of 01/ 2014

Europe

58 locations1

24 800 associates2

Asia Pacific

24 locations1

15 400 associates2

Americas

11 locations1

2 500 associates2

| Back to start



1, 2, 3 Stand 01/ 2014

| Next

9

Bosch: a global network

Four business sectors

Automotive

Technology

Industrial

Technology

Energy and

Building

Technology

Consumer

Goods



Internal | CR/RTC-RU | 1/28/2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction,

editing, distribution, as well as in the event of applications for industrial property rights.

Bosch: a global network

Projects we are looking for

Materials Functional materials

Structural materials

Technologies Coatings; Joining;

cutting …

Sensors Physical parameters (distance,

pressure, temperature… )

Gas and liquids / concentrations

3D-Environment (computer vision etc.)

Energy storage and conversation Batteries, Supercaps,

Fuel Cell,

Power electronics,

Actuators

Automation; Robotics; Efficiency; Performance, Cost …

Modelin

g; d

esig

n m

eth

od

s a

nd

alg

ori

thm

s

CR/RTC-RU | 3/13/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights. 10

Internal | CR/RTC-RU | 1/28/2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction,

editing, distribution, as well as in the event of applications for industrial property rights.

How to present to Bosch – Project Proposals

Project Name

Innovation-hypothesis / Benefit for RB State of the art and problem (why should we cooperate?) Idea and solution description (physical and/or technical principle/effect) Marketing, Story (Where are the chances?) Market expectations now and in 2020, 2025…

Measurable Project-Targets

Milestones KPI – Key performance indicator (use numbers not adjectives) Compare to competitors

Main Focuses in 2015 Prototype Certificate Series production

History and background information Partners IP – Status Business model Grade of industrialization





Cooperation with Bosch

Forms of co-operations

NDA (non disclosure agreement)

MoU to share information; participate on events, etc.

Support during application phase for public funded projects

Service contract for research/measurement/sample delivery

Joint development agreement

Purchase of IP

Delivery contract

12



13

Спасибо за внимание!

Тони Плешингер

Тел. +7 812 313 93 26

Мобил +7 981 715 51 57

[email protected]

mailto:[email protected]

mailto:[email protected]

ecosystem of innovation bosch

Business

robert bosch gmbh

bosch family

robert bosch stiftung

robert bosch industrietreuhand

esp bosch milestones

industrial property

voting rights

control technology