economics - harvard business publishing

16
ECONOMICS 2015 Articles | Books & Chapters | Cases Online Courses | Simulations MACROECONOMICS | MICROECONOMICS | BEHAVIORAL ECONOMICS

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Page 1: ECONOMICS - Harvard Business Publishing

ECONOMICS 2 0 1 5Articles | Books amp Chapters | Cases Online Courses | Simulations

MACROECONOMICS | MICROECONOMICS | BEHAVIORAL ECONOMICS

Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies journal articles books and elearning programs including online courses and simulations In addition to material from Harvard Business School and Harvard Business Review we offer course material from these renowned institutions and publications

ABCC at Nanyang Tech University

Babson College

Berrett-Koehler Publishers

Business Enterprise Trust

Business Expert Press

Business Horizons

California Management Review

CLADEA-BALAS

Crimson Group USA

Darden School of Business

Design Management Institute

European School of Management and Technology (ESMT)

Harvard Kennedy School of Government

Harvard Medical SchoolGlobal Health Delivery

HEC Montreacuteal Centre for Case Studies

IESE Business School

IMD (International Institute for Management Development)

Indian Institute of Management Bangalore

Indian School of Business

INSEAD

Ivey Publishing

Journal of Information Technology

Kellogg School of Management

McGraw-Hill

MIT Sloan Management Review

North American Case Research Association (NACRA)

Perseus Books

Princeton University Press

Public Education Leadership Project

Rotman Management Magazine

Social Enterprise Knowledge Network

Stanford Graduate School of Business

Thunderbird School of Global Management

Tsinghua University

UC Berkeley mdash Haas School of Business

University of Hong Kong

The Wharton School University of Pennsylvania

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

H B S P H A R VA R D E D U 1 TN Teaching Note Available

| MACROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

4M Four-Markets Analysis for Emerging EconomiesThis technical note describes a methodology for evaluating the political economy of business-government relations in an emerging or frontier economy The note argues that there are 4 markets in an emerging economy and firms operating in each of these markets require a different strategy and approach for regulation and private sector development Harvard Business School 713026

India 2014 The Challenges of GovernanceThe economy in India is experiencing a growth slowdown persistently high inflation and infrastructure and energy deficits Can the government make the right decisions to lift hundreds of millions of citizens out of poverty TN Harvard Business School 712038

Japan Betting on InflationThis case focuses on the challenges confronting Japan at the end of 2013 and explores the 3 sets of policies introduced to both reverse deflation and increase the Japanese growth rate It also gives an overview of Japanrsquos earlier economic performance focusing primarily on the period after it suffered a stock market and real estate crash in 1989-1992 Harvard Business School 714040

Quantitative Easing in the Great RecessionAfter reading and analyzing the case students will be able to apply the event study methodology to analyze economic effects This case also explores how macroeconomic news affects the prices of financial securities and the connections between the prices of financial securities and the macroeconomy TN Kellogg School of Management KEL782

Singaporersquos Midlife CrisisAfter 49 years of successful economic development Singapore has again launched a new strategic thrustmdashincreasing productivity boosting skills of the labor force and becoming a hub for cross-border activities in Asia Could a government-led economy continue to develop while dealing with multiple demographic problems Harvard Business School 714039

Popular Cases

California High-Speed RailIn January 2010 the California High-Speed Rail Authority was waiting to hear whether the Obama administration would approve its application for $47 billion in federal stimulus funding to begin the construction of a $50 billion 800-mile high-speed rail corridor connecting all of the statersquos major regions and cities This case describes the planning efforts and controversies that arose over alignment demand projections financial plans and the social benefit-cost analysis TN Harvard Kennedy School HKS440

California Water PricingIn many parts of California water districts set prices so that agricultural users pay far less than residential users and far less than the true cost of water This case provides the information necessary to do a partial equilibrium incidence analysis including multiple data sources and the role of each crop in the California and worldwide markets TN Harvard Kennedy School HKS537

Finland and NokiaFollowing the collapse of the Soviet Union Finland begins a process of moving the country from an investment-driven economy to an innovation-driven one A large part of its success can be attributed to Finnish company Nokia which accounts for 70ndash80 of cluster exports and is a world leader in mobile phone technology TN Harvard Business School 702427

India on the MoveIn India inflation is lower financial controls are less burdensome and the current account is balanced The finance minister still faces large fiscal deficits and ongoing problems with Pakistan that are deterring foreign direct investment He considers either taking action or doing nothing and allowing Indiarsquos entrepreneurs and high-tech industries to help solve the problems TN Harvard Business School 703050

A Note on the Long-Run Models of Economic GrowthThis technical note prepares students to use and analyze economic models of long-run growth The note is particularly useful in introducing the Solow neoclassical growth model for discussing growth in emerging markets and developed countries Darden School of Business UV4282

Regulating Broadband in Chile The Debate over Open AccessThe undersecretary of the telecommunications regulatory agency in Chile considers changing the policy for regulating competition among Internet service providers which is based on the policy for voice telephony The key difference is an additional requirement for ldquoopen accessrdquo from providers of broadband Internet services TN Harvard Kennedy School HKS670

To Build a Different Model The Case for Preservation of Affordable Housing IncA socially conscious low-income housing provider rescues and refinances affordable rental housing in 8 US states and the District of Columbia The firm is founded with many unique business and financial models which not only focus on the bottom line but also emphasize reinvesting profits in the company and increasing cash flow TN Harvard Kennedy School HKS685

agrave Find more cases at hbspharvardedu

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

The Dollar TrapSince the global financial crisis speculation has been rampant about the dollarrsquos loomingmdashif not imminentmdashdisplacement as the worldrsquos leading currency The author makes the case that the crisis has actually strengthened the dollarrsquos position Harvard Business Review F1312E

2 E C O N O M I C S bull 2 0 1 5

MACROECONOMICS

H B S P H A R VA R D E D U 3 TN Teaching Note Available

Thought Leader Interview Paul OstermanIn this interview labor market expert Paul Osterman describes how leaders must step forward to address the realities of the changing workforce through better job design Osterman says that low wages and high levels of inequality are corrosive to democracy and the moral case for creating good fair-wage jobs is a compelling one Rotman School of Management ROT249

Unearthing the Roots of the Global Financial CrisisThe global financial crisis that began in 2007 in the US has adversely impacted the entire world The author argues that the main drivers of the crisis are global trade and capital imbalances and he warns that if we misunderstand the roots of these imbalances it is unlikely that we will choose policies that enable us to work our way out of them Rotman School of Management ROT244

Popular Articles

Americarsquos Looming Creativity CrisisThe strength of the US economy does not rest on manufacturing capabilities or natural resources but on an openness to new ideas As the US tightens its borders to students and scientists while simultaneously cutting back on federal research budgets it risks losing its competitive edge as other nations attract the research and development talent that used to attend US universities Harvard Business Review R0410H

A New Approach to Funding Social EnterprisesThis article argues that if organizations treat charitable donations as a form of capital that seeks social not financial returns they can then tap traditional sources of funding venture capital firms banks mutual funds bonds and so on This would be a significant step toward a greener healthier and more equitable world Harvard Business Review R1201K

Clusters and the New Economics of CompetitionldquoClustersrdquo are critical masses of linked industries in a single location In theory location should no longer be a source of competitive advantage but clusters can change the economic geography and generate a high level of productivity and innovation Harvard Business Review 98609

How Fast Can the US Economy GrowCan the US economyrsquos growth rate increase Standard economic analysis says no A new economic theory suggests that rapid technological change can make the economy grow at a much faster rate In this article Paul Krugman explains how markets interact and why there are limits on growth Harvard Business Review 97406

Preparing for the Pitfalls of InterconnectivityGlobalization is helping to create a more interconnected interdependent and complex world While policymakers have focused on integration they have often ignored the increased risk from interdependence which gives individuals the power to destabilize large systems IESE Insight Magazine IIR068

The Big Shift Measuring the Forces of ChangeTraditionally economists chart data such as GDP growth unemployment levels and balance-of-trade shifts to measure the overall health of the economy However focusing on these metrics fails to account for the effect of technological innovations over the last 40 years on business performance Harvard Business Review R0907Q

agrave Find more articles at hbspharvardedu

MACROECONOMICS

4 E C O N O M I C S bull 2 0 1 5

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Books

UPDATED A Concise Guide to Macroeconomics Second Edition What Managers Executives and Students Need to KnowThis revised and updated edition covers the essentials of macroeconomics and examines the core ideas of output money and expectations Early chapters cover fiscal policy central banking business cycles and international trade Later chapters provide a brief monetary history of the US and the basics of macroeconomic accounting Available as an eBook Available in chapters Harvard Business Review Press 16969

Ben Bernankersquos Fed The Worldrsquos Most Powerful Financial Institution in a Time of CrisisBen Bernanke is the worldrsquos most powerful economist But in turbulent times how can the impact of his actions on businesses investments and the world be interpreted This book offers an in-depth look at Bernankersquos chairmanship of the Fed and helps demystify his policy choices Available as an eBook Available in chapters Harvard Business Review Press 2584

NEW Can China Lead Reaching the Limits of Power and GrowthIn this book noted China experts from Harvard Business School and the Wharton School assert that while China has experienced remarkable economic growth in recent decades (nearly 10 for more than 30 years) it now faces major challenges that could shift the countryrsquos political and economic trajectory Available as an eBook Harvard Business Review Press 10837

NEW Everything I Ever Needed to Know About Economics I Learned from Online DatingUsing the ideas that are central to how markets economics and dating work Oyer shows how to apply these ideas to the economics in everyday life The book uses Oyerrsquos own experiences and those of millions of others to help students navigate the key economic concepts that drive the modern age Available as an eBook Harvard Business Review Press 11451

Chapters

Economic Growth Convergence and TradeThis chapter explores factors that lead to varying growth rates between countries The author explains how the new classical growth model provides a framework for understanding long-term growth This chapter also reviews the 3 components of the model and the implication that varying the input of labor and capital can lead to an equilibrium state From International Economics Business Expert Press BEP230

agrave Find more books and chapters at hbspharvardedulistebooks

MACROECONOMICS

H B S P H A R VA R D E D U 5 TN Teaching Note Available

| MICROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

Chinarsquos Journey to the West Xi Yong Micro-electronics Industrial Park ChongqingThis case depicts Xi Yong Micro-electronics Industrial Park in Chongqing the largest municipality in Western China It discusses the companyrsquos implementation of the governmentrsquos development strategy to focus more on domestic consumption-led growth Students can examine whether Xi Yong and other industrial parks would provide the solution the government is looking for TN ABCC at Nanyang Tech University NTU051

Corporate Average Fuel Economy Standards 2017-20252 government agencies issue a joint proposal to dramatically increase fuel economy and reduce greenhouse gas emissions for cars and trucks sold between 2017 and 2025 Considering the demand for fuel-efficient vehicles and the benefits to consumers it is unclear why the market has not already produced cars that get better mileage and produce less pollution TN Harvard Kennedy School HKS727

HootSuite Monetizing the Social Media DashboardHootSuite is a fast-growing company that provides social media dashboards The VP of business development must determine a strategy for segmenting and earning revenue from users of the service He considers a tiered pricing plan to generate revenue without alienating users TN Ivey Publishing W12332

Olam Building a Sustainable Supply Chain in Cote drsquolvoireThis case describes Olamrsquos development of a sustainable cotton supply chain in Cote drsquolvoire West Africa The key dilemma for its managers is the feasibility of introducing tractor technology for improving yield Harvard Business School 514018

Tupelo Medical Managing Price ErosionA pricing manager must determine the appropriate price for a top-selling blood pressure monitoring system Setting the price too high could mean losing significant numbers of customers while setting the price too low could affect the companyrsquos profitability He considers either a single price for all or variable prices for different customer segments TN Kellogg School of Management KEL707

Popular Cases

Cambridge Software CorpCambridge Software Corp must decide whether or not to offer multiple versions of a new software product The decision depends on the size of the different market segments the customersrsquo willingness to pay and the costs of developing and producing each of the 3 new versions TN Harvard Business School 191072

MICROECONOMICS

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 2: ECONOMICS - Harvard Business Publishing

Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies journal articles books and elearning programs including online courses and simulations In addition to material from Harvard Business School and Harvard Business Review we offer course material from these renowned institutions and publications

ABCC at Nanyang Tech University

Babson College

Berrett-Koehler Publishers

Business Enterprise Trust

Business Expert Press

Business Horizons

California Management Review

CLADEA-BALAS

Crimson Group USA

Darden School of Business

Design Management Institute

European School of Management and Technology (ESMT)

Harvard Kennedy School of Government

Harvard Medical SchoolGlobal Health Delivery

HEC Montreacuteal Centre for Case Studies

IESE Business School

IMD (International Institute for Management Development)

Indian Institute of Management Bangalore

Indian School of Business

INSEAD

Ivey Publishing

Journal of Information Technology

Kellogg School of Management

McGraw-Hill

MIT Sloan Management Review

North American Case Research Association (NACRA)

Perseus Books

Princeton University Press

Public Education Leadership Project

Rotman Management Magazine

Social Enterprise Knowledge Network

Stanford Graduate School of Business

Thunderbird School of Global Management

Tsinghua University

UC Berkeley mdash Haas School of Business

University of Hong Kong

The Wharton School University of Pennsylvania

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

H B S P H A R VA R D E D U 1 TN Teaching Note Available

| MACROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

4M Four-Markets Analysis for Emerging EconomiesThis technical note describes a methodology for evaluating the political economy of business-government relations in an emerging or frontier economy The note argues that there are 4 markets in an emerging economy and firms operating in each of these markets require a different strategy and approach for regulation and private sector development Harvard Business School 713026

India 2014 The Challenges of GovernanceThe economy in India is experiencing a growth slowdown persistently high inflation and infrastructure and energy deficits Can the government make the right decisions to lift hundreds of millions of citizens out of poverty TN Harvard Business School 712038

Japan Betting on InflationThis case focuses on the challenges confronting Japan at the end of 2013 and explores the 3 sets of policies introduced to both reverse deflation and increase the Japanese growth rate It also gives an overview of Japanrsquos earlier economic performance focusing primarily on the period after it suffered a stock market and real estate crash in 1989-1992 Harvard Business School 714040

Quantitative Easing in the Great RecessionAfter reading and analyzing the case students will be able to apply the event study methodology to analyze economic effects This case also explores how macroeconomic news affects the prices of financial securities and the connections between the prices of financial securities and the macroeconomy TN Kellogg School of Management KEL782

Singaporersquos Midlife CrisisAfter 49 years of successful economic development Singapore has again launched a new strategic thrustmdashincreasing productivity boosting skills of the labor force and becoming a hub for cross-border activities in Asia Could a government-led economy continue to develop while dealing with multiple demographic problems Harvard Business School 714039

Popular Cases

California High-Speed RailIn January 2010 the California High-Speed Rail Authority was waiting to hear whether the Obama administration would approve its application for $47 billion in federal stimulus funding to begin the construction of a $50 billion 800-mile high-speed rail corridor connecting all of the statersquos major regions and cities This case describes the planning efforts and controversies that arose over alignment demand projections financial plans and the social benefit-cost analysis TN Harvard Kennedy School HKS440

California Water PricingIn many parts of California water districts set prices so that agricultural users pay far less than residential users and far less than the true cost of water This case provides the information necessary to do a partial equilibrium incidence analysis including multiple data sources and the role of each crop in the California and worldwide markets TN Harvard Kennedy School HKS537

Finland and NokiaFollowing the collapse of the Soviet Union Finland begins a process of moving the country from an investment-driven economy to an innovation-driven one A large part of its success can be attributed to Finnish company Nokia which accounts for 70ndash80 of cluster exports and is a world leader in mobile phone technology TN Harvard Business School 702427

India on the MoveIn India inflation is lower financial controls are less burdensome and the current account is balanced The finance minister still faces large fiscal deficits and ongoing problems with Pakistan that are deterring foreign direct investment He considers either taking action or doing nothing and allowing Indiarsquos entrepreneurs and high-tech industries to help solve the problems TN Harvard Business School 703050

A Note on the Long-Run Models of Economic GrowthThis technical note prepares students to use and analyze economic models of long-run growth The note is particularly useful in introducing the Solow neoclassical growth model for discussing growth in emerging markets and developed countries Darden School of Business UV4282

Regulating Broadband in Chile The Debate over Open AccessThe undersecretary of the telecommunications regulatory agency in Chile considers changing the policy for regulating competition among Internet service providers which is based on the policy for voice telephony The key difference is an additional requirement for ldquoopen accessrdquo from providers of broadband Internet services TN Harvard Kennedy School HKS670

To Build a Different Model The Case for Preservation of Affordable Housing IncA socially conscious low-income housing provider rescues and refinances affordable rental housing in 8 US states and the District of Columbia The firm is founded with many unique business and financial models which not only focus on the bottom line but also emphasize reinvesting profits in the company and increasing cash flow TN Harvard Kennedy School HKS685

agrave Find more cases at hbspharvardedu

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

The Dollar TrapSince the global financial crisis speculation has been rampant about the dollarrsquos loomingmdashif not imminentmdashdisplacement as the worldrsquos leading currency The author makes the case that the crisis has actually strengthened the dollarrsquos position Harvard Business Review F1312E

2 E C O N O M I C S bull 2 0 1 5

MACROECONOMICS

H B S P H A R VA R D E D U 3 TN Teaching Note Available

Thought Leader Interview Paul OstermanIn this interview labor market expert Paul Osterman describes how leaders must step forward to address the realities of the changing workforce through better job design Osterman says that low wages and high levels of inequality are corrosive to democracy and the moral case for creating good fair-wage jobs is a compelling one Rotman School of Management ROT249

Unearthing the Roots of the Global Financial CrisisThe global financial crisis that began in 2007 in the US has adversely impacted the entire world The author argues that the main drivers of the crisis are global trade and capital imbalances and he warns that if we misunderstand the roots of these imbalances it is unlikely that we will choose policies that enable us to work our way out of them Rotman School of Management ROT244

Popular Articles

Americarsquos Looming Creativity CrisisThe strength of the US economy does not rest on manufacturing capabilities or natural resources but on an openness to new ideas As the US tightens its borders to students and scientists while simultaneously cutting back on federal research budgets it risks losing its competitive edge as other nations attract the research and development talent that used to attend US universities Harvard Business Review R0410H

A New Approach to Funding Social EnterprisesThis article argues that if organizations treat charitable donations as a form of capital that seeks social not financial returns they can then tap traditional sources of funding venture capital firms banks mutual funds bonds and so on This would be a significant step toward a greener healthier and more equitable world Harvard Business Review R1201K

Clusters and the New Economics of CompetitionldquoClustersrdquo are critical masses of linked industries in a single location In theory location should no longer be a source of competitive advantage but clusters can change the economic geography and generate a high level of productivity and innovation Harvard Business Review 98609

How Fast Can the US Economy GrowCan the US economyrsquos growth rate increase Standard economic analysis says no A new economic theory suggests that rapid technological change can make the economy grow at a much faster rate In this article Paul Krugman explains how markets interact and why there are limits on growth Harvard Business Review 97406

Preparing for the Pitfalls of InterconnectivityGlobalization is helping to create a more interconnected interdependent and complex world While policymakers have focused on integration they have often ignored the increased risk from interdependence which gives individuals the power to destabilize large systems IESE Insight Magazine IIR068

The Big Shift Measuring the Forces of ChangeTraditionally economists chart data such as GDP growth unemployment levels and balance-of-trade shifts to measure the overall health of the economy However focusing on these metrics fails to account for the effect of technological innovations over the last 40 years on business performance Harvard Business Review R0907Q

agrave Find more articles at hbspharvardedu

MACROECONOMICS

4 E C O N O M I C S bull 2 0 1 5

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Books

UPDATED A Concise Guide to Macroeconomics Second Edition What Managers Executives and Students Need to KnowThis revised and updated edition covers the essentials of macroeconomics and examines the core ideas of output money and expectations Early chapters cover fiscal policy central banking business cycles and international trade Later chapters provide a brief monetary history of the US and the basics of macroeconomic accounting Available as an eBook Available in chapters Harvard Business Review Press 16969

Ben Bernankersquos Fed The Worldrsquos Most Powerful Financial Institution in a Time of CrisisBen Bernanke is the worldrsquos most powerful economist But in turbulent times how can the impact of his actions on businesses investments and the world be interpreted This book offers an in-depth look at Bernankersquos chairmanship of the Fed and helps demystify his policy choices Available as an eBook Available in chapters Harvard Business Review Press 2584

NEW Can China Lead Reaching the Limits of Power and GrowthIn this book noted China experts from Harvard Business School and the Wharton School assert that while China has experienced remarkable economic growth in recent decades (nearly 10 for more than 30 years) it now faces major challenges that could shift the countryrsquos political and economic trajectory Available as an eBook Harvard Business Review Press 10837

NEW Everything I Ever Needed to Know About Economics I Learned from Online DatingUsing the ideas that are central to how markets economics and dating work Oyer shows how to apply these ideas to the economics in everyday life The book uses Oyerrsquos own experiences and those of millions of others to help students navigate the key economic concepts that drive the modern age Available as an eBook Harvard Business Review Press 11451

Chapters

Economic Growth Convergence and TradeThis chapter explores factors that lead to varying growth rates between countries The author explains how the new classical growth model provides a framework for understanding long-term growth This chapter also reviews the 3 components of the model and the implication that varying the input of labor and capital can lead to an equilibrium state From International Economics Business Expert Press BEP230

agrave Find more books and chapters at hbspharvardedulistebooks

MACROECONOMICS

H B S P H A R VA R D E D U 5 TN Teaching Note Available

| MICROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

Chinarsquos Journey to the West Xi Yong Micro-electronics Industrial Park ChongqingThis case depicts Xi Yong Micro-electronics Industrial Park in Chongqing the largest municipality in Western China It discusses the companyrsquos implementation of the governmentrsquos development strategy to focus more on domestic consumption-led growth Students can examine whether Xi Yong and other industrial parks would provide the solution the government is looking for TN ABCC at Nanyang Tech University NTU051

Corporate Average Fuel Economy Standards 2017-20252 government agencies issue a joint proposal to dramatically increase fuel economy and reduce greenhouse gas emissions for cars and trucks sold between 2017 and 2025 Considering the demand for fuel-efficient vehicles and the benefits to consumers it is unclear why the market has not already produced cars that get better mileage and produce less pollution TN Harvard Kennedy School HKS727

HootSuite Monetizing the Social Media DashboardHootSuite is a fast-growing company that provides social media dashboards The VP of business development must determine a strategy for segmenting and earning revenue from users of the service He considers a tiered pricing plan to generate revenue without alienating users TN Ivey Publishing W12332

Olam Building a Sustainable Supply Chain in Cote drsquolvoireThis case describes Olamrsquos development of a sustainable cotton supply chain in Cote drsquolvoire West Africa The key dilemma for its managers is the feasibility of introducing tractor technology for improving yield Harvard Business School 514018

Tupelo Medical Managing Price ErosionA pricing manager must determine the appropriate price for a top-selling blood pressure monitoring system Setting the price too high could mean losing significant numbers of customers while setting the price too low could affect the companyrsquos profitability He considers either a single price for all or variable prices for different customer segments TN Kellogg School of Management KEL707

Popular Cases

Cambridge Software CorpCambridge Software Corp must decide whether or not to offer multiple versions of a new software product The decision depends on the size of the different market segments the customersrsquo willingness to pay and the costs of developing and producing each of the 3 new versions TN Harvard Business School 191072

MICROECONOMICS

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 3: ECONOMICS - Harvard Business Publishing

H B S P H A R VA R D E D U 1 TN Teaching Note Available

| MACROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

4M Four-Markets Analysis for Emerging EconomiesThis technical note describes a methodology for evaluating the political economy of business-government relations in an emerging or frontier economy The note argues that there are 4 markets in an emerging economy and firms operating in each of these markets require a different strategy and approach for regulation and private sector development Harvard Business School 713026

India 2014 The Challenges of GovernanceThe economy in India is experiencing a growth slowdown persistently high inflation and infrastructure and energy deficits Can the government make the right decisions to lift hundreds of millions of citizens out of poverty TN Harvard Business School 712038

Japan Betting on InflationThis case focuses on the challenges confronting Japan at the end of 2013 and explores the 3 sets of policies introduced to both reverse deflation and increase the Japanese growth rate It also gives an overview of Japanrsquos earlier economic performance focusing primarily on the period after it suffered a stock market and real estate crash in 1989-1992 Harvard Business School 714040

Quantitative Easing in the Great RecessionAfter reading and analyzing the case students will be able to apply the event study methodology to analyze economic effects This case also explores how macroeconomic news affects the prices of financial securities and the connections between the prices of financial securities and the macroeconomy TN Kellogg School of Management KEL782

Singaporersquos Midlife CrisisAfter 49 years of successful economic development Singapore has again launched a new strategic thrustmdashincreasing productivity boosting skills of the labor force and becoming a hub for cross-border activities in Asia Could a government-led economy continue to develop while dealing with multiple demographic problems Harvard Business School 714039

Popular Cases

California High-Speed RailIn January 2010 the California High-Speed Rail Authority was waiting to hear whether the Obama administration would approve its application for $47 billion in federal stimulus funding to begin the construction of a $50 billion 800-mile high-speed rail corridor connecting all of the statersquos major regions and cities This case describes the planning efforts and controversies that arose over alignment demand projections financial plans and the social benefit-cost analysis TN Harvard Kennedy School HKS440

California Water PricingIn many parts of California water districts set prices so that agricultural users pay far less than residential users and far less than the true cost of water This case provides the information necessary to do a partial equilibrium incidence analysis including multiple data sources and the role of each crop in the California and worldwide markets TN Harvard Kennedy School HKS537

Finland and NokiaFollowing the collapse of the Soviet Union Finland begins a process of moving the country from an investment-driven economy to an innovation-driven one A large part of its success can be attributed to Finnish company Nokia which accounts for 70ndash80 of cluster exports and is a world leader in mobile phone technology TN Harvard Business School 702427

India on the MoveIn India inflation is lower financial controls are less burdensome and the current account is balanced The finance minister still faces large fiscal deficits and ongoing problems with Pakistan that are deterring foreign direct investment He considers either taking action or doing nothing and allowing Indiarsquos entrepreneurs and high-tech industries to help solve the problems TN Harvard Business School 703050

A Note on the Long-Run Models of Economic GrowthThis technical note prepares students to use and analyze economic models of long-run growth The note is particularly useful in introducing the Solow neoclassical growth model for discussing growth in emerging markets and developed countries Darden School of Business UV4282

Regulating Broadband in Chile The Debate over Open AccessThe undersecretary of the telecommunications regulatory agency in Chile considers changing the policy for regulating competition among Internet service providers which is based on the policy for voice telephony The key difference is an additional requirement for ldquoopen accessrdquo from providers of broadband Internet services TN Harvard Kennedy School HKS670

To Build a Different Model The Case for Preservation of Affordable Housing IncA socially conscious low-income housing provider rescues and refinances affordable rental housing in 8 US states and the District of Columbia The firm is founded with many unique business and financial models which not only focus on the bottom line but also emphasize reinvesting profits in the company and increasing cash flow TN Harvard Kennedy School HKS685

agrave Find more cases at hbspharvardedu

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

The Dollar TrapSince the global financial crisis speculation has been rampant about the dollarrsquos loomingmdashif not imminentmdashdisplacement as the worldrsquos leading currency The author makes the case that the crisis has actually strengthened the dollarrsquos position Harvard Business Review F1312E

2 E C O N O M I C S bull 2 0 1 5

MACROECONOMICS

H B S P H A R VA R D E D U 3 TN Teaching Note Available

Thought Leader Interview Paul OstermanIn this interview labor market expert Paul Osterman describes how leaders must step forward to address the realities of the changing workforce through better job design Osterman says that low wages and high levels of inequality are corrosive to democracy and the moral case for creating good fair-wage jobs is a compelling one Rotman School of Management ROT249

Unearthing the Roots of the Global Financial CrisisThe global financial crisis that began in 2007 in the US has adversely impacted the entire world The author argues that the main drivers of the crisis are global trade and capital imbalances and he warns that if we misunderstand the roots of these imbalances it is unlikely that we will choose policies that enable us to work our way out of them Rotman School of Management ROT244

Popular Articles

Americarsquos Looming Creativity CrisisThe strength of the US economy does not rest on manufacturing capabilities or natural resources but on an openness to new ideas As the US tightens its borders to students and scientists while simultaneously cutting back on federal research budgets it risks losing its competitive edge as other nations attract the research and development talent that used to attend US universities Harvard Business Review R0410H

A New Approach to Funding Social EnterprisesThis article argues that if organizations treat charitable donations as a form of capital that seeks social not financial returns they can then tap traditional sources of funding venture capital firms banks mutual funds bonds and so on This would be a significant step toward a greener healthier and more equitable world Harvard Business Review R1201K

Clusters and the New Economics of CompetitionldquoClustersrdquo are critical masses of linked industries in a single location In theory location should no longer be a source of competitive advantage but clusters can change the economic geography and generate a high level of productivity and innovation Harvard Business Review 98609

How Fast Can the US Economy GrowCan the US economyrsquos growth rate increase Standard economic analysis says no A new economic theory suggests that rapid technological change can make the economy grow at a much faster rate In this article Paul Krugman explains how markets interact and why there are limits on growth Harvard Business Review 97406

Preparing for the Pitfalls of InterconnectivityGlobalization is helping to create a more interconnected interdependent and complex world While policymakers have focused on integration they have often ignored the increased risk from interdependence which gives individuals the power to destabilize large systems IESE Insight Magazine IIR068

The Big Shift Measuring the Forces of ChangeTraditionally economists chart data such as GDP growth unemployment levels and balance-of-trade shifts to measure the overall health of the economy However focusing on these metrics fails to account for the effect of technological innovations over the last 40 years on business performance Harvard Business Review R0907Q

agrave Find more articles at hbspharvardedu

MACROECONOMICS

4 E C O N O M I C S bull 2 0 1 5

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Books

UPDATED A Concise Guide to Macroeconomics Second Edition What Managers Executives and Students Need to KnowThis revised and updated edition covers the essentials of macroeconomics and examines the core ideas of output money and expectations Early chapters cover fiscal policy central banking business cycles and international trade Later chapters provide a brief monetary history of the US and the basics of macroeconomic accounting Available as an eBook Available in chapters Harvard Business Review Press 16969

Ben Bernankersquos Fed The Worldrsquos Most Powerful Financial Institution in a Time of CrisisBen Bernanke is the worldrsquos most powerful economist But in turbulent times how can the impact of his actions on businesses investments and the world be interpreted This book offers an in-depth look at Bernankersquos chairmanship of the Fed and helps demystify his policy choices Available as an eBook Available in chapters Harvard Business Review Press 2584

NEW Can China Lead Reaching the Limits of Power and GrowthIn this book noted China experts from Harvard Business School and the Wharton School assert that while China has experienced remarkable economic growth in recent decades (nearly 10 for more than 30 years) it now faces major challenges that could shift the countryrsquos political and economic trajectory Available as an eBook Harvard Business Review Press 10837

NEW Everything I Ever Needed to Know About Economics I Learned from Online DatingUsing the ideas that are central to how markets economics and dating work Oyer shows how to apply these ideas to the economics in everyday life The book uses Oyerrsquos own experiences and those of millions of others to help students navigate the key economic concepts that drive the modern age Available as an eBook Harvard Business Review Press 11451

Chapters

Economic Growth Convergence and TradeThis chapter explores factors that lead to varying growth rates between countries The author explains how the new classical growth model provides a framework for understanding long-term growth This chapter also reviews the 3 components of the model and the implication that varying the input of labor and capital can lead to an equilibrium state From International Economics Business Expert Press BEP230

agrave Find more books and chapters at hbspharvardedulistebooks

MACROECONOMICS

H B S P H A R VA R D E D U 5 TN Teaching Note Available

| MICROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

Chinarsquos Journey to the West Xi Yong Micro-electronics Industrial Park ChongqingThis case depicts Xi Yong Micro-electronics Industrial Park in Chongqing the largest municipality in Western China It discusses the companyrsquos implementation of the governmentrsquos development strategy to focus more on domestic consumption-led growth Students can examine whether Xi Yong and other industrial parks would provide the solution the government is looking for TN ABCC at Nanyang Tech University NTU051

Corporate Average Fuel Economy Standards 2017-20252 government agencies issue a joint proposal to dramatically increase fuel economy and reduce greenhouse gas emissions for cars and trucks sold between 2017 and 2025 Considering the demand for fuel-efficient vehicles and the benefits to consumers it is unclear why the market has not already produced cars that get better mileage and produce less pollution TN Harvard Kennedy School HKS727

HootSuite Monetizing the Social Media DashboardHootSuite is a fast-growing company that provides social media dashboards The VP of business development must determine a strategy for segmenting and earning revenue from users of the service He considers a tiered pricing plan to generate revenue without alienating users TN Ivey Publishing W12332

Olam Building a Sustainable Supply Chain in Cote drsquolvoireThis case describes Olamrsquos development of a sustainable cotton supply chain in Cote drsquolvoire West Africa The key dilemma for its managers is the feasibility of introducing tractor technology for improving yield Harvard Business School 514018

Tupelo Medical Managing Price ErosionA pricing manager must determine the appropriate price for a top-selling blood pressure monitoring system Setting the price too high could mean losing significant numbers of customers while setting the price too low could affect the companyrsquos profitability He considers either a single price for all or variable prices for different customer segments TN Kellogg School of Management KEL707

Popular Cases

Cambridge Software CorpCambridge Software Corp must decide whether or not to offer multiple versions of a new software product The decision depends on the size of the different market segments the customersrsquo willingness to pay and the costs of developing and producing each of the 3 new versions TN Harvard Business School 191072

MICROECONOMICS

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 4: ECONOMICS - Harvard Business Publishing

California Water PricingIn many parts of California water districts set prices so that agricultural users pay far less than residential users and far less than the true cost of water This case provides the information necessary to do a partial equilibrium incidence analysis including multiple data sources and the role of each crop in the California and worldwide markets TN Harvard Kennedy School HKS537

Finland and NokiaFollowing the collapse of the Soviet Union Finland begins a process of moving the country from an investment-driven economy to an innovation-driven one A large part of its success can be attributed to Finnish company Nokia which accounts for 70ndash80 of cluster exports and is a world leader in mobile phone technology TN Harvard Business School 702427

India on the MoveIn India inflation is lower financial controls are less burdensome and the current account is balanced The finance minister still faces large fiscal deficits and ongoing problems with Pakistan that are deterring foreign direct investment He considers either taking action or doing nothing and allowing Indiarsquos entrepreneurs and high-tech industries to help solve the problems TN Harvard Business School 703050

A Note on the Long-Run Models of Economic GrowthThis technical note prepares students to use and analyze economic models of long-run growth The note is particularly useful in introducing the Solow neoclassical growth model for discussing growth in emerging markets and developed countries Darden School of Business UV4282

Regulating Broadband in Chile The Debate over Open AccessThe undersecretary of the telecommunications regulatory agency in Chile considers changing the policy for regulating competition among Internet service providers which is based on the policy for voice telephony The key difference is an additional requirement for ldquoopen accessrdquo from providers of broadband Internet services TN Harvard Kennedy School HKS670

To Build a Different Model The Case for Preservation of Affordable Housing IncA socially conscious low-income housing provider rescues and refinances affordable rental housing in 8 US states and the District of Columbia The firm is founded with many unique business and financial models which not only focus on the bottom line but also emphasize reinvesting profits in the company and increasing cash flow TN Harvard Kennedy School HKS685

agrave Find more cases at hbspharvardedu

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

The Dollar TrapSince the global financial crisis speculation has been rampant about the dollarrsquos loomingmdashif not imminentmdashdisplacement as the worldrsquos leading currency The author makes the case that the crisis has actually strengthened the dollarrsquos position Harvard Business Review F1312E

2 E C O N O M I C S bull 2 0 1 5

MACROECONOMICS

H B S P H A R VA R D E D U 3 TN Teaching Note Available

Thought Leader Interview Paul OstermanIn this interview labor market expert Paul Osterman describes how leaders must step forward to address the realities of the changing workforce through better job design Osterman says that low wages and high levels of inequality are corrosive to democracy and the moral case for creating good fair-wage jobs is a compelling one Rotman School of Management ROT249

Unearthing the Roots of the Global Financial CrisisThe global financial crisis that began in 2007 in the US has adversely impacted the entire world The author argues that the main drivers of the crisis are global trade and capital imbalances and he warns that if we misunderstand the roots of these imbalances it is unlikely that we will choose policies that enable us to work our way out of them Rotman School of Management ROT244

Popular Articles

Americarsquos Looming Creativity CrisisThe strength of the US economy does not rest on manufacturing capabilities or natural resources but on an openness to new ideas As the US tightens its borders to students and scientists while simultaneously cutting back on federal research budgets it risks losing its competitive edge as other nations attract the research and development talent that used to attend US universities Harvard Business Review R0410H

A New Approach to Funding Social EnterprisesThis article argues that if organizations treat charitable donations as a form of capital that seeks social not financial returns they can then tap traditional sources of funding venture capital firms banks mutual funds bonds and so on This would be a significant step toward a greener healthier and more equitable world Harvard Business Review R1201K

Clusters and the New Economics of CompetitionldquoClustersrdquo are critical masses of linked industries in a single location In theory location should no longer be a source of competitive advantage but clusters can change the economic geography and generate a high level of productivity and innovation Harvard Business Review 98609

How Fast Can the US Economy GrowCan the US economyrsquos growth rate increase Standard economic analysis says no A new economic theory suggests that rapid technological change can make the economy grow at a much faster rate In this article Paul Krugman explains how markets interact and why there are limits on growth Harvard Business Review 97406

Preparing for the Pitfalls of InterconnectivityGlobalization is helping to create a more interconnected interdependent and complex world While policymakers have focused on integration they have often ignored the increased risk from interdependence which gives individuals the power to destabilize large systems IESE Insight Magazine IIR068

The Big Shift Measuring the Forces of ChangeTraditionally economists chart data such as GDP growth unemployment levels and balance-of-trade shifts to measure the overall health of the economy However focusing on these metrics fails to account for the effect of technological innovations over the last 40 years on business performance Harvard Business Review R0907Q

agrave Find more articles at hbspharvardedu

MACROECONOMICS

4 E C O N O M I C S bull 2 0 1 5

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Books

UPDATED A Concise Guide to Macroeconomics Second Edition What Managers Executives and Students Need to KnowThis revised and updated edition covers the essentials of macroeconomics and examines the core ideas of output money and expectations Early chapters cover fiscal policy central banking business cycles and international trade Later chapters provide a brief monetary history of the US and the basics of macroeconomic accounting Available as an eBook Available in chapters Harvard Business Review Press 16969

Ben Bernankersquos Fed The Worldrsquos Most Powerful Financial Institution in a Time of CrisisBen Bernanke is the worldrsquos most powerful economist But in turbulent times how can the impact of his actions on businesses investments and the world be interpreted This book offers an in-depth look at Bernankersquos chairmanship of the Fed and helps demystify his policy choices Available as an eBook Available in chapters Harvard Business Review Press 2584

NEW Can China Lead Reaching the Limits of Power and GrowthIn this book noted China experts from Harvard Business School and the Wharton School assert that while China has experienced remarkable economic growth in recent decades (nearly 10 for more than 30 years) it now faces major challenges that could shift the countryrsquos political and economic trajectory Available as an eBook Harvard Business Review Press 10837

NEW Everything I Ever Needed to Know About Economics I Learned from Online DatingUsing the ideas that are central to how markets economics and dating work Oyer shows how to apply these ideas to the economics in everyday life The book uses Oyerrsquos own experiences and those of millions of others to help students navigate the key economic concepts that drive the modern age Available as an eBook Harvard Business Review Press 11451

Chapters

Economic Growth Convergence and TradeThis chapter explores factors that lead to varying growth rates between countries The author explains how the new classical growth model provides a framework for understanding long-term growth This chapter also reviews the 3 components of the model and the implication that varying the input of labor and capital can lead to an equilibrium state From International Economics Business Expert Press BEP230

agrave Find more books and chapters at hbspharvardedulistebooks

MACROECONOMICS

H B S P H A R VA R D E D U 5 TN Teaching Note Available

| MICROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

Chinarsquos Journey to the West Xi Yong Micro-electronics Industrial Park ChongqingThis case depicts Xi Yong Micro-electronics Industrial Park in Chongqing the largest municipality in Western China It discusses the companyrsquos implementation of the governmentrsquos development strategy to focus more on domestic consumption-led growth Students can examine whether Xi Yong and other industrial parks would provide the solution the government is looking for TN ABCC at Nanyang Tech University NTU051

Corporate Average Fuel Economy Standards 2017-20252 government agencies issue a joint proposal to dramatically increase fuel economy and reduce greenhouse gas emissions for cars and trucks sold between 2017 and 2025 Considering the demand for fuel-efficient vehicles and the benefits to consumers it is unclear why the market has not already produced cars that get better mileage and produce less pollution TN Harvard Kennedy School HKS727

HootSuite Monetizing the Social Media DashboardHootSuite is a fast-growing company that provides social media dashboards The VP of business development must determine a strategy for segmenting and earning revenue from users of the service He considers a tiered pricing plan to generate revenue without alienating users TN Ivey Publishing W12332

Olam Building a Sustainable Supply Chain in Cote drsquolvoireThis case describes Olamrsquos development of a sustainable cotton supply chain in Cote drsquolvoire West Africa The key dilemma for its managers is the feasibility of introducing tractor technology for improving yield Harvard Business School 514018

Tupelo Medical Managing Price ErosionA pricing manager must determine the appropriate price for a top-selling blood pressure monitoring system Setting the price too high could mean losing significant numbers of customers while setting the price too low could affect the companyrsquos profitability He considers either a single price for all or variable prices for different customer segments TN Kellogg School of Management KEL707

Popular Cases

Cambridge Software CorpCambridge Software Corp must decide whether or not to offer multiple versions of a new software product The decision depends on the size of the different market segments the customersrsquo willingness to pay and the costs of developing and producing each of the 3 new versions TN Harvard Business School 191072

MICROECONOMICS

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 5: ECONOMICS - Harvard Business Publishing

H B S P H A R VA R D E D U 3 TN Teaching Note Available

Thought Leader Interview Paul OstermanIn this interview labor market expert Paul Osterman describes how leaders must step forward to address the realities of the changing workforce through better job design Osterman says that low wages and high levels of inequality are corrosive to democracy and the moral case for creating good fair-wage jobs is a compelling one Rotman School of Management ROT249

Unearthing the Roots of the Global Financial CrisisThe global financial crisis that began in 2007 in the US has adversely impacted the entire world The author argues that the main drivers of the crisis are global trade and capital imbalances and he warns that if we misunderstand the roots of these imbalances it is unlikely that we will choose policies that enable us to work our way out of them Rotman School of Management ROT244

Popular Articles

Americarsquos Looming Creativity CrisisThe strength of the US economy does not rest on manufacturing capabilities or natural resources but on an openness to new ideas As the US tightens its borders to students and scientists while simultaneously cutting back on federal research budgets it risks losing its competitive edge as other nations attract the research and development talent that used to attend US universities Harvard Business Review R0410H

A New Approach to Funding Social EnterprisesThis article argues that if organizations treat charitable donations as a form of capital that seeks social not financial returns they can then tap traditional sources of funding venture capital firms banks mutual funds bonds and so on This would be a significant step toward a greener healthier and more equitable world Harvard Business Review R1201K

Clusters and the New Economics of CompetitionldquoClustersrdquo are critical masses of linked industries in a single location In theory location should no longer be a source of competitive advantage but clusters can change the economic geography and generate a high level of productivity and innovation Harvard Business Review 98609

How Fast Can the US Economy GrowCan the US economyrsquos growth rate increase Standard economic analysis says no A new economic theory suggests that rapid technological change can make the economy grow at a much faster rate In this article Paul Krugman explains how markets interact and why there are limits on growth Harvard Business Review 97406

Preparing for the Pitfalls of InterconnectivityGlobalization is helping to create a more interconnected interdependent and complex world While policymakers have focused on integration they have often ignored the increased risk from interdependence which gives individuals the power to destabilize large systems IESE Insight Magazine IIR068

The Big Shift Measuring the Forces of ChangeTraditionally economists chart data such as GDP growth unemployment levels and balance-of-trade shifts to measure the overall health of the economy However focusing on these metrics fails to account for the effect of technological innovations over the last 40 years on business performance Harvard Business Review R0907Q

agrave Find more articles at hbspharvardedu

MACROECONOMICS

4 E C O N O M I C S bull 2 0 1 5

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Books

UPDATED A Concise Guide to Macroeconomics Second Edition What Managers Executives and Students Need to KnowThis revised and updated edition covers the essentials of macroeconomics and examines the core ideas of output money and expectations Early chapters cover fiscal policy central banking business cycles and international trade Later chapters provide a brief monetary history of the US and the basics of macroeconomic accounting Available as an eBook Available in chapters Harvard Business Review Press 16969

Ben Bernankersquos Fed The Worldrsquos Most Powerful Financial Institution in a Time of CrisisBen Bernanke is the worldrsquos most powerful economist But in turbulent times how can the impact of his actions on businesses investments and the world be interpreted This book offers an in-depth look at Bernankersquos chairmanship of the Fed and helps demystify his policy choices Available as an eBook Available in chapters Harvard Business Review Press 2584

NEW Can China Lead Reaching the Limits of Power and GrowthIn this book noted China experts from Harvard Business School and the Wharton School assert that while China has experienced remarkable economic growth in recent decades (nearly 10 for more than 30 years) it now faces major challenges that could shift the countryrsquos political and economic trajectory Available as an eBook Harvard Business Review Press 10837

NEW Everything I Ever Needed to Know About Economics I Learned from Online DatingUsing the ideas that are central to how markets economics and dating work Oyer shows how to apply these ideas to the economics in everyday life The book uses Oyerrsquos own experiences and those of millions of others to help students navigate the key economic concepts that drive the modern age Available as an eBook Harvard Business Review Press 11451

Chapters

Economic Growth Convergence and TradeThis chapter explores factors that lead to varying growth rates between countries The author explains how the new classical growth model provides a framework for understanding long-term growth This chapter also reviews the 3 components of the model and the implication that varying the input of labor and capital can lead to an equilibrium state From International Economics Business Expert Press BEP230

agrave Find more books and chapters at hbspharvardedulistebooks

MACROECONOMICS

H B S P H A R VA R D E D U 5 TN Teaching Note Available

| MICROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

Chinarsquos Journey to the West Xi Yong Micro-electronics Industrial Park ChongqingThis case depicts Xi Yong Micro-electronics Industrial Park in Chongqing the largest municipality in Western China It discusses the companyrsquos implementation of the governmentrsquos development strategy to focus more on domestic consumption-led growth Students can examine whether Xi Yong and other industrial parks would provide the solution the government is looking for TN ABCC at Nanyang Tech University NTU051

Corporate Average Fuel Economy Standards 2017-20252 government agencies issue a joint proposal to dramatically increase fuel economy and reduce greenhouse gas emissions for cars and trucks sold between 2017 and 2025 Considering the demand for fuel-efficient vehicles and the benefits to consumers it is unclear why the market has not already produced cars that get better mileage and produce less pollution TN Harvard Kennedy School HKS727

HootSuite Monetizing the Social Media DashboardHootSuite is a fast-growing company that provides social media dashboards The VP of business development must determine a strategy for segmenting and earning revenue from users of the service He considers a tiered pricing plan to generate revenue without alienating users TN Ivey Publishing W12332

Olam Building a Sustainable Supply Chain in Cote drsquolvoireThis case describes Olamrsquos development of a sustainable cotton supply chain in Cote drsquolvoire West Africa The key dilemma for its managers is the feasibility of introducing tractor technology for improving yield Harvard Business School 514018

Tupelo Medical Managing Price ErosionA pricing manager must determine the appropriate price for a top-selling blood pressure monitoring system Setting the price too high could mean losing significant numbers of customers while setting the price too low could affect the companyrsquos profitability He considers either a single price for all or variable prices for different customer segments TN Kellogg School of Management KEL707

Popular Cases

Cambridge Software CorpCambridge Software Corp must decide whether or not to offer multiple versions of a new software product The decision depends on the size of the different market segments the customersrsquo willingness to pay and the costs of developing and producing each of the 3 new versions TN Harvard Business School 191072

MICROECONOMICS

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 6: ECONOMICS - Harvard Business Publishing

4 E C O N O M I C S bull 2 0 1 5

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Books

UPDATED A Concise Guide to Macroeconomics Second Edition What Managers Executives and Students Need to KnowThis revised and updated edition covers the essentials of macroeconomics and examines the core ideas of output money and expectations Early chapters cover fiscal policy central banking business cycles and international trade Later chapters provide a brief monetary history of the US and the basics of macroeconomic accounting Available as an eBook Available in chapters Harvard Business Review Press 16969

Ben Bernankersquos Fed The Worldrsquos Most Powerful Financial Institution in a Time of CrisisBen Bernanke is the worldrsquos most powerful economist But in turbulent times how can the impact of his actions on businesses investments and the world be interpreted This book offers an in-depth look at Bernankersquos chairmanship of the Fed and helps demystify his policy choices Available as an eBook Available in chapters Harvard Business Review Press 2584

NEW Can China Lead Reaching the Limits of Power and GrowthIn this book noted China experts from Harvard Business School and the Wharton School assert that while China has experienced remarkable economic growth in recent decades (nearly 10 for more than 30 years) it now faces major challenges that could shift the countryrsquos political and economic trajectory Available as an eBook Harvard Business Review Press 10837

NEW Everything I Ever Needed to Know About Economics I Learned from Online DatingUsing the ideas that are central to how markets economics and dating work Oyer shows how to apply these ideas to the economics in everyday life The book uses Oyerrsquos own experiences and those of millions of others to help students navigate the key economic concepts that drive the modern age Available as an eBook Harvard Business Review Press 11451

Chapters

Economic Growth Convergence and TradeThis chapter explores factors that lead to varying growth rates between countries The author explains how the new classical growth model provides a framework for understanding long-term growth This chapter also reviews the 3 components of the model and the implication that varying the input of labor and capital can lead to an equilibrium state From International Economics Business Expert Press BEP230

agrave Find more books and chapters at hbspharvardedulistebooks

MACROECONOMICS

H B S P H A R VA R D E D U 5 TN Teaching Note Available

| MICROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

Chinarsquos Journey to the West Xi Yong Micro-electronics Industrial Park ChongqingThis case depicts Xi Yong Micro-electronics Industrial Park in Chongqing the largest municipality in Western China It discusses the companyrsquos implementation of the governmentrsquos development strategy to focus more on domestic consumption-led growth Students can examine whether Xi Yong and other industrial parks would provide the solution the government is looking for TN ABCC at Nanyang Tech University NTU051

Corporate Average Fuel Economy Standards 2017-20252 government agencies issue a joint proposal to dramatically increase fuel economy and reduce greenhouse gas emissions for cars and trucks sold between 2017 and 2025 Considering the demand for fuel-efficient vehicles and the benefits to consumers it is unclear why the market has not already produced cars that get better mileage and produce less pollution TN Harvard Kennedy School HKS727

HootSuite Monetizing the Social Media DashboardHootSuite is a fast-growing company that provides social media dashboards The VP of business development must determine a strategy for segmenting and earning revenue from users of the service He considers a tiered pricing plan to generate revenue without alienating users TN Ivey Publishing W12332

Olam Building a Sustainable Supply Chain in Cote drsquolvoireThis case describes Olamrsquos development of a sustainable cotton supply chain in Cote drsquolvoire West Africa The key dilemma for its managers is the feasibility of introducing tractor technology for improving yield Harvard Business School 514018

Tupelo Medical Managing Price ErosionA pricing manager must determine the appropriate price for a top-selling blood pressure monitoring system Setting the price too high could mean losing significant numbers of customers while setting the price too low could affect the companyrsquos profitability He considers either a single price for all or variable prices for different customer segments TN Kellogg School of Management KEL707

Popular Cases

Cambridge Software CorpCambridge Software Corp must decide whether or not to offer multiple versions of a new software product The decision depends on the size of the different market segments the customersrsquo willingness to pay and the costs of developing and producing each of the 3 new versions TN Harvard Business School 191072

MICROECONOMICS

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 7: ECONOMICS - Harvard Business Publishing

H B S P H A R VA R D E D U 5 TN Teaching Note Available

| MICROECONOMICS |

CASES

Cases slices of business life focus on actual problems and decisions facing a company Students are challenged to put themselves in the protagonistrsquos place and suggest business strategies tactics and solutions

New Cases

Chinarsquos Journey to the West Xi Yong Micro-electronics Industrial Park ChongqingThis case depicts Xi Yong Micro-electronics Industrial Park in Chongqing the largest municipality in Western China It discusses the companyrsquos implementation of the governmentrsquos development strategy to focus more on domestic consumption-led growth Students can examine whether Xi Yong and other industrial parks would provide the solution the government is looking for TN ABCC at Nanyang Tech University NTU051

Corporate Average Fuel Economy Standards 2017-20252 government agencies issue a joint proposal to dramatically increase fuel economy and reduce greenhouse gas emissions for cars and trucks sold between 2017 and 2025 Considering the demand for fuel-efficient vehicles and the benefits to consumers it is unclear why the market has not already produced cars that get better mileage and produce less pollution TN Harvard Kennedy School HKS727

HootSuite Monetizing the Social Media DashboardHootSuite is a fast-growing company that provides social media dashboards The VP of business development must determine a strategy for segmenting and earning revenue from users of the service He considers a tiered pricing plan to generate revenue without alienating users TN Ivey Publishing W12332

Olam Building a Sustainable Supply Chain in Cote drsquolvoireThis case describes Olamrsquos development of a sustainable cotton supply chain in Cote drsquolvoire West Africa The key dilemma for its managers is the feasibility of introducing tractor technology for improving yield Harvard Business School 514018

Tupelo Medical Managing Price ErosionA pricing manager must determine the appropriate price for a top-selling blood pressure monitoring system Setting the price too high could mean losing significant numbers of customers while setting the price too low could affect the companyrsquos profitability He considers either a single price for all or variable prices for different customer segments TN Kellogg School of Management KEL707

Popular Cases

Cambridge Software CorpCambridge Software Corp must decide whether or not to offer multiple versions of a new software product The decision depends on the size of the different market segments the customersrsquo willingness to pay and the costs of developing and producing each of the 3 new versions TN Harvard Business School 191072

MICROECONOMICS

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 8: ECONOMICS - Harvard Business Publishing

Cola Wars Continue Coke and Pepsi in 2010For over 100 years Coca-Cola and Pepsi have been fighting for dominance in the highly competitive carbonated soft-drink market Both firms had achieved growth rates around 10 when beverage consumption was increasing Now consumption is declining and both firms must consider new strategies TN Harvard Business School 711462

Freemark Abbey WineryFreemark Abbey must decide whether to harvest its grapes in view of the possibility of rain Rain could damage the crop so delaying the harvest would be risky On the other hand rain could be beneficial and greatly increase the value of the resulting wine The decision is further complicated by the fact that ripe Riesling grapes can be vinified in 2 ways resulting in 2 different styles of wine Their relative prices would depend on the uncertain preference of consumers 2 years later when the wine is bottled and sold TN Harvard Business School 181027

Harmon Foods IncPrediction and shipment have been scheduling and budgetary problems Multiple regression is suggested as a solution Evaluation of regression coefficients leads to better understanding of trend seasonality and promotion effectiveness TN Harvard Business School 171248

Hitting the Wall Nike and International Labor PracticesNike is one of the worldrsquos most successful footwear companies In the mid-1990s activists accused the firm of exploiting low-cost labor in overseas manufacturing facilities Nike must respond to these claims and untangle a web of conflicting data from the many independent contractors used to manufacture shoes in developing countries TN Harvard Business School 700047

Merton Truck CoA company manufactures 2 models of trucks in 4 manufacturing departments it must determine the optimal production mix given information on selling price production costs and manufacturing capacity requirements TN Harvard Business School 189163

Our Daily Bread Co Our Daily Bread is a small boutique bakery producing a variety of specialty breads The company has excess capacity and considers several options to increase revenues by entering the wholesale bread business This case allows students to perform process analysis in a multi-product setting with seasonal demand and evaluate the impact on capacity and profitability of wholesale orders TN Darden School of Business UV3497

Ready-to-Eat Breakfast Cereal Industry in 1994Ready-to-eat breakfast cereal has always been a stable and highly profitable industry dominated by 3 large manufacturers of branded cereal Kellogg General Mills and Kraft General Foods In 1994 small private-label cereal companies gained significant market share and forced the larger firms to reconsider their strategies TN Harvard Business School 795191

Toyota Motor Corp Launching PriusThe president of Toyota Motor Corp considers pushing for a more aggressive launch of the Toyota Prius He believes the new and technically advanced hybrid power train is an important component of the firmrsquos overall product strategy and offers a significant competitive advantage TN Harvard Business School 706458

agrave Find more cases at hbspharvardedu

6 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 9: ECONOMICS - Harvard Business Publishing

H B S P H A R VA R D E D U 7 TN Teaching Note Available L Audio Version Available

BRIEF CASES

Rigorous and compact Brief Cases from Harvard Business School present realistic management challenges for students to discuss Audio versions are available for select Brief Cases to aid in student preparation

Alpen Bank Launching the Credit Card in RomaniaAlpen Bank considers whether to launch a credit card business in Romania The firm rejected the idea several years earlier because of poor economic conditions Now the country is emerging from a recession and incomes are risingmdashalong with disposable income TN 4559 L

Culinarian Cookware Pondering Price PromotionThe senior executives at Culinarian Cookware debate the merits of price promotions for the companyrsquos premium cookware products Some believe price promotions damage the brand image and encourage retailer hoarding Others believe price promotions increase brand awareness and stimulate demand TN 4057 L

Metabical Pricing Packaging and Demand Forecasting Recommendations for a New Weight-Loss Drug The senior marketing manager at a pharmaceutical company prepares to launch a new weight-loss drug intended for moderately overweight individuals The manager must select the optimal packaging size determine the appropriate pricing and develop demand forecasts TN 4183 L

ldquoThis case focuses on the problem of pricing a discontinuous new product so few benchmarks from which to price the only pricing situation which is really challengingrdquo mdash Case review from Harvard Business Publishing for Educators web site

agrave Find more Brief Cases at hbspharvardedubriefcases

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers

New Articles

Connected Consumption A Sharing Economy EmergesSocial movements that criticize capitalism such as Occupy Wall Street have resulted in an ideological shift toward ldquoconnected consumptionrdquo Emphasizing the reuse of goods rather than buying new these practices facilitate local face-to-face connections and are redesigning models of service delivery Rotman School of Management ROT234

Innovation Risk How to Make Smarter DecisionsInnovations can improve peoplersquos lives and allow them to complete more tasksmdashbut they also carry risks The level of risk introduced depends on the choices people make when using an innovation Creating an effective model to measure risk is challenging especially when an innovation enters an established and complex system Harvard Business Review R1304B

MICROECONOMICS

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 10: ECONOMICS - Harvard Business Publishing

Robots Arenrsquot the Problem Itrsquos UsThe author argues that we are in dire need of a new social compact that extends the advantages of our emergent knowledge economy to a much broader range of workers Rotman School of Management ROT209

The Era of the Participatory SystemFinding solutions to global issues such as climate change demographic shifts and safe water supplies requires mass participation Participatory systems combine different types of knowledge and resources on a large scale and can provide services and social solutions at a low cost Rotman Magazine ROT167

Popular Articles

In a Downturn Provoke Your CustomersIn an economic downturn provoking a response from customers is an effective strategy for reaching them To apply this method a firm outlines a problem for its customers and then provides a new perspective on how the companyrsquos products can solve it Harvard Business Review R0903C

Right Game Use Game Theory to Shape StrategyUnderstanding the role of game theory in business can help to shape and focus company strategy This article presents a framework that draws on the insights of game theory The framework helps map business stakeholders and other players to advance understanding of how they are interrelated Harvard Business Review 95402

Risky Trust How Teams Build TrustIn todayrsquos environment examples of work that is both complex and risky abound delivering a large engineering and construction project managing the response to a high-impact disaster and providing medical care in the battlefield are a few examples The authors define ldquorisky trustrdquo and the particular challenges it poses Rotman School of Management ROT173

Serving the Worldrsquos Poor Profitably This article lays out the business case for multinational companies looking to enter the worldrsquos poorest markets By stimulating commerce and development at the bottom of the economic pyramid multinational companies can radically improve the lives of billions of people and help create a more stable and less dangerous world Harvard Business Review R0209C

Value-for-Money Strategies for Recessionary TimesIn tough economic times companies must go beyond simple cost-cutting measures and develop expertise in cost innovation Cost innovation encourages finding ways to spend less and produce the same or to spend the same and produce more Harvard Business Review R0903E

agrave Find more articles at hbspharvardedu

8 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

MICROECONOMICS

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 11: ECONOMICS - Harvard Business Publishing

H B S P H A R VA R D E D U 9 TN Teaching Note Available

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion Results are available immediately for a comprehensive debrief session All simulations include a detailed Teaching Note

NEW Negotiation Simulation OPEQThis simulation immerses students in the complex world of oligopical oil pricing As member nations of ldquoOPEQrdquo teams of students must set petroleum production levels with competing countries in order to maximize cumulative profits The simulation allows students to explore the dynamics of cartels and competition negotiation best response Nash equilibrium and a variety of other economic principles Seat Time 90 minutes TN Wharton School of the University of Pennsylvania WH0002

Pricing Simulation Universal Rental Car V2Students assume the role of a regional marketing manager responsible for pricing a fleet of rental cars across 3 cities in Florida This second release streamlines the information available to students and the debrief tools for faculty Seat Time 90 minutes TN 7005

ldquoThe simulation can easily be set to show that being the lowest price can be far less profitable for your company than maintaining a higher price This comes as a surprise to many business students with little experience in business they always want to beat the competitionrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

Strategy Competitive Dynamics and WintelPlaying the role of either Microsoft or Intel students determine product release schedules and pricing and consider whether to coordinate schedules and frequency of product releases The simulation reflects the complex balance that must be maintained between the 2 organizations if both are to succeed Seat Time 90 minutes TN 710802

ldquoVery effective tool in teaching and learning strategy It enables instructors and students alike to collaborate and engage in a dynamic learning processrdquo mdash Simulation review from Harvard Business Publishing for Educators web site

agrave Find more simulations at hbspharvardedusimulations

BOOKS amp CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site

Free Market Madness Why Human Nature Is at Odds with Economicsmdash and Why It MattersThe free-market economy is based on the assumption that humans always act in their own self-interest but frequently that is not what happens In this book physician Peter Ubel uses his understanding of psychology and behavior to show that sometimes government must regulate markets for the health and well-being of its citizens Available in chapters Harvard Business Review Press 2609

MICROECONOMICS

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 12: ECONOMICS - Harvard Business Publishing

Managerial Economics Concepts and Principles This book covers the core concepts of managerial economics and their application to making business decisions It begins with an explanation of the relationships among price quantity cost and revenue and provides a foundation in understanding the economics of organizations Only available in chapters Business Expert Press BEP069-BEP076

Winning in Emerging Markets A Road Map for Strategy and ExecutionIn this book authors Krishna Palepu and Tarun Khanna provide a guide for assessing the potential and crafting strategies for succeeding in emerging markets They describe how to spot and then fill institutional voids in developing economies including product labor and capital markets as well as social and political systems Available in chapters Harvard Business Review Press 13216

agrave Find more books and chapters at hbspharvardeduebooks

MICROECONOMICS

10 E C O N O M I C S bull 2 0 1 5

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 13: ECONOMICS - Harvard Business Publishing

H B S P H A R VA R D E D U 11 TN Teaching Note Available

| BEHAVIORAL ECONOMICS |

CASES AND ARTICLES

Cases

Making stickK Stick The Business of Behavioral EconomicsstickKcom a web site that uses behavioral economics to help users achieve their goals must choose between a direct-to-consumer or business-to-business model The case includes a discussion of how principles of behavioral economics can be used to influence behavior and how an understanding of behavioral economics can inform managerial decisions Harvard Business School 514019

Managing Global Health Applying Behavioral Economics to Create ImpactThis overview note outlines the Managing Global Health course taught at Harvard Business School It gives a 3-page introduction to the course content followed by a detailed outline of each of the 4 modules within the course Finally this overview note includes all the cases and materials assigned to students throughout the course Harvard Business School 914025

agrave Find more cases at hbspharvardedu

Articles

Hidden Traps in Decision MakingThe way the human brain works can sabotage the choices we make This article examines 8 psychological traps that can affect the way we make business decisions The authors argue that the best way to avoid all the traps is awareness but executives can also take other simple steps to protect themselves and their organizations from these mental lapses Harvard Business Review R061K

Rx Human NatureBehavioral economics has shown us that we donrsquot always act in our own best interests This is as true of health decisions as it is of economic ones By understanding the cognitive processes underlying our choices and applying the tools of behavioral economics we can design simple inexpensive programs that encourage good health decisions and long-term behavior change Harvard Business Review R1304K

The Innovatorrsquos Dilemma Understanding the Psychology of AdoptionThe author shows that contrary to the view of traditional economics consumers are not driven purely by rational considerations Real consumers are emotional they are lazy (both physically and cognitively) and they are systematically influenced by context in making decisions Rotman School of Management ROT239

What Was the QuestionBehavioral economists know that because people struggle to think about money and risk in a systematic way they make irrational counterproductive financial decisions for themselves and their organizations Harvard Business Review F1109E

agrave Find more articles at hbspharvardedu

BEHAVIORAL ECONOMICS

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 14: ECONOMICS - Harvard Business Publishing

12 E C O N O M I C S bull 2 0 1 5 Reviews available to Premium Educators

BOOKS AND CHAPTERS

Bank Tellers Fighter Pilots and the Limits of Rationality The Origins of Behavioral EconomicsIn this chapter physician and behavioral scientist Peter Ubel explores the origins of behavioral economics which challenges the assumption that humans always act in their own best interest This chapter is excerpted from Free Marketing Madness Why Human Nature Is at Odds with Economicsmdashand Why it Matters Harvard Business Press Chapters 3937BC

What Makes Your Brain Happy and Why You Should Do the OppositeIn an excerpt from his book of the same title the author urges readers to address the problematic tendencies of a happy brain which include many automatic reactions and biases that do little to spur effective action Drawing on findings from cognitive science and neuroscience he presents 15 guidelines that can help us think in more productive ways Rotman School of Management ROT225

agrave Find more books and chapters at hbspharvardeduebooks

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses used as prematriculation requirements for MBAs or assigned as homework over a semester or year Online Courses are available as complete courses or in sections

Quantitative MethodsSet at a Hawaiian resort this course teaches statistics from a management perspective Students develop statistical models for making better business decisions TN

Complete Course 504702

Regression Section 6012

ldquoThe Quantitative Methods Online Course is a perfect support for teaching Quantitative Analysisrdquo mdash Online Course review from Harvard Business Publishing for Educators web site

Mathematics for ManagementFollowing the story line of several family-owned businesses students learn how to apply math concepts to solve problems analyze data and predict outcomes TN

Complete Course 3350

Algebra Section 6004

Calculus Section 6006

Statistics Section 6007

Probability Section 6008

Finance Section 6009

BEHAVIORAL ECONOMICS

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 15: ECONOMICS - Harvard Business Publishing

BEHAVIORAL ECONOMICS

NEW Spreadsheet Modeling Excel 2013This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems It is appropriate for beginning and advanced users of Excel Seat Time 10ndash20 hours TN

Complete Course 9052

Introductory Section 9053

Advanced Section 9054

Spreadsheet Modeling Excel 2007 also available Complete Course 3252

agrave Find more Online Courses at hbspharvardeduonlinecourses

CUSTOMER SERVICE AND TECHNICAL SUPPORT

24 hours a day 7 days a week

Customer Service

1-800-545-7685 (+1-617-783-7600 outside the US and Canada)

custservhbspharvardedu

Technical Support

1-800-810-8858 (+1-617-783-7700 outside the US and Canada)

techhelphbspharvardedu

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials

Page 16: ECONOMICS - Harvard Business Publishing

copy 2015 Harvard Business School Publishing

Harvard Business Publishing is an affiliate of Harvard Business School

Product M00052 MC187700115

EDUCATORS Get updates from us at TwitterHarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Register as a Premium Educator at hbspharvardedu

Design and activate a coursepack with content from inside and outside the Harvard Business Publishing catalog

Provide the unique coursepack URL to students

Students receive your academic discount and save up to 60 on course materials

HERErsquoS HOW TO SHARE THE DISCOUNT

agrave BUILD A COURSEPACK NOW hbspharvardedu

Articles $395 $695

Cases $395 $695

Core Curriculum $795 $1590

Multimedia Cases $8 $25

Online Courses $45ndash$75 $90ndash$150

Simulations $15 $45

Similar discounts apply to all teaching materials at hbspharvardedu Prices subject to change without notice

Printed on Recycled Paper

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts

Annual contracts for academic institutions are also available which provide additional discounts on course materials