Ecommerce Website and Business - 01

It is a well known fact that there billions of websites competing each other in the

modern world. Nearly half of them are ecommerce websites which sell products or

services online. However, most of them actually do not make much sale on ecommerce

website. There are so many reasons for low sales.

To get attention to your ecommerce website through this saturation, an ecommerce

website designer has to develop a high quality ecommerce website to increase traffic

and improve conversion rates. Therefore, pay your attention to following powerful tips

when you design an ecommerce website.

Highest bandwidth speed

Due to advance in technology in modern era, internet speed gets faster. If your

ecommerce website takes time to load the page, it will be able to give a poor customer

experience. So, when you develop an ecommerce website, make sure your ecommerce

website page loads with highest bandwidth speed.

Use responsive design

As most of the population in the world now use smart phones, your ecommerce website

also needs to be responsive for all devices to maximize the traffic. Then ecommerce

website will be easy to view, navigate and user friendly. Moreover, you should target

smart phone, as soon it will be the popular way to get more website traffic for your

ecommerce website to improve conversion rates.

Add correct contact information.

In your ecommerce you should clearly show your correct contact details. As well as do

not forget to include your social media links for your business. It would be great if you

could add chat option in your ecommerce website. By doing this you can gain the trust

of your customers and they can contact you easily to get more information about the

product or the service which you sell using online ecommerce website. This way you can

be transparent and will be able to generate the trust of your ecommerce website

customers and it will increase your sales.

Create proper smooth navigation between pages.

Tell your web designer to create smooth and correct navigation in between the pages of

your ecommerce website. Confusing or misleading links will lose customers and they will

not return to your ecommerce website due to poor navigation or broken links.

Include testimonials

People these days tend to go with reviews or positive feedback especially when they

are going to purchase something online. Therefore, it is immensely important to

create or include testimonial section or comments section in your business

ecommerce website. And make sure it is visible at all time for your ecommerce

website customers to see. You can also ask your ecommerce website customers to

leave a comment about your products or service. So, those social proofs will help to

increase the website traffic to your ecommerce website.

Ecommerce Website and Business - 02

In first section we have discussed few important tips to improve conversion rate for

your ecommerce website. Not only that but also there are few more very important tips

we are going to discuss in this section. And this is very useful for ecommerce website

designers to design and quality ecommerce website which can bring more traffic to

business.

Security seals.

In ecommerce website we have to use payment gate way and we are dealing with online

transactions. Therefore, your ecommerce website should have a security seal from a

well-known ecommerce website security provider and should clearly show the seal in the

ecommerce website. When people visit your ecommerce website, they can purchase

your product or service using their cards and complete the payment without a doubt.

So, knowing that they are safe in your ecommerce website, they will return to your

ecommerce website buy and it will lead to improve your sales.

Return and guarantee policy.

It is important your customers to know your return and guarantee policy as they buy it

online. As when you buy using ecommerce website, your customers are not able to see

the product, so, they might want to return the product. In this case it helps them to

build a good relationship with you and your ecommerce website. Therefore, make sure

you include clear return and guarantee policy in your ecommerce website where they

can find easily.

Add a "search" function

When customers visit your ecommerce website, it would be easy if it has a search

function. So, your ecommerce website customers are able to search something quickly

in your ecommerce website without wasting their time. If you do not have a search

button they will leave your ecommerce website without putting any effort. This will

provide poor customer experience and low sales.

Image and product description

In your ecommerce website you should be able to include high resolution images and a

full description of the product. Your ecommerce website customers would like to know

more about the product. And you could make a huge difference by adding a video. Clear

description will also help for ecommerce website SEO.

Easy checkout step

After adding products to the basket the last step is the checkout section. If your

ecommerce website has a complicated checkout your customers will fed up and give up

the transaction. So, designing simple checkout process will give user friendly

experience for ecommerce website customers will improve your conversion rate. And if

you can include multi payment option such as PayPal and card payment will guarantee to

give customer multiple options to do the transaction.

Sales , specials and offers

In your ecommerce website you should clearly show the promotions, sales, clearances

and discount. It is even better if you can add separate page for offers or for sales.

And when you design ecommerce website, make sure you add tags such as “sale”,

“special”. By adding limited offers will grab ecommerce website customers attention

and it will increase more sales. And giving first visitors discount can value your

ecommerce website customers and it will help to increase online sales.

We hope now you have a basic idea how to increase your sales when you designing

ecommerce website. If you follow those tips to develop your ecommerce website, it is

guaranteed that your conversion rate dramatically.