ecommerce trends

9
STAYING UP WITH TRENDS 3 ECOMMERCE TRENDS YOU NEED TO KNOW

Upload: cortex

Post on 18-Aug-2015

84 views

Category:

Business


0 download

TRANSCRIPT

STAYING UP WITH TRENDS3 ECOMMERCE TRENDS YOU NEED TO KNOW

Ecommerce is becoming an increasingly vital part of the economy, but if you want to take advantage of it, then there are some things you need to know about where things are at now and where they're going to be in the future.

1

Content marketing is already an important part of Ecommerce, and it's only going to become more so in the future. How much? Smart Insights, a group focused on the development of business plans, took a survey of the most commercially important trends among marketers, and content marketing came in with over twice the votes of anything else at 29.6%. Proper content marketing allows for a steady increase in the number of landing pages and ways to attract people, which is a boon for business and also one of your biggest problems.

THE USE OF CONTENT MARKETING1

People have a finite capacity for information, and content marketing is becoming increasingly specialized as users learn to narrow their queries. If you aren't showing yourself to be the expert on a narrow niche, then you could be overtaken by a business that's not even on your radar right now. The internet is being filled with more and more 'stuff', so you'll have to invest in truly high-quality content if you want to truly take advantage of this trend.

Pictures, videos, games, informational graphics, and other types of multimedia are becoming a more popular way of spreading content. Many people don't like reading, so marketers have been forced to find alternative ways of reaching these audiences.

THE GROWTH OF MULTIMEDIA2

For businesses, however, this means simultaneously running written and visual

content marketing campaigns, each of which have distinct styles and are targeted to entirely

different groups of people. That's a split in effort that smaller businesses won't be

comfortable with, and we're expecting to see many companies decide to stick with one or

the other instead of pursuing both.

Personalized content has a measurably better conversion rate than generic content - usually around ten percent higher on average, depending on both the industry and the quality of the marketing campaign. Technology is already capable of creating content that's unique to the person viewing it, and in the ever-more-difficult race for capturing attention, use of these systems is expected to significantly increase over time.

PERSONALIZATION3

Personalized content has a measurably better conversion rate than generic content - usually around ten percent higher on average, depending on both the industry and the quality of the marketing campaign. Technology is already capable of creating content that's unique to the person viewing it, and in the ever-more-difficult race for capturing attention, use of these systems is expected to significantly increase over time.

WHAT CAN WE LEARN FROM THIS?

For more tips on ecommerce, business, marketing, and branding

VISIT CORTEXCOMMERCE.COM