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E-Commerce Solutions

Olga StreltchenkoYelena Yesha

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E-Commerce Solutions

In-house development vs commercial solutions

IntershopBroadVisionBlueMartiniConclusions

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In-House Development versus Commercial SolutionsIn-house development

Customized for individual needs;Often include only bare necessities.

Optimized performance; Longer time-to-market

For complex enterprises. Need for in-house programming expertise.

Commercial Solutions Generic; Sometimes an overkill; Expensive support;

Need for vendor consulting. Short time-to-market.

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Intershop www.intershop.com Founded in 1994; headquarters in San Francisco; has

operations in 24 countries. more than 3,000 customers. 200 implementation partners. Provider of comprehensive e-business software;

offers cross-industry and industry-specific solutions. Intershop's solutions enable global enterprises to

optimize relationships with key trading partners (PR), improve business efficiencies, leverage existing sales channels and integrate new

ones. Forrester Research recently awarded Intershop

Enfinity with a number one ranking in its Commerce Platform TechRankings™.

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Customers

Hewlett -Packard, Intel, Motorola, Shell and Time Warner.

Application Service Providers (ASPs), Internet Service Providers (ISPs), telecommunications companies providing hosted solutions to their customers. BellSouth, ISION, Agiliti and Deutsche

Telekom.

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Solutions

Cross-industry solutions B2B; B2C; Marketplace; Supply chain management.

Industry-specific solutions for Automotive; consumer goods; high tech and engineering; retail markets; Others under development.

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Enfinity

Enterprise e-business platform.Sell-side application.Functionality:

Supply chain management; Cataloging; Transaction processing; E-marketplace integration.

Built-in integration capability; Customize and extend the server.

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Enfinity Architecture

Management Center

Database

Java 2 Enterprise edition

Enfinity Application Server

Catalog Server

Trans-actionServer

Compo-nents

Allows integration with custom and third-party solutions.

Separates catalog and transaction functions.

MC provides a central business management point.

AS provides interface to a distributed environment.

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Business Functionality Fully functional templates for a sell-side e-

commerce Web site . Commerce concepts supported

Multi-currency; Advanced parametric search; Buyer alerts; Product bundling (recall combinatorial selling) and

variation; Cross-selling; Promotions and e-mail product recommendations; Product comparisons; Buyer shopping lists; Buyer notification; Product bookmarks.

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Enfinity Components: EMC Provides a Windows GUI called the Enfinity

Management Center (EMC) which consolidates E-business processes; Product information; Buyer Information; Transaction processing; Integration with other systems; Development environment for the HTML designers and

business analysts; Integrated OLAP reporting engine

Unicode-compliant for localization. Languages currently supported: German, French,

Spanish, Japanese.

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Enfinity Components (cont’d)

Visual Pipeline Manager (VPM) is used to view and edit graphical representation of the business processes called pipelines. Over 100 configurable pre-packaged business logic

building blocks called pipelets are defined.

Catalog server supports user-defined categorization hierarchies, product

types, product bundles, product variations, and display parameters;

Has built-in XML capabilities; Allows to control relationships between products, create

product pricing groups, manage rules for up-selling and cross-selling.

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Enfinity Components: Transaction Server Or Enfinity Transactivity Center (ETS), according

to Intershop. Core Enfinity function. ETS defines how transactions are handled. User defines business rules to

Manage product availability status; Handle orders; Check order status; Access customer/buyer information; Set parameters for tax and shipment.

ETS transacts in a distributed environment. XML application.

Provides business reporting capabilities (business intelligence).

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Performance and Scalability

Multiple Web Adapters within clusters to distribute incoming requests.

Load balancing.Session fail-over.Benchmark numbers available.Support for system interoperability,

extensibility and integration. Use of standard-based technologies;

XML;WAP;J2EE.

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Intershop4

Hosting product.For service providers:

ASP; ISP; Telecommunications.

ePages

Hosting

Merchant

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Intershop4 Product Line

ePages allows xSPs to deploy and host entry-level communities for small and mid-sized sellers.

As their businesses grow, SPs can upgrade sellers to Hosting.

Hosting enables xSPs to host fully featured e-commerce solutions for small and mid-sized sellers on a shared-server environment.

As their businesses grow, SPs can upgrade sellers to a single store with Merchant.

Merchant is dedicated server solution.

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Hosting and Merchant System Architecture

Four-tier, platform independent architecture. Web Browser

Intershop is managed and administered from any remote computer via a standard Web browser.

Web Adapters Optimize the interaction between end-user

requests and the Intershop application server;Balance the request load among the Application

Servers to assure uninterrupted performance.

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Hosting and Merchant System Architecture (cont’d)

Application ServersTwo types of Application Servers:

• for administrative requests, • for storefront requests.

By default, Intershop installs two of each type.Create and add more Application Servers. The Application Servers remain persistently loaded in

memory;• No process initiation overhead.

Sybase Adaptive Server XIComplies with the Open Database Connectivity

standard (ODBC);Can be accessed through ODBC drivers.

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Intershop4 Developer Tools Intershop4 is an open e-commerce platform.

Allows to extend the functionality of its core technology. Developer Tools serve to integrate Intershop 4 with

third-party applications. XML Interface Developer Kit (xIDK)

A set of development tools that provide an interface to the Intershop 4 database using Java and XML.

Service Providers can enable sellers to export and import XML-encoded order, customer and content data, or to connect to third-party applications.

Service Providers can connect Intershop 4 Hosting, Merchant or ePages(version 4.2) to external systems.

Sellers can transfer content to external systems, such as marketplaces.

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Intershop4 Developer Tools (cont’d) Intershop Developer Kit (IDK)

A set of Java-based development tools that enables Service Providers to integrate Intershop 4 with their existing enterprise business systems.

Allows communication with Intershop 4 Hosting, Merchant or ePages database to retrieve and update business objects.

Includes a Java Classes library, documentation, tools, sample code, and case studies.

Cartridge Developer Kit (CDK) Allows software vendors to create a functional connection

between Intershop 4 Hosting/Merchant with their third-party applications.

A development tool that enables a way to integrate applications and payment systems with Intershop 4.

To obtain the CDK, software vendors must be accepted into the Integrated Technology Partner (ITP) Program.

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Industry-Specific Solutions

Enfinity Server is customized to meet specific needs.

Example: high-tech and engineering solution: Manages customer relations;

Personalization, market analysis. Integrates supply chain and builds direct online

connections to suppliers and distributors;Integration through private procurement markets.

Customers: HP, Bosch, Canon, Compaq, etc.Also see other industry-specific solutions

from Intershop at http://www.Intershop.com/

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Cross-Industry SolutionsEnfinity Server is customized to meet specific

sector needs, e.g, B2B, B2C, marketplace, etc.Example: B2B Solution:

Enables the following functionality:Request for quotes (RFQs);Order management;Personalization;Online help desk integration;Online stock availability and pricing;Recurring orders; Staggered purchases;Customer-specific prices, terms, and conditions; Product configuration;Multiple payment and shipment functionality; Business intelligence.

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BroadVision

http://www.broadvision.com/BroadVision provides a line of Internet

software products and services for enabling large-scale Net business.

Company’s goals: adherence to open software standards; scalability and performance; foolproof data and transaction security; functionality based on expert business logic; rigorous testing for quality assurance.

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BroadVision Product LineBroadVision Analytics

Analysis and reporting application; Transforms information collected from

observation logs, customer profiles, and transaction databases;

Goal: service personalization.BroadVision Billing

Reduces operating costs; manages customers relations.

BroadVision Business Commerce PR management; Supply chain management; Transaction support.

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BroadVision Product Line (cont’d) BroadVision One-To-One Enterprise

Complete e-commerce platform; Support for open standards:

J2EE (including support for Enterprise JavaBeans, JavaServer Pages, Java servlets, and Java, programming), XML, CORBA, C++, COM, LDAP, and WML and WAP for wireless communication.

Analytics to support reporting capabilities, plus analysis of content, fulfillment, sales, shopping patterns, visitors, and web activity.

Content management;XML content creation.

Session management and customer profiling; Security (login, SSL and S-HTTP, digital signatures, etc.); Wireless support

Allows to restyle applications for wireless devises.

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BroadVision Product Line (cont’d)BroadVision Finance

Support high-volume Internet banking, online bill presentment, brokerage, and asset management services.

BroadVision InfoExchange Portal Single personalized gateway.

BroadVision MarketMaker Supports formation of trading communities

with automated order processing, attribute-based RFQs, sophisticated catalog management, dynamic auctioning, and robust analytic and reporting capabilities.

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BroadVision Product Line (cont’d)

BroadVision Retail Commerce Suite Seller-side suit; Enables marketing and merchandising

professionals to employ automated tools that identify customers and products and dynamically serve content for individual consumers.

BroadVision Procurement A complete, web-based self-service purchasing

system for maintenance, repair, and operations (MRO) goods.

Wireless accessibility to purchasing information through standard industry tools.

BroadVision Publishing, etc.

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BlueMartini

http://www.bluemartini.com/

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BlueMartini Product Line

Blue Martini Marketing A comprehensive solution for customer analysis

and marketing automation. Identification and segmenting high-value

customers; Executing targeted campaigns optimized for

response rate; Personalization of interactions to retain customers

and increase wallet share; Creating virtual focus groups to test-market new

ideas.

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BlueMartini Product Line (cont’d)Blue Martini Commerce

B2C and B2B seller-side application. Personalization. Interactions over the web and through mobile

devices Site management capabilities.

Blue Martini Channels A complete channel management solution for

maximizing revenues from channel partners and online marketplaces.

Partner relation management.Creation of partner portals that provide resellers with

the information and tools they need.

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BlueMartini Product Line (cont’d)

Blue Martini Service Customer service application. Improves customer satisfaction

Increases CSRs (customer service representative) efficiency.

Increases web-page interactiveness.

Provides integration with other Blue Martini applications.

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BlueMartini 4 Architecture

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BlueMartini 4 Architecture (cont’d) Ensures scalability by providing for an expandable pool

of web servers. Provides real-time customer purchasing experience by

assigning a dedicated database to each webstore server.

Utilizes hardware investment effectively by including server load balancing capabilities to optimize response time and eliminate down servers from the pool.

Ensures customer data and merchandising system security.

Provides for integration with legacy systems by providing APIs to each solution component.

Includes a graphical interface for designers, buyers and marketers.

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Consulting Services

Often the level of product expertise required exceeds the one that a customer’s tech support can provide.

All the above companies provide Consulting services to integrate their

software into their customers’ businesses;

Product training.

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Conclusion

Commercial solutions provide rich and mature business functionality.

The companies are concerned with Scalability; Performance; Security.

All the solutions provide for Extensibility; Integration and interoperation; Open standard support.