ecommerce influence sample digital marketing & measurement model with analysis

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DESCRIPTION

Google's Digital Marketing Evangelist and the number one authority on analytics, Avinash Kaushik, once blatantly stated, "There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well-structured Digital Marketing & Measurement Model (DM3). Losers don't."This document is an example of what a great DM3 looks like and the actionable insights that can be found in the data that can have an impact on the bottom line.

TRANSCRIPT

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