Get  started  in  the  world  of  eCommerce:  eCommerce  for  Beginners

Mike DuncanSage Island CEO

www.SageIsland.com

www.sl ideshare .net /sageis land

Types  of  eCommerce  sites

• Business-­‐to-­‐Business  (B2B)  –  Manufacturers  selling  to  distributors  and  wholesales  selling  to  retailers.

•  Business-­‐to-­‐Consumer  (B2C)  –  Businesses  selling  to  general  public  through  catalogs  and  online  stores.

•  Consumer-­‐to-­‐Consumer  (C2C)  –  Classifieds,  auc@ons,  Craigslist,  eBay,  etc

•Peer  to  Peer  (P2P)  -­‐  file  sharing

•M-­‐Commerce  -­‐  Mobile  Commerce

Ques;ons

Inventory  Management  

•Credit  Card  Processor

•Shipping  Methods

•Order  Fulfillment  Process  /  Logis@cs

•Customer  Service

•Marke@ng  /  Branding

•Rent  vs.  Own

•Development  Resource

Product  Management

Product  inventory  

•Titles

•Images  /  Video

•Descrip@on

•Weight

•UPC  code

•Price

Getting Started

Lis;ngs  Sites  (P2P)

Lis@ng  individual  products  for  salePros• Network customer base• Very  easy  to  setup• Localized• Low  or  No  feesCons• Everyone  is  looking  for  a  deal• Scammers• No  branding• Cash  only  deals  or  delayed  payment

The Next Step:

Build your Brand

Network  eCommerceBuild template store-front on a network

Pros• Better branding, allows logo and limited customization

• Network customer base, which cuts down on marketing cost

Cons• Very limited customization• Store is on another domain• No control over functionality• High fees

Build your own Website

Hosted  eCommerceBuild a template store-front on your ownPros

• Branded domain name and website

• eCommerce solution handles transactions, credit card processing, etc.

• Customizable templates

• Easy to do it yourself, no computer guy!

• Little up-front cost

Cons

• Don’t own the cart

• Only modify it as much as allowed

• High monthly or yearly fees

• SEO - Hard to market

The age old question:

Rent vs. Own

Dedicated  eCommerce

Build it for yourselfPros

• The sky’s the limit

• Online Marketing with SEO

• Custom transactions, credit card processing, and anything else

• Completely customized functionality

• Adaptable as your needs change

• Owned and maintained by your company

Cons

• Owned and maintained by your company

• Requires hiring or outsourcing resources

• Expensive

Customer Service

www.sl ideshare .net /sageis land

Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash

Building Findable Websites – Aarron Walter

Mike DuncanSage Island CEO

www.SageIsland.com