ecommerce business model - online drugs store ( pharmacy)

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Ecommerce Business Model Online Drug Store www.dawabazaar.com

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Page 1: eCommerce Business Model - Online Drugs Store ( Pharmacy)

Ecommerce Business Model

Online Drug Store

www.dawabazaar.com

Page 2: eCommerce Business Model - Online Drugs Store ( Pharmacy)

s Why Pharma?

Indian pharmaceutical industry is on a strong growth path with the total value of Indian Pharma industry expected to reach almost $50 Billion by 2015-2016. 

A key issue faced by the industry is management of the supply chain. Supply chain in India is highly fragmented with more than 550,000 retail pharmacies in the country.

Page 3: eCommerce Business Model - Online Drugs Store ( Pharmacy)

Customer Value Proposition

10% flat discount on MRP

Delivery on time

Special Emergency Delivery

Find best doctors in city

Compare different drugs

Enables Suitable Drugs search

Bulk Selling to Dr.

Page 4: eCommerce Business Model - Online Drugs Store ( Pharmacy)

e

Target Markets

Nuclear Families

Working Professional

sTech Savvy

Mothers

Page 5: eCommerce Business Model - Online Drugs Store ( Pharmacy)

CONVENTIONAL

CHAIN

STRUCTURE

Value Chain Structures

Page 6: eCommerce Business Model - Online Drugs Store ( Pharmacy)

PROPOSED

CHAIN STRUCTURE

Value Chain Structures

Page 7: eCommerce Business Model - Online Drugs Store ( Pharmacy)

Margin Structure in DistributionMargins are represented as % on the MRP (Maximum Retail Price)

A sample cost structure is shown for a product with MRP of INR 100

s

Page 8: eCommerce Business Model - Online Drugs Store ( Pharmacy)

Proposed Margin Structure in Distributions

Page 9: eCommerce Business Model - Online Drugs Store ( Pharmacy)

Venture’s position in Value chains

Dawabazaar.com

Page 10: eCommerce Business Model - Online Drugs Store ( Pharmacy)

Venture’s Competitive Strategys

•Every Doctor will be a part of our family.

•Eliminating the need of MR(Medical Representative) by reaching doctors through E commerce.

•Combos of various medicines as per the course of treatment.

•Discounts offered on each drug.

• Periodic Talk shows by Best Doctors in India.

•Creating Knowledge pool for common people.

•Instant access through mobile Application.

•Patients Feedback/ on different drugs.

Page 11: eCommerce Business Model - Online Drugs Store ( Pharmacy)

We won’t let you die until we don’t have a drug to cure

We truly care for you..!!!