ecommerce bootcamp: outdoor retailer - summer 2014

Download Ecommerce Bootcamp: Outdoor Retailer - Summer 2014

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  1. 1. Confidential and Proprietary Information Ecommerce Boot Camp: Start Your Online Business in 60 Minutes
  2. 2. Confidential and Proprietary InformationConfidential and Proprietary Information 2 Your Host and Ecommerce Guru Matt Winn, Senior Marketing Communications Manager Continue the conversation @Volusion with #Sell4xMore
  3. 3. Confidential and Proprietary InformationConfidential and Proprietary Information Topics Well Cover Today 3 Why Your Business Should Sell Online and Getting Started Choosing an Ecommerce Solution 1 2 Creating an Experience with Website Design and Branding3 4 How to Accept Payments Online 5 The Importance of Online Marketing and Social Commerce Continue the conversation @Volusion with #Sell4xMore 6 Q&A
  4. 4. Confidential and Proprietary InformationConfidential and Proprietary Information 4 Why Ecommerce and Basic Training Continue the conversation @Volusion with #Sell4xMore
  5. 5. Confidential and Proprietary Information Basic Training 5 Why Should You Sell Online? Ecommerce is a rapidly growing industry More than 1 in 4 global consumers made their most recent purchase online (Marketingcharts.com ) Cheaper and less risky than a brick and mortar store You can manage your store from anywhere Online stores can reach customers 24/7 and worldwide Marketing and design costs are low compared to traditional advertising Continue the conversation @Volusion with #Sell4xMore
  6. 6. Confidential and Proprietary Information Basic Training 6 Getting Started in Ecommerce 1) Secure your inventory 2) Decide on a solution 3) Build your ecommerce site 4) Select a domain name 5) Pick a payment option 6) Protect your store Continue the conversation @Volusion with #Sell4xMore
  7. 7. Confidential and Proprietary Information Getting Started in Ecommerce 7 1) Secure Your Inventory Work with something youre passionate about Self-created or from a third party Drop shipping Warehouses Determine your pricing strategy 2) Decide on a solution Open Source built from scratch, total control Licensed some control, uploaded locally Hosted updates, security, hosting Continue the conversation @Volusion with #Sell4xMore
  8. 8. Confidential and Proprietary Information Getting Started in Ecommerce 8 3) Build your ecommerce site Create categories and upload products Move on to information pages to complete the site Consider design and branding every step of the way 4) Select a domain name Pick a name that is short and easy to remember Find a web address that is descriptive of your business Decide between .com, .net, or .biz Continue the conversation @Volusion with #Sell4xMore
  9. 9. Confidential and Proprietary Information Getting Started in Ecommerce 9 5) Determine how youll get paid Use PayPal at a minimum Decide on using a personal or business bank account Research and apply for credit card processing 6) Protect your store Purchase an SSL certificate Learn the signs of fraudulent orders Achieve PCI compliance or certification Continue the conversation @Volusion with #Sell4xMore
  10. 10. Confidential and Proprietary InformationConfidential and Proprietary Information 10 Creating an Experience with Design and Branding Exercise 1: Ecommerce Design & UX Q: Why is site design so important? A: CREDIBILITY 68%a of US online shoppers agree that they will distrust a site that has an unprofessional appearance 75%a of web users make judgments on the credibility of a company based on its site design
  11. 11. Confidential and Proprietary Information Make Your Homepage Count
  12. 12. Confidential and Proprietary Information Another navigation option Branded Easy to navigate Search Customer Service Good use of real estate Clear CTA
  13. 13. Confidential and Proprietary Information Sell with Your Product Pages
  14. 14. Confidential and Proprietary Information Customer reviews & Social sharing Breadcrumbs Beautiful product photography Pricing Info Options
  15. 15. Confidential and Proprietary Information 2014 Ecommerce Predictions 15 Multi-channel selling: What to do? Figure out what channels make the most sense to you. Marketplaces? Shopping engines? eBay? Look at the competition Delegate time accordingly Ensure brand consistency across all points Tone, design, word choice Try to establish brand loyalty, gather contact information Work toward personalization Exercise 2: Marketing your store Q: Why is marketing especially important for ecommerce? A: CLUTTER 130,859,083 2.4 Billion Registered domains in the US alone Internet users around the world
  16. 16. Confidential and Proprietary Information Different Types of Online Marketing 16 Its all about finding the right mix: Search Engine Optimization (SEO) Pay per click advertising (PPC) Social Media Marketing Email Marketing Continue the conversation @Volusion with #Sell4xMore
  17. 17. Confidential and Proprietary Information 2014 Ecommerce Predictions 17 Mobile commerce dominates the conversation Mobile has earned its seat at the table, now hogging the gravy Consumers have increased comfort in making purchases directly from smartphones and tablet devices Rising concerns in mobile security Mobile payments start to grow in options New device to impact the market? Q: Why is social commerce important? A: REACH Exercise 3: Expanding Through Social Commerce Q: Why is social commerce important? A: REACH 82%a of US Facebook users like one or more brands 75%a of social media users are receptive to receiving personalized advertisements on social media
  18. 18. Confidential and Proprietary Information Grow your social presence 18 Know why people follow your brand 1. To receive discounts and promotions 2. To show others they like your brand 3. To receive access to exclusive information 4. To get updates and news about the company Continue the conversation @Volusion with #Sell4xMore
  19. 19. Confidential and Proprietary Information Top 6 Pieces of Humble Advice 19 1. Be patient and work steadily 2. Dont overcommit yourself 3. Focus on one area at a time 4. Create smaller, actionable goals 5. Sales wont happen overnight 6. Focus on your product and your customers Continue the conversation @Volusion with #Sell4xMore
  20. 20. Confidential and Proprietary Information Ready to Get Started? 20 Were here to help! Sign up for your free, 14-day trial at volusion.com Continue the conversation @Volusion with #Sell4xMore
  21. 21. Confidential and Proprietary Information Want more? Of course you do! 21 facebook.com/volusion @volusion youtube.com/volusion onlinebusiness.volusion.com Continue the conversation @Volusion with #Sell4xMore
  22. 22. Confidential and Proprietary InformationConfidential and Proprietary Information 22 Questions? Continue the conversation @Volusion with #Sell4xMore
  23. 23. Confidential and Proprietary InformationConfidential and Proprietary Information 23