ecobrand case studies 28.4.16-low

Case Studies

Creativity and responsibility in a new economy

eco-brand.co.uk Positive Communication

All Foster products are designed and manufactured from scratch in

the UK. We continue to invest millions into our UK facilities, using

the latest technology to ensure we drive world class standards of

efficiency, quality and carbon reduction.

British design and manufacturing at its best

> Full manufacturing process completed in-house. We don’t import Foster products from other countries or do part assembly using imported components. We are a true British manufacturer

> Our components are locally sourced with 51% within 35 miles of our UK facility, keeping product miles low and offering cost savings to our customers

> We have a dedicated team of Foster trained specialists

on-hand to support our customer’s needs: from sale to aftercare

0843 216 [email protected] in Britain

Foster A5 Flyers.indd 5 15/04/2014 17:19

UK Price List 2014Effective From 31st December 2013

A Generation of Innovation

Gamko

UK Price List 2014

Buying a gamko product on 0% finance can cost no more than a cup of coffee a day

0843 216 8800

[email protected]

www.fosterrefrigerator.co.uk

0% Finance available on 12 months interest free credit

MG1/150RGList price £845SPECIAL OFFER PRICE £612

only £1.68 a day

MG1/250GList price £1,081SPECIAL OFFER PRICE £784

only £2.15 a day

MG1/315GList price £1,445SPECIAL OFFER PRICE £1,054

only £2.89 a day

MG/300RGList price £1,309SPECIAL OFFER PRICE £948

only £2.60 a day

MG/500GList price £1,734SPECIAL OFFER PRICE £1,256

only £3.45 a day

ST210List price £1,391SPECIAL OFFER PRICE £1,008

only £2.70 a day

Foster lead the industry in Environmental, Corporate and Social

Responsibility with successive independently accredited reports setting

our commitment to our customers, staff and our environment .

Working today, protecting tomorrow

0843 216 [email protected]

> First to be listed on the Energy Technology List (ETL) for the most energy efficient products in 2005

> First to be awarded the Carbon Trust standard for reducing our carbon footprint in 2009

> First to use environmentally friendly hydrocarbon refrigerant in 2005

> First to independently test and verify our product energy credentials

Made in Britain


Often imitated never equalledFoster is Europe’s leading manufacturer of professional refrigeration products, all designed and made in the UK. We are driven by our deep-rooted commitment to innovation, quality engineering, customer service and the desire to protect our environment.

> First to use environmentally friendly hydrocarbon refrigerants

> The only refrigeration manufacturer to be awarded the Carbon Trust Standard for our low carbon footprint

> First in the industry to achieve international business quality and environmental standard marques – ISO9001 & ISO14001

> First to choose to independently test and verify our product energy credentials



Thanks to our original approach to research, development and engineering, all Foster products and components demonstrate unparalleled performance in the most difficult environments – a true sign of the quality our customers have come to expect.

Unrivalled performance

> Computational fluid dynamics as used by the Formula 1 and aerospace industries to model air flow – ensuring even temperature control throughout the refrigerator even in the hottest kitchens

> The G2: independently proven to be the most energy efficient refrigeration product available today - £65.30 a year to run. Innovations include a revolutionary thermal break and hot gas door frame heater



ARE YOU READY? 100 HUNGRY MOUTHS= 1 FOSTER FRIDGE

School Food Plan

From September 2014, every infant schoolchild will be offered a free school lunch. This means more food preparation and naturally more storage capacity and Foster Refrigerator is your solution.

Foster Refrigerator has been an approved supplier of the public sector for more than 30 years.Foster and its team of experts will help you deliver on the school food plan, in total piece of mind, with a broad range of products available to you on the CCS contract.

Contact us today and quote “School Food Plan”

0843 216 8867

[email protected]

www.fosterrefrigerator.co.uk/schools

Foster is a division of ITW

CrownCommercialServiceSupplier

FR_Schools Food Plan-selected 1.indd 1 27/02/2014 10:54

Foster 2014 marketing campaign

Foster Refrigeration has in the past only focused on its products but had begun to realise that they were a refrigeration solutions business.

We delivered a business audit which revealed activity and processes throughout the business that would have a positive impact on business growth and sales.

‘Original thinking’ became the theme that all subsequent marketing activity followed allowing Foster to promote all aspects of their business.

Hotelympia 2014

Original Thinking was launched at Hotelympia, positioning Foster as a business which sets the standard for the commercial refrigeration industry.

Hosted by Pauline Quirke at Her Majesty’s Theatre, Haymarket, London

A PQA TRUST PRODUCTION IN ASSOCIATION WITH THE PAULINE QUIRKE ACADEMY OF PERFORMING ARTS

You can star in a West End show just like this! For more info please visit us at www.pqacademy.com or call 084567 32022 for a chat.

PQA Website 2013 Screen Visuals V1 - Tablet Landing Page

WELCOME FROM PAULINEI’M REALLY EXCITED AND PROUD THAT WE’RE RETURNING TO LONDON’S WEST END WITH OUR FOURTH SEASON OF SHOWS AT HER MAJESTY’S THEATRE.Fright Night! Has taken many months of planning and rehearsing from everyone and the determination

and dedication of our students at PQA never ceases to amaze me. Your children have been fortunate to

work with our brilliant Principals and teachers and tonight all their hard work will pay off when they get to

perform on this world-famous stage in the heart of London’s Theatreland.

At PQA we try to give all those (that want to) the same chance, so if

lines are fluffed when nerves kick in, or it’s the most professional

performance of all time, please remember – we’re all human!

Our team work hard to bring new experiences to your

children and offer them exciting opportunities – and with

our Film festival happening again later this year, the

continued success of our Quirky Kidz Agency and the

free Trinity exams we’re now offering very student, the

new adventures just never stop!

I hope you have a wonderful time this evening – enjoying

and celebrating the talent and hard work of your

children and their friends in this exciting new show!

LAUGH, SING AND APPLAUD LIKE YOUR LIFE DEPENDS ON IT!

Zoinks!When their car breaks down on the outskirts of an apparently pleasant village, our gang quickly

discover all is not as it seems! Terrifying ghosts, dastardly villains and wild monsters combine with

seemingly innocuous locals and the mysterious boss of ‘Mega Supermarket Corporation’ in a crazy tale

of teenage love, vampires with high expectations and 80’s power ballads!

4 5

or our fourth season in the West end we decided to raise the bar and do something that presented an extra challenge for the students and would give them the experience of being part of a unified

show, rather than a ‘compilation piece’ around a set theme. So, in a first for PQA in the West End, Fright Night is a single narrative with each Academy telling part of the story.

Taking ideas from some of our students as a starting point, PQA’s Creative Directors (Sarah Counsell and Simon James Green), devised a single story

based around a group of kids who try to solve a spooky mystery when their car breaks down near a deserted village. Paying a loving homage to the Hanna-Barbera creation Scooby Doo, Fright Night is a humorous tale of teenage love, vampires with high expectations and 80’s power ballads.

The script presented a number of logistical challenges – it needed to be a story that an audience could follow, but that could be split into equal parts for either three or four Academies to tell, depending on which day it was performed. It also needed enough speaking parts for a large number of children, as well as enough songs of differing styles, from

classic musical theatre to pop that suited all age groups.

With a rough draft in place the next challenge was creating designs for characters that would run through the whole piece. The thread that holds the whole narrative together is that the same characters appear throughout the show – only they are played by different students in each section. With the possibility that a character might be played by a ten year old boy in one part and then by a fifteen year old girl in the next, it was essential to have instantly and easily recognisable costume designs for each character so the audience wouldn’t be confused. Based on Simon

and Sarah’s detailed character design notes, PQA’s graphic designer Paul Roberts created a series of iconic designs that each Academy was charged with re-creating as faithfully as possible.

Academies were given complete freedom to cast the show as they liked with a mixture of parts with spoken lines, vocal solos and duets and featured dance parts, designed to enable every student to have a ‘moment’ in the show – with plenty of group ‘moments’ for those that were perhaps a little nervous of doing something on their own. Academies had the responsibility for staging, choreographing and directing their allocated sections of the show

in whatever way they saw fit. For that reason, whilst every show in this season is the same story, each will be very different depending on the choices each Academy has made.

Fright Night has been an amazing experience and for the head office creative team, Principals, teachers and brilliant students it really has been a team effort from inception right through to the show you’re about to see tonight.

Fright Night – a

humorous tale of

teenage love, vampires

with high expectations

and 80’s power

ballads that pays a

loving homage to

the Hanna-Barbera

creation Scooby Doo.

PQA Website 2013 Screen Visuals V1 - Tablet Drill Page ‘What’

The Pauline Quirke Academy of Performing Arts approached us in 2007 as a fledgeling company with a need for an identity and online presence with a view to testing the market for a new style of national weekend drama schools for ages 6 to 18 years.

Since 2007 the Academy has gone from 3 Academies to over 60 and is well on its way to achieving a brand goal of 100 Academies

The Brand identity has evolved along with the performing arts experience. PQA are now one of the major players in the children’s performing arts arena with a sister company Quirky Kidz which feeds young talent to the TV, film and media markets.

The web site boasts one of the highest conversion rates we have recorded.

Samples show new and ongoing projects including a responsive mobile web site. Costume design and illustration for the flagship West-End show produced annually and design work for an iphone app for Students.

Ecobrand produces many hundreds of press and digital ads, leaflets, posters and other support material on an ongoing basis.

Active thermal mass

Natural ventilation

Solar electricity

Stored

A near autonomous supermarket operating free of fossil fuels.Designed for replication at any scale to be naturally heated, naturally ventilated, generating clean energy, harvesting water and managing its own waste.

A model for low carbon retail

a lighter touch on the planet

Environmentally responsible retail

Home

Greening The BoxTM

Adapting Existing Buildings For A Fossil Fuel Free Future.

Earth-Sheltered Buildings A Compendium Of UK Earth-Sheltered Buildings

A vision for the futureLincolnshire County Council has always had a positive and responsible attitude to economic development and regeneration within its boundaries.

The Council seeks to develop solutions that allow

for business creation, expansion and innovation to

encourage sustainable business growth and also wanted

to ensure the future viability of its small businesses and

where possible protect them from uncertain costs such

as future energy bills, while ensuring a low impact on the

local and national environment.

A growing body of scientific evidence shows that a large

percentage of the UK’s carbon dioxide emissions – a

major cause of climate change – come from the energy

we use to heat, light and run our homes and businesses.

It’ is therefore vital to ensure that new buildings are built

in ways that minimise the use of energy and reduce

these harmful emissions.

When the Enterprise and Regeneration teams within

LCC were introduced to Canebuzo they immediately

recognised an outstanding regeneration project to invest

in and create new business opportunities.

Canebuzo fits in perfectly with initiatives such as The

Green Deal, the Code for Sustainable Homes and

SUSTAIN a programme of activities, which aims to help

Lincolnshire’s business to become more competitive and

at the same time reduce their carbon footprints to help

safeguard the environment.

A graphic representation of

one of the business units

The Canebuzo site in late 2013

LCC has clearly demonstrated their commitment in supporting

the maintenance and generation of local jobs and businesses,

taking a serious and responsible attitude to the environment.

This project really is leading the way at a national level, showing people around the country just what this new technology can achieve.Councillor Colin Davie, Executive Member for Economic Development

fossil fuel free

SEArch were looking to take their business to a new level as a way of creating better visibility and generating financial interest for growth.

We developed the brand identity and then rolled out a new website and supporting literature.

SEArch has enjoyed a new lease of life with growing interest in their work from organisations such as DOW and Lafarge.

CANEBUZO (carbon neutral business zone)

While this project was developed by SEArch it

was Lincolnshire County Council who

provided us with the commission to brand

and market the most energy efficient

commercial premises in the UK

Leading Tin Producing Companies Production 2011

10 11

International Tin ProducersThe leading tin companies and countries

World Tin Supply Major Producers 2011

China and Indonesia have long histories as major tin producers, but despite substantial reserves it may not be possible for them to sustain output at recent rates. This means that additional supplies to meet future growth in demand will come from other parts of the world. The very large shares of world production those two countries now account for have only been achieved since the 1990s.

Up to the mid-1980s Malaysia, Bolivia and (to a lesser extent) Thailand were also major producers. For example, the cumulative production from Malaysia since 1950, at over 2.45 million tonnes, is only slightly less than that of China (2.7 Mt) and Indonesia (2.6 Mt).

The other million tonne plus producer has been Bolivia, with 1.38 Mt since 1950. Bolivia remains a significant producer today, but in Malaysia and Thailand tin mining is

now subservient to the needs of the manufacturing and leisure sectors. The two other countries that have figured at times as leading producers have been Brazil and

Peru. Brazil briefly became the world’s largest producer in the late 1980s, while Peru became a significant supplier in the 1990s.

In recent years artisanal and small-scale mining has accounted for as much as 60% of world production, although this share has now dropped to a little below 40%. The main centres of artisanal mining have been Indonesia, China, Bolivia and Central Africa. However depletion of ore deposits, especially onshore, is expected to result in a continuing decline in Indonesian production, while Central African tin, principally from DR Congo, has been experiencing political controls on the trade in “conflict minerals”.

70%of global mine outputin recent years

Indonesia

Currently 98% of global mine production occurs in developing countries, providing livelihoods, export earnings and opportunities for future infrastructural and other forms of development.

Recycled tin on the rise

There has been a strong growth in secondary tin in the last few years. It is estimated that production of secondary refined tin amounted to about 60,000 tonnes last year.

Secondary tin metal production has exceeded 50,000 tonnes in each of the last five years, and has been equivalent to around 16 - 17% of total refined metal production. Taking into account the use of recycled tin alloys, notably in solders, bronzes and lead alloys, secondary materials now account for over 30% of total tin use.

China

Top Tin Producers

Indonesia

Major tin mine projects

Bolivia

Democratic Republic of the Congo

Brazil

Russia

China

Australia

ITRI Tin SupplyChain Initiative

iTSCi is a traceability and due diligence

system

Santa MariaOropesa

Achmmach

Abu Dabbab

Gottesberg Geyer Cinovec

Syrymbet

Kuala Langat

Mt Garnet

Heemskirk

Rentails Mt Lindsay

MSC Group

PT Timah

Yunnan Tinhas been the largest producerfor the last seven years

Peru

San Rafael Tailings

Minsurthe only major producer fully integrated upstream into mining

Leading Tin Mining Countries 2011

Gejiu Zi-Li Metallo Chimique EM Vinto Yunnan Chengfeng Guangxi China Tin Thaisarco Minsur PT Timah MSC Group Yunnan Tin

Nigeria

Rwanda

Burundi

Refined Tin Production

Tin Mine Output

(x 1,000 tonnes)

29

30

19

38 8

47

24

56

2411

16

1510

11

109

Indonesia - 104,800 tonnes

China - 101,900 tonnes

Peru – 29,022 tonnes

Bolivia – 20,373 tonnes

Brazil – 8,800 tonnes

Australia – 5,134 tonnes

DR Congo – 5,000 tonnes

Malaysia

Recycled Tin Production 2011

China Belgium Other Japan 45,000 tonnes 10,000 tonnes 5,000 tonnes 1,000 tonnes

Contributing to Global Sustainable Development

50%Top Four

Companies

75%Top TenCompanies

Vietnam Myanmar

Tin beyond the recession

Tin Annual Review 2009

Tin and zinc work well together to heal wounds and kill bacteria. A new range of animal healthcare products is being launched in the US, including pet and agricultural treatments. The biggest new use may be in footbaths for treating hoof infections in dairy cattle.

Animal healthcare

Exploring the use of TinTin can save up to 10% of fuel consumption in vehicles, ships and generators. Invented in Russia in World War II, fuel catalysts are just a simple tin alloy put inside a fuel tank or fuel line. Research is underway around the world to fi nd out how this remarkable product actually works.

Fuel catalysts

Exploring the use of Tin

Tin for Tomorrow


4 5

A Brief History of TinFrom the bronze age to thedigital age

The Latin name for Tin is Stannum, from which its chemical symbol Sn is derived. The English name, tin, finds its origin from a Germanic root.

Tin has been in use since ancient times and it has played an important role in the history of the human race. Around 5,000 years ago, humans first began mining and incorporating tin with copper to create bronze thus marking the beginning of the Bronze Age. Tin was used in bronze implements because it provides an important hardening effect in copper. The importance of tin grew rapidly when the ancients understood its potential for making everything from tools, to weapons, and even jewellery. Tin artefacts have been found in an Egyptian tomb of the eighteenth dynasty which dates around to 1580-1350 BC and it was traded around the Mediterranean by the Phoenicians who obtained it from Spain, Brittany and Cornwall.

With the development of solder, pewter and tin plating, tin became more and more in demand for thousands of essential and innovative uses right through to the modern age. In the 19th century, Cornwall in the UK was the major producer of the metal, but then deposits were found in Australia, Bolivia and East Asia. Today China and Indonesia are the leading producing countries, followed in importance by Peru.

From solder to tinplate, pewter to electroplating, tin has become an indispensable ingredient in modern life. Nowadays, tin is a very important element in the world economy and contributes to an ever increasing number of products and processes.

Around 3000BC humans first began mining and incorporating tin with copper to enable the

Bronze Age

2200BC - 1500BC Bronze tools and weapons such as axes, daggers, spearheads

and halberds produced

2500BC Tin trade routes and

merchants established

1580-1350 BC Tin artefacts found in an

Egyptian tomb of the eighteenth dynasty

1800AD Cornwall is a major producer of Tin

1400AD The Worshipful Company of Pewterers controlled pewter

constituents in England

1953AD Pilkington Brothers developed the first successful commercial

application for forming a continuous ribbon of glass using a

molten tin bath

2000AD onwards Continued development of PVC

Stabilisers, Catalysts, Fire Retardants and Biological applications

1805AD Modern

electrochemistry was invented by Italian chemist

Luigi V. Brugnatelli

1810 - 1813AD Peter Durand pioneered food

preservation with his patenting of the tin can followed by the

opening of the first commercial canning factory

4500BC - 400AD Romans soldered over

400km long water pipes

1921AD First electric and mass produced

soldering iron for industry

2006 AD Lead Free Solder

Solders

T in plate

Chemicals

Al loys and coat ings

Tin is like a spice that many modern products cannot do without


6 7

Uses of Tin TodayGrowing demand in asustainable economy

Tin is increasingly being used as a sustainable alternative to other materials and for innovative technologies.

Tin is a vital ingredient in the production of a wide range of products, including computers and other consumer electronics, packaging and construction products, and cars and other forms of transport. Solders are mainly used in the production of all modern electronics, as well as traditional industrial applications such as joining copper in plumbing. Tinplate (steel with a thin tin coating) is used in packaging for food, beverages and other items. The most important tin chemicals are used in the production of PVC for construction products, such as doors and windows, and packaging. Smaller applications include bronze sheet and strip, useful as components across all product sectors, float glass production and pewter ware.

The most important alloy compositions of tin are those required to support the ever growing electronics sector, providing a wide range of highly specialised solders of higher or lower melting temperature, and physical properties that allow all new product designs to be manufactured successfully.

Tin solders are essential to, and contained in, every single electronic item produced today. Other alloys of tin include bronze and brass, bearing metals, pewter and even superconductors, which might be found as components in a multitude of consumer and industrial products.

Tin coatings on food cans provide the essential corrosion protection and other benefits that allow this important method of food preservation to remain successful and favoured even in today’s world of modern packaging.

Tin chemicals are also used in a huge number of everyday applications. The biggest use is of organic tin chemicals in PVC products, to stop them degrading in heat and sunlight. The most important applications for inorganic tin chemicals are as catalysts for a wide range of industrial processes, glass coatings, electroplating baths, fire retardants, and in the ceramics and cement industries.

Energy conservation has become a major technological driver and significant growth is expected in the use of tin catalysts for production of polyurethane foam thermal insulation and in tin oxide coatings for low emissivity ‘e-glass’, widely used in modern ‘green’ buildings. Tin is also essential for the process of making float glass, in which molten glass is floated on the surface of molten tin, thereby creating a sheet of uniform thickness and with a very flat surface.

With so many aspects to tin use, modern life would be impossible without this versatile metal

Seat CushionsTin catalyst

PlasticsPVC stabilisers

WiringTinned copper

GlassConductive tin coatings

ElectronicsSolders Fuses Contacts

BatteryTin alloy addition

RadiatorBrass alloys Solder

BearingsTin alloy addition Coatings

Fuel TankTin-zinc coating

Brake PadsTin additives

SealantsTin catalyst

Food Can Tin Coating

3.2g tin

Mobile PhoneSolder

0.7g tin

Toothpaste0.3g tin

Lithium IonBatteries

Lead Free Solder

Fuel Catalysts Animal Health Care

Solar Panels

Packaging Transport Construction Industrial Equipment Other

Tin - New marketsTin – established markets

Tin found in cars

World refined tin use by industry sector, 2010 tonnages

Consumer Durables

115,100177,100 67,000

49,400

28,30025,000


The International Tin Research Institute

ITRI has always been at the forefront of supporting the global tin industry and needs to reflect the changing attitudes regarding CSR and environmental sustainability.

It is because ITRI had such an impressive history with the industry that it can inform a sustainable future for tin.

We provided ITRI with a comprehensive CSR and sustainability report and supporting collateral to engage investment markets and other audiences that tin is a sustainable and invaluable resource.

InternationalTin Conference2012 23 – 26 April 2012

Cape Town, South Africa

Confirmed Event Sponsors

INTERNATIONALTIN CONFERENCE2012 23rd – 26th APRIL 2012

CAPE TOWN, SOUTH AFRICA

www.itri.co.uk

BRINGING THE BRAND UP TO DATE

The first application of the new

brand was the launch of the new

Xs range of scales.

This launch included the creation

of marketing literature, exhibition

graphics and photography

Avery Berkel have been at the heart of weighing since 1731 and

continue to be the world leaders in retail scales. Ecobrand

worked with their marketing team to develop their positioning,

vision, values and create improved consumer engagement.

Once we had identified USP’s and differentiation we focused on

the evolution of the brand and brand guidelines.

Xs for Confectioners Measuring sweet temptations

Versatile and Intelligent Delicate chocolate truffles and sugar slices deserve the same care and accuracy at point of sale as they do in baking. From praline to bonbons, confectioners need to know their sweet creations are sold at the correct price.

Xs from Avery Berkel is a stylish and intelligent smart scale, designed to make weighing, labelling and counter-service easier and more efficient for confectioners.

Xs completes a wealth of business management tasks, helping keep track of pricing, stock and sales information at the touch of a button.

Its MXBusiness software helps manage your produce with traceability solutions to make sure you are always fully compliant with changing allergen and food standards legislation.

Xs is easy to clean, with a stainless steel weighing plate expertly designed to offer the best solution in cool or warm temperatures, making sure your crafted sweets are hygienically weighed.

Avery Berkel Xs: one scale, many solutions

Trusted and Accurate

Xs for Farm shops and Delis The perfect partner for field to fork produce

Versatile and Intelligent Farm shops provide an alternative to supermarket shopping, offering customers locally sourced ingredients and foods handpicked for quality and taste.

The stylish and compact Xs smart scale ensures a quality customer experience, providing great weigh and pre-pack solutions for any farm shop or deli, with Avery Berkel reliability you can trust.

Xs features flexible weighing options, so it can accurately weigh the smallest pea or the largest pumpkin and everything in between, from 2g to 25kg.

Pre-pack labelling is not a problem for Xs, with its fast processor making sure your labels are accurately printed to a design you choose. Ensuring all necessary information is displayed to keep at a minimum.



By working with Avery Berkel we helped develop their vision, value and positioning statements, which in turn helped define their marketing strategy and focus on the audience segments

Xs for Fishmongers The new line of smart scales

Versatile and Intelligent Fishmongers rely on their expertise to sell fresh fish. Customers choose to buy local for the wealth of quality fish on offer, and the knowledge and skill of your staff.

Xs is a versatile and intelligent scale, designed to help fishmongers accurately and swiftly weigh and prepare the day’s catch, getting the information right, so you can concentrate on your customers.

Xs is a one-stop-solution, making pre-packing, counter-service and business management easier and more efficient, with supremely simple back office functions, helping keep track of pricing stock and sales information, at the touch of a button.

Xs is easy to clean, with a stainless steel weighing plate expertly designed to offer the best solution in the hygienic environment required by fishmongers.

Xs can weigh from 2kg to 25kg – the only scale you need for all your fresh fish and seafood.

MXBusiness software offers traceability solutions to make sure you are always fully compliant with changing allergen and food standards legislation.



Xs for Grocers Fresh weighing solutions, essential for your business growthVersatile and Intelligent From market stalls to speciality shops, Xs has the weigh and label capabilities to push your business forward, keeping customer service first.

Able to label pre-pack carrots, or weigh fresh apples, Xs is the perfect weighing and labelling partner you need.

With integral cash drawers and software control systems, Xs provides you with stock information in one simple to use scale.

Xs weighs everything a grocer needs from 2kg to 25kg – the only scale you need for all your fresh produce. It is easy to clean, with a stainless steel weighing plate expertly designed and assembled in the UK to offer the best solution in supremely hygienic environments.

MXBusiness software helps manage your produce with traceability solutions to make sure you are always fully compliant with changing allergen and food standards legislation.



Xs for Retailers Smart weighing solutions

Versatile and Intelligent Xs is perfect for any retail operation where food goods are sold by weight, either self-service or face to face sales.

With its fast processor and durable design, the Avery Berkel Xs smart scale can decrease the time it takes to serve customers within your store, reducing queues and providing you with accurate sales data, in one robust unit.

MXBusiness software helps manage your produce with traceability solutions to make sure you are always fully compliant with changing allergen and food standards legislation.

Xs is easy to clean, with a stainless steel weighing plate expertly designed to offer accurate weighing from 2kg to 25kg – the only scale you need for all your fresh produce.



Gamko are the global leaders in the manufacture of professional drinks coolers for

the bar, leisure and catering industries. Founded in 1958 by pioneering Dutch

engineer, Mr. van Gameren, the Gamko family of experts has grown to become

market leaders whose products are used throughout the world.

Ecobrand have evolved their brand presence especially in the UK markets and has

worked with Gamko to develop their brand language, values and visible presence.

By working with Avery Berkel we helped develop their vision, value and positioning statements, which in turn helped define their marketing strategy and focus on the audience segments

The experts in drinks coolingGamko

Enhanced bottle capacity, Superb energy efficiency 2,3,4 door bottle coolers – solid and glass doors, solid drawers available

NEW ECO-Line E3

* Gamko E3 guarantees a 60% reduction/annum in energy usage compared with Gamko ECO model** Based on 15p per kW, and a cost of £3 per bottle of beer.*** Terms and Conditions apply.

5 reasons why you should choose Gamko E3: 1 Largest bottle capacity on the market for back bar solutions2 Saves you 60% energy/year*3 This equates to £200/year = 70 bottles of beer!**4 Over 10 years, the money you save in energy could pay for your next Gamko drinks cooler5 0% Finance available***

Contact us today0843 [email protected] www.gamko.com

The experts in professional drinks cooling

Gamko

For more information please contact: Rupert Broadfoot, Gamko UK

M: +44 (0)7500 [email protected] www.gamko.com

Product: Available options - Single, double or triple door unitsGlass or solid door finishHinged or sliding doorsStainless steel or anthracite finishDrawer and wine storage options

Support: 3 year parts & 2 years labour warranty on all Gamko products

Finance: Find out how to claim money back* from you initial purchase price

*This figure is typically between 8-9% and is in accordance with the government’s Enhanced CapitalAllowance scheme

0% Interest Free Credit available on all Gamko products

GK_Sales Sheet A5 2.indd 1 19/03/2015 12:35

With 0% finance the MG/300RGCS costs less than a bottle of mineral water a day

MG/300RGCSList price£1,454SPECIAL OFFER PRICE

£1,053

The experts in drinks cooling

only £2.88 a day

0% Finance available on 12 months interest free credit. Subject to credit. Terms and conditions apply.

MG1/150RGList price £845

SPECIAL OFFER PRICE £612only £1.68 a day

MG1/315GList price £1,455

SPECIAL OFFER PRICE £1,054only £2.89 a day

MG/500G List price £1,734

SPECIAL OFFER PRICE £1,256only £3.45 a day

Contact us today

Gamko

MG1/250GList price £1,081

SPECIAL OFFER PRICE £784only £2.15 a day

MJS Catering & Refrigeration Equipment10B Mercia RoadGloucesterGL1 2SQTel: :01452 501 9630Email: [email protected]

GK-Gamko0%-finance-MJS-AW.indd 1 23/10/2014 17:38

A refreshed image to reflect our heritage and inform our future

Brand Guidelines

The experts in professional drinks cooling

Brand Guidelines Version 1 - August 2014

Logo Variants - 2D

2D Logo Variants 3:4

This is the 2D Gamko logo. This should only be used in situations where the 3D master logo cannot be used. For example when using spot colours, vinyl cut outs, stitched badges etc.

When selecting an artwork logo file always ensure the correct version is used.

PLEASE NOTE;The position of the G graphic in the strapline version of the logo is fractionally different from the non strapline version

DISC FILE NAME AND USAGE

GK_Logo_CMYK.eps Logo for use in 4 colour printGK_Logo_RGB.eps Logo for web and screen useGK_Logo_Spot Colour.eps Logo for use in print with special colours

Full colour logo for white and light backgrounds

The logo consists of:2. Logotype.3. The G Graphic

Full colour logo for white and light backgrounds

The logo consists of:1. Logotype2. Strapline3. G Graphic

DISC FILE NAME AND USAGE

GK_Logo-Strap_CMYK.eps Logo for use in 4 colour printGK_Logo-Strap_RGB.eps Logo for web and screen useGK_Logo-Strap_Spot Colour.eps Logo for use in print with special colours

Brand Guidelines Version 1 - August 2014

Primary colour palette

Primary Colour Palette 4:1

Gamko OrangeC0 M64 Y100 K0R211 G118 B29PANTONE

Gamko Orange TintC0 M39 Y50 K0R178 G178 B178PANTONE

Gamko Blue to Blue TintAngle: -50

Gamko Dark Grey to Dark Grey TintAngle: -50

Gamko Orange to Orange TintAngle: -50

Gamko BlueC79 M90 Y0 K0R80 G57 B135PANTONE

Gamko Blue TintC47 M50 Y0 K0R152 G135 B191PANTONE

Gamko Light GreyC0 M0 Y0 K40R178 G178 B178PANTONE

Gamko Light Grey TintC0 M0 Y0 K20R218 G218 B218PANTONE

Gamko Dark GreyC0 M0 Y0 K85R74 G74 B73PANTONE

Gamko Dark Grey TintC0 M0 Y0 K60R178 G178 B178PANTONE

The primary Gamko colours provide the core hues of our identity.

They should be the dominant palette used in our promotional material.

Ecobrand delivered a Vision

document to establish vision,

value and positioning and

updated the brand guidelines.

Ecobrand also provided a

selection of new photography

to help establish an enhanced

look and feel for their literature.

Innovative and flexible professional drinks cooling solutions for Breweries

Gamko create unique, high end, aesthetically appealing drinks cooling equipment for frontand back bar areas to stylishly fit in with your customer’s unique bar environment.

Flexbar, the perfect partner for a Barista coffee station.

Flexbar is a modular bar system which has the option of different temperature zones – ideal tocontain what you need with a Barista coffee station.

Brand Blueprint

Slough Borough Council had an ambitious and innovative plan for creating a more open, accessible and community centred approach to their services.

A wide range of naming options were generated from which My Council was selected to best articulate the friendly, personal approach. The identity is simple and iconic with overlapping people representing sharing and togetherness.

The next task was to deliver clear channels of contact and develop a range of icons identifying actions and attitudes.

A STRATEGY FOR SUCCESS

PREVIOUS LIFEVENTURE PACKAGING PASSPORT INSPIRED STAMPS WERE DESIGNED TO THEME

AND DIFFERENTIATE PRODUCT CATEGORIES IN STORE

We have worked with LifeMarque for over

ten years. We designed the initial LifeVenture

packaging and have worked with the marketing

department on a wide range of projects, such as

point of sale, packaging and branding.

CURRENT LIFEVENTURE PACKAGING

OUTCOMES68 different sizes and shapes of pack across 280

products featuring twenty different hanging mechanisms

were rationalised to just three main types. This reduced

costs enormously and greatly strengthened brand

image and positioning.

“Defining the brand hierarchy made immediate sense

with our customers and retail partners. Plus the new

packaging treatments have re-affirmed our position as

leaders in this market.”

Giles Cundell, Marketing Manager LifeVenture

LOOKING FOR FRESH INSPIRATIONDaler-Rowney is the UK’s leading producer of artists’ materials including

paints, papers, brushes, canvases and more. The company saw its

approaching 225th anniversary as an opportunity to breath new life into

the brand and try to redress competitive pressures and revive sales in this

sector. The logo was to remain but all other aspects of the brand needed

to be re-launched both internally and externally on a global scale.

BRAND AUDIT The first step was to carry out a Brand Audit. As part of this process, we

visited retailers and spoke to staff, distributors, students and professional

artists. This exercise highlighted that although there was a lot of respect

for the brand there was confusion over the current and future direction

of the business.

By developing clear massaging and updating the literature and online

presence Daler-Rowney had the tools to re-engage their channels to

market and the end users.

An internal exercise united staff by collaborating on a giant art

installation which ran along side an international art competition.

Clients Dow Lafarge Search Architects Acanthus Architects Built Environment Awards Kier National Self Build and Renovation Centre IDP Architects

PQA Foster Refrigerator Gamko Avery Berkel JATO International Tin Research Institute

Enviropharm GSK Ravenscourt Park Hospital Inchcape Daler Rowney Kensington South Bucks District Council Lincolnshire County Council Luton County Council Slough Borough Council Hillingdon County Council Royal Windsor and Maidenhead Council

Awards and Visibility

Ecobrand has developed a number of enduring partnerships with organisations which can help recognise and reward positive activities.

Ecobrand is a strategic partner with The Green Organisation to promote environmental best practice. Ecobrand co-runs the Green Apple Awards for the Built Environment

We also run the CSR Excellence Awards sponsored by Partners in Protecting the Planet.

Ecobrand has also partnered with Dods the only political communications organisation able to offer a distinguished blend of products, from media titles such as The House Magazine and the Parliament Magazine to online news and communication services such as www.ePolitix.com, and intelligence services such as political monitoring and Dods People.

07831 857332

[email protected]

www.eco-brand.co.uk

Contact Ecobrand today

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