ECOFASHIONWEEKA/W 2011–2012

February 22nd-25th

SUMMARY

EFW Summary 01

“…in Vancouver, eco-fashion was the prime focus between 22 and 25 February, as designers such as Jeff Garner and Jason Matlo unveiled their A/W collections, while adhering to detailed guidelines to stay true to what the event repre-sented. The result being proof that you really can combine style with sustainability. Presented by Aveda, the four-day event allowed designers to showcase their collections, each with a different inspiration behind them, each on a mission to drive environmentally friendly fashion to the fore.”

— sublime magazine (uk) (Safeera Sarjoo) 

The Canadian capital of conscious living is undoubtedly Vancouver, BC, and with this successful second edition of Eco Fashion Week , the city has established itself as an inter-national hub for sustainable style. From India to London and all the way to Vancouver, Eco Fashion Week (EFW) gathered the best the world has to offer by showcasing international and national fashion talent who embrace sustainability and responsibility.

Press CoverageEFW was covered throughout Canada, the United States, Australia, the United Kingdom, Brazil and Italy and was featured in the Globe and Mail, Sublime Magazine, Vancouver Sun, Lou Lou Magazine, Flare Magazine, Breakfast Television, Urban Rush, Fashion Magazine and Granville Online.

eCo FasHIoN WeeK  a/W 2011 – 2012  SUMMARY

“Vancouver is a hotbed of designers who exemplify best practices in sustainable fashion, from the fabrics and dyes they choose to their production methods. Nicole Bridger, Adhesif, Kim Cathers, Lav & Kush and Red Jade are among those leading the eco-chic pack. In their small ways they have done much to break the stereotype because they produce clothing that fashionistas want to wear. They will all show at Eco Fashion Week, as will L.A.-based Prophetik, Portland-based Filly and Seattle's Jesica Milton.”

— vancouver sun (Karen Gram)

“I made my way down to the Salt Building for a sneak peak and in turn ended up in the pit gunning some photos. The event was packed and the turn out for Sitka and WeSC had most on their toes to steal a glimpse of these brands offerings.”

— color magazine (Landon Stirling) 

Additional PDF of press coverage available upon request

February 22nd – 25th was Eco Fashion Week’s

second edition showcasing Autumn/Winter 2011 Collections

EFW Summary 02

aveDa PreseNtINg sPoNsorWe were honoured to have Aveda has our presenting sponsor for a second season! As an amazing environmental leader, AVEDA has put its glamor-ous green touch on EFW runways to illustrate responsible beauty practices through hair & makeup creation. It was a natural fit for AVEDA to showcase its international acclaimed line of plant-based hair, skin, body, makeup and lifestyle products at EFW.

AVEDA Canada President, Ray Civello states: “We’re thrilled to partner with Eco Fashion Week and inspire awareness around sustainable style. Aveda has worked with designers at New York Fashion Week since 2008 to reduce the environmental impact of their shows and it’s a natural step to support and promote eco-friendly fashion through Eco Fashion Week. Especially exciting is that this event takes place in Vancouver, home to our new flagship Aveda Institute Vancouver. Vancouver is an exhilarating place to be right now in terms eco beauty, fashion, and design! At Aveda, we are constantly striving to set an example for environmental leadership and responsibility. We keep asking, “Can we do this better and how? It’s integral to our mission and we truly believe that Beauty is as Beauty Does.”

PlastIC Bottle Free eveNt“Worldwide, over 60 billion tons of plastic waste is produced every year. Plastic is particularly damaging because it is not biodegradable and plastic particles eventually become part of the food chain — as they have for example in our oceans: In some parts of the sea there is five times more plastic than plankton.”

Eco Fashion Week hosted a “plastic bottle free” event, in partnership with SIGG Canada. Registered guests received the official, limited edition EFW SIGG bottle co-designed by Super Model and Goodwill Environmental Ambassador, Gisele Bündchen. SIGG’s mission is to continue to improve the world’s carbon footprint through their 100% recyclable water bottles.

www.sigg.com

leeD PlatINum CertIFICatIoN veNueThe Salt Building is a significant historic landmark in the Southeast False Creek Neighborhood. Located on the NW corner of First Avenue and Manitoba Street, the Salt Building, was built circa 1930 to refine raw salt and then con-verted in the 1980s to a paper recycling plant. The Salt Building, now owned by the City of Vancouver, marks the original shoreline of False Creek and is built on exposed timber piles.

http://vancouver.ca/olympicvillage/saltbuilding.htm

olympic village :  The Olympic Village in Vancouver's Southeast False Creek was awarded LEED Platinum certification by the U.S. Green Building Council (USGBC), certifying it as the greenest, most energy efficient and sustainable neighborhood on Earth.

source : http://www.ctvbc.ctv.ca/servlet/an/local/CTVNews/20100216/bc_false_creek_sustainability_100216/20100216?hub=BritishColumbia

EFW Summary 03

HumaN resourCesFor its second edition, EFW had 30 staff members who donated their time, as well as 62 unpaid volunteers. We were blessed to have so many people believing in us and the mission and movement that EFW represents!

oPeNINg NIgHtThe opening night party took place at the new AVEDA Institute in Gastown. More than 250 people stopped by to celebrate EFW’s Launch including Councillor Andrea Reimer, CEO of VEDC Lee Malleau, Marc Palmer from Fashion Hope, Actor Sebastien Roberts, Carla Stef from Holt Renfrew, Michael Smith from Sears Canada, Singer Sara Brudner and designers Jason Matlo, Evan Bidell and Kim Cathers.

EFW Summary 04

1,200Public: more than

80Retailers: more than

80Sponsors: more than

Limited Fashion show tickets were sold and VIP were offered.

Holt Renfrew, Body Politic, Village Boutique, Aritzia, Aldo, Twigg & Hot-tie, Fine Finds, Sears Canada…

125Media: more than

Flare Magazine, Vancouver Sun, Shaw TV, City TV, Global TV, Sublime Maga-zine, Bamboo Magazine, Coco Eco…

250Fashion Indusrty Members: more than

Dussault Ink Reality TV Star Mashiah Vaughn, Actor Sebastien Roberts (Nikita, The Listener), Musician and Actor Thomas Ian Nicholas (American Pie), Project Runway Canada first season’s winner Evan Bidell, Actress Jaclyn A. Smith (Eureka, Hiccups)

atteNDaNCeOver the four day event, more than 1500 people attended Eco Fashion Week.

EFW Summary 05

PartNers/sPoNsorsEFW’s partners and sponsors have correlating responsible and eco con-scious initiatives. Companies invested 32% more at the February event than in September 2010. We are extremely proud of the support we have!

Presented by

Public Supporters

Front Row Sponsors

Supporting Sponsors

Official Web Developer

Media Partners

Preferred Hotel Partners

Restaurant Partners

Suppliers

EFW Summary 06

ruNWay sHoWsThe event included runway shows from responsible designers from around the globe: from right here in Canada, to the United States and abroad.

nicole bridger www.nicolebridger.com (vancouver, bc)Nicole Bridger was born and raised in Vancouver, BC. and was the inaugural winner of Design Forward. This award was created to recognize the many talented fashion designers in Canada who have gone out of their way to become more sustainable. She is one of the most supportive designers for Eco Fashion Week; and was the first to reserve her spot! Nicole is the fastest growing designer in Canada and she is set to show her Spring/Summer 2012 collection in London and New York this fall.

Nicole Bridger has already confirmed its participation for EFW – 03.

loCal

jason matlo www.jasonmatlo.com (vancouver, bc)Jason Matlo is a Vancouver fashion designer who aspires to bring his art form to an international audience. This was Jason’s first fashion show in Vancouver since 2005 and the launch of his first ever men’s collection. His goal is to set a benchmark for Canadian made ready-to-wear fashion, and to bring international acclaim and recognition to his brand as the most luxurious and sophisticated line that is designed and manufactured in Canada. Each collection is an expres-sion and extension of his artistic vision; each garment is painstakingly crafted and finished to the highest standards. His collections draw on a multitude of diverse stylistic and cultural influences; many of the principles and aesthetics reference the golden fashion decade of the 1930’s. Jason’s skill and talent as a designer allow him to adopt an uncompromising approach to quality and detail that places him in rare company.

Jason Matlo has already confirmed its participation for EFW – 03.

kim cathers kimcathers.com (vancouver, bc)Two years ago Cathers was a finalist on Project Runway Canada, which helped to promote awareness and popularity of her fashion line. Cathers has become a leader in the eco fashion community, Kdon by Kim Cathers is a %100 recycled ECO friendly line of products made with the intent to preserve and restore our beautiful mother earth. She is giving an amazing visibility to EFW and her support is extremely important.

Kim Cathers has already confirmed participation for EFW – 03.

NICOLE BRIDGER

JASON MATLO

KIM CATHERS

EFW Summary 07

prophetik www.prophetik.com (franklin, tn)At this moment Prophetik is the most recognized eco-conscious brand worldwide. Eight years ago Jeff Garner launched Prophetik in the small American town of Franklin, Tennessee. Prophetik is a sustainable men's, and women’s wear label, with a romantic Renaissance flair, Prophetik is focused on environmentally friendly materials including hemp, flax, greenspun, and organic pigment-dyed GOTS certified fabrics. Prophetik has dressed celebrities like Suzie & James Cameron, The Jonas Brothers, Nicole Kidman and much more, EFW was blessed to have the brand presenting.

“Vancouver an inspirational city on the pathway to a sustainable future where the heart seems to lead fashion. It's the next spot for sustainable fashion.” — Jeff Garner, Designer Prophetik

Prophetik has already confirmed its participation for EFW – 03.

wesc wesc.com (sweden)Founded in 1999 in Sweden, WeSC first appeared as the clothing for skateboarders and the underground hip hop scene. They now have another reputation attached to their brand — one of a commitment to corporate social responsibility. Ensur-ing fair pay and working conditions for its employees is important, not only to uphold human rights, but to also ensure sustainable development.

filly fillydesigns.com (portland, or)Based in Portland, Oregon, Filly is a cloth-ing company with a living concept, choos-ing American-milled, sustainable fabrics often for their ethically made line. Ranging from ten to twenty styles per collection, Filly takes special attention to patterning and sewing each prototype and picking out dye colours offered each season. Made to order in the San Francisco Bay Area, the clothes are made in small-batch runs.

INterNatIoNalPROPHETIK

JESICA MILTON

THE BATTALIONWESC

FILLY

the battalion thebattalion.us (los angelas, ca)From her beginnings of tailoring coats and jackets from sweaters from rag mills, Designer Linda Wong has always been a designer with an eye for quality, originality and eco conscious design. In 2006, Wong and her sister started The Battalion, a modern, edgy and comfort driven line for a true bohemian woman with a quest for personal style, originality and green luxury. Sourcing the latest eco friendly ma-terials and coveted trends, Wong makes each new line a socially revelant, lifestyle enhancing step towards a greener world.

jesica milton jesicamilton.com (seattle , wa)

Each Jesica Milton piece is thoughfully designed and crafted, with a modern and minimalist style with a feminine touch. It is the core of Jesica Milton for sustainable design to be beautiful and high quality. In this respect, Jesica Milton is designed also to be trendless and versatile, allowing their garments to last through the seasons.

EFW Summary 08

oPeNINg Press CoNFereNCeFebruary 23rd, 2011The press relations were handled by The Kirk Group, who also represent Steve Nash, London Drugs and Norma Kamali. The Shangri-la partnered with us to host the press conference.

• Gregor Robertson, Mayor of Vancouver• Marta Murray, Artistic director of AVEDA Institute — Vancouver• Carly Stojsic, Canadian Market Editor for WGSN• Jill Killeen, Publicist for the Shangri-la Vancouver• Evie Ponce, Eco Fashion Week’s Vice President• Myriam Laroche, Eco Fashion Week’s President

BraND sHoWCasINg also From:Lav & Kush www.lavandkush.com (Vancouver, BC)

Peridot Kiss www.peridotkiss.com (Vancouver, BC)

Red Jade www.wearredjade.com (Vancouver, BC)Dahlia Drive www.dahliadrive.com (Vancouver)

Prophetik wwwprophetik.com (Nashville TN)

We3 www.we3.ca (Vancouver, BC)

WESC wesc.com (Sweden)

Sitka www.sitkasurfboards.com (Victoria, BC)

Tonic Lifestyle Apparel www.tonic-life.com (Burnaby, BC)

Downtown Betty www.downtownbetty.com (Vancouver,BC)

Sofia Clothing www.sofiaclothing.com (Victoria, BC)

Battalion www.thebattalion.us (Los Angelas, CA)

Adhesif www.adhesifclothing.com (Vancouver, BC)

Alternative Apparel www.alternativeapparel.com (Atlanta,GA)

Jesica Milton www.jesicamilton.com (Seattle, WA)

Anna Talbot www.annatalbot.ca (Vancouver, BC)

Echo Rain www.echorain.ca (Vancouver, BC)

Filly www.fillydesigns.com (Portland, Oregon)

(Zero.O.Lab) zerolab.ca (Vancouver, BC)

tHe traDe sHoW exHIBItor lIst INCluDes: Red JadeBattalionDotted LoopErin TempletonFusion ClothingAshenziNicole BridgerZero.O.LabAnna TalbotAlternative ApparelJason MatloPeridot KissJesica MiltonSitkaDowntown BettyTonicSofia ClothingLav & KushAshley WatsonPaired hummingbirdKeep Shoes

Earthly SolesNeuarua ShoesFillySocial AlterationsKendor textilesS2S NationPure MagnoliaDominic DesignsDahlia DriveKdonWear.LarryAvedaFortes DesignSpark JewelryChi's DesignKai and meBronsino DesignsRespecTerrePure PodMe+YouNicole Bridger

EFW Summary 09

Carly StojSiC

Carly Stojsic is Canada’s Market Editor for Worth Global Style Network and is a freelance trend fore-caster for an array of clients. She joined WGSN, the world’s leading online service for global trend analysis, as a Market Editor in December 2007. Her extensive background in sourcing, trend forecasting and as a color specialist greatly augments WGSN’s customized consultancy services in creative intelligence. Before entering the world of fashion design, she came from Cossette Communications-Marketing in the Branding/PR sector and the film industry where she was working in L.A. as a film correspondent for DreamWorks SKG. Carly has impressive design and business credentials, working with brands like Gucci, Earnest Sewn, Salt&Pepper, Court, TNT The New Trend, Line Knitwear, and private label collections for Danier, TNT, Holt Renfrew, Saks 5th Ave and Nordstrom. Her involvement with several design schools, FGI (Fashion Group International), CAF, and various speaking engagements lend well to her market studies and overall engagement with the fashion sector in Canada.

www.wgsn.com

SCott MCdougall

As the President of TerraChoice, Scott McDougall ensures that clients — genuine environmental lead-ers — get the expert advice and innovative solutions they need to grow their businesses. With Scott at the helm, TerraChoice has built a global reputation and a strong consulting portfolio that includes clients such as Drax Power, WWF-Canada, Yellow Pages Group, Georgia-Pacific, Avmor, AIR MILES My Planet, Oxibrite, Earthcycle Packaging, and many others ranging from Fortune 100 companies to great green start-ups. Scott is a well-known writer and speaker in the environmental and business communities on topics including green marketing, the role of markets in sustainability, and greenwashing. He has recently completed a 60+ stop speaking circuit including two tours in Australia on the topics of Green Marketing and Business.

Scott is the author of the Sins of Greenwashing studies, which have been instrumental in bringing the issue of greenwashing to the forefront. The campaigns have garnered mass media attention including TV appearances on Canada AM, Business Week, CBC, and CNBC; and coverage in publications such as The New York Times, The Economist, Newsweek, Marketing Magazine, USA Today, and Fast Company as well as the UK’s The Guardian and BBC. Scott’s past and present appointments include Director of the Ryan’s Well Foundation, Member of the Advisory Board to Earthcycle Packaging Inc., Director of the Association of Consulting Engineers of Canada, Director of Bytown Brigantine Incorporated, Member of the Advisory Board of the University of Ottawa Professional Training Services, Member of the Environment Committee of the Canadian Chamber of Commerce, Member of the Ad Hoc Committee on Urban Land Trusts in Ottawa, Member of the National Issue Table on Climate Change International Flexibility Mechanisms and Co-chair of the National Working Group on International Emissions Trading. A biologist by education, Scott has devoted his career to management and marketing in the environmental field.

www.terrachoice.com

semINars | eCo FasHIoN WeeK — vaNCouver

February 25th, 2011 | 10:00 am – 4:00 pmThe Salt Building, Southeast False Creek in the Olympic Village

Speakers from WGSN, TerraChoice, Environmental Defence Canada, Sears Canada, Fairware and the Department of Homeland Security for the United States.

FeatureD sPeaKers

EFW Summary 10

dr. riCk SMith

Rick Smith is a prominent Canadian author and environmentalist. He is Executive Director of Environ-mental Defence Canada and co-author, with Bruce Lourie, of “Slow Death by Rubber Duck: How the Toxic Chemistry of Everyday Life Affects Our Health”, a surprising look at common pollutants and the ease with which they accumulate in the human body. To illustrate this issue Rick and Bruce experimented on their own bodies, raising and lowering levels of toxic chemicals in their blood and urine through the performance of ordinary activities. A major Canadian and Australian bestseller and a Quill & Quire “Book of the Year” for 2009, “Slow Death by Rubber Duck” was recently released in the U.S. and has already been featured by the Washington Post (which said it “is hard-hitting in a way that turns your stomach and yet also instills hope”), Dr. Oz, Fox News, and Oprah Magazine. The book has now been translated into 6 languages. With a Ph.D. in biology from the University of Guelph and a stint as Chief of Staff of the federal New Democratic Party, Rick’s career has been equal parts science and policy. He is regarded as one of the country’s leading environmental campaigners and has spearheaded efforts to achieve important new environmental and health protections such as Canada’s first federal Endangered Species Act; the world’s largest Greenbelt, now enacted around Toronto; and Canada’s recent decisions to ban the toxic chemical bisphenol A (BPA) in baby bottles (becoming the first country in the world to do so), and get hormone-disrupting flame retardants out of consumer electronics and phthalates out of kids toys. Rick lives in Toronto with his wife and their two young sons.

www.environmentaldefense.ca

MiChael SMith

Michael Smith — Manager, Eco Business Development at Sears Canada No stranger to the West Coast, Michael completed his undergraduate studies in Sustainability at the University of British Columbia. In 2006, he partnered with one of Latin America’s top microfinance institutions, FINCA Peru, to co-found a fair trade company which helped disadvantaged women artisans to connect to markets in North America and Europe. Michael subsequently spent several years as an eco-apparel account manager for Me to We Style, providing custom eco-apparel to leading socially responsible companies, environmental organisations and schools. Michael currently works on the Sustainability team at Sears Canada, helping to make it easier for Canadians to live green. His current projects focus on working internally with various Sears business teams on procuring, sourcing and building partnerships, and as well as marketing a growing selection of eco products to customers.

www.sears.ca

deniSe taSChereau

Denise is the CEO and Co-Founder of Fairware, a Vancouver based company specializing in custom branded sustainable products. Fairware’s clients include leading sustainable brands and organizations such as AVEDA, Seventh Generation, Patagonia, UBC, Canadian Federation of Students, and David Suzuki Foundation. Previous to launching Fairware, Denise spent 7 years as the Director of Sustainability and Community for Mountain Equipment Co-op. At MEC she was responsible for overseeing MEC’s national efforts to be a leader in social and environmental responsibility.

Denise was an inaugural Fellow of Action Canada, a national public policy leadership program and sat on the City of Vancouver’s Ethical Sourcing Policy Task Force. She is currently Co-Chair of Vision Vancouver, Vancouver’s leading civic political party.

www.fairware.ca

departMent of hoMeland SeCurity (u.S.)Linda Mitchell, Christina Klee, and Mandy Quinsey are import specialists at U.S. Customs and Border Protection (CBP) with the Department of Homeland Security. This high-powered session will provide a general overview of importing textiles/wearing apparel into the U.S, country of origin marking and classification, rules of origin for NAFTA, and information regarding Tariff Preference Level (TPL) claims.

EFW Summary 11

Discover the GAB:

Kim Cathers• Fashion Designer• Participant on Project Runway Season 2• Founder of Our Social Fabric

Lindsay Coulter • David Suzuki's Queen of Green with the David Suzuki

Foundation. • Regularly provides media commentary on every day green

living.

Adria Vasil • Has been writing the ECOHOLIC column for NOW

Magazine since the spring of 2004 • Has covered environmental and social justice issues for

NOW's news section for eight years. • Degree in political science and cultural anthropology

from the University of Toronto and a Degree in magazine journalism from Ryerson.

• Appeared on CTV, MTV Canada, TVO, Much Music, Book TV and CBC's News World as well as countless print and radio publications to promote green living.

Carly Stojsic • Canada’s Market Editor for Worth Global Style Network

and is a freelance trend forecaster for an array of clients. • Film correspondent for DreamWorks SKG. • Working with brands like Gucci, Earnest Sewn, Salt &

Pepper, Court, TNT (The New Trend), Line Knitwear, and private label collections for Danier, Holt Renfrew, Saks 5th Ave and Nordstrom.

• Involved with several design schools, FGI (Fashion Group International), CAF, and various speaking engagements lend well to her market studies and overall engagement with the fashion sector in Canada.

Mark Trotzuk • Founder and CEO of Boardroom Eco Apparel, an audited

socially compliant company and fair trade manufacturer • BEA is a Bluesign® brand member.• Worked with Al Gore as a presenter for The Climate

Project; a Canadian initiative to increase awareness of Global Warming and Climate Change.

greeN aDvIsory BoarD (gaB)Eco Fashion Week is guided by a Green Advisory Board (GAB). The GAB provided insight and guidance to EFW in its commitment in harmonizing fash-ion, beauty and the environment. From fashion specialists to environmentalists; encompassing trend setters and earth lovers, the Green Advisors bring strong ideas and a wealth of knowledge for EFW to tap into.

Andrew Sutherland and Lisa von Sturmer • Founders and CEO’s of Growing City, Vancouver’s

organic waste management solution. • They are also members of Legacy North Shore — a

society dedicated to supporting non-profits in creating a sustainable future for North and West Vancouver.

Kris Krug• Fashion Photographer• President of Bryght — a “web 2.0” start-up who offer a

unique hosting service. • Well known in the blogging community, Kris regularly

speaks at conferences and media programs around the world about Internet tools, new media, and evolving copyright standards.

• He is an organizer of the Vancouver tech conference Northern Voice as well as a catalyst for workshops and “UN” conferences — most recently in Beijing and Shanghai

• Followed by 10,000 individuals on Twitter.

Lorien Henson • Creative Director and Founder of Lime Light Event

Marketing• Produced a variety of sustainable events from outdoor

music festivals, concerts and galas to street team promotions and interactive art installations for the Government of

• Canada, Vancouver 2010 Olympic Committee (VANOC), EPIC Sustainable Living Expo, Friends of Live Earth’s Global Habitat Festival, 30 Days of Sustainability Festival and Earthsave Canada.

• Lorien serves on the Canadian project mirror committee developing the new international standard of sustainability in event management, ISO 20121.

The GAB members have their fingers placed on the pulse of creation; from the fusion of fashion and the environment. For its first edition, they assisted in pulling together a criteria list that was used in the selection of participants.

See Appendix B for ECO CRITERIA details.

EFW Summary 12

appendix a:

eCo FasHIoN WeeK — PuBlIC survey

This online survey was delivered to Eco Fashion Week attendees who registered for the event online.

Women between the ages of 18 – 34 makes up the majority of the Eco Fashion Week audience.• 60% Live in Vancouver• 89% Female• 46% are between the ages of 18 – 24• 39% are between the ages of 25 – 34

The majority of attendees heard about Eco Fashion Week by word of mouth. A large percent-age also heard about the event through Social Media channels such as Twitter, Facebook, YouTube and Google.

• 44% Word of Mouth• 27% Website/Social Media• 23% other — Kwantlen University

66% of attendees felt that their experience overall was good or excellent. 66% also said that they would be likely or very likely to attend the next Eco Fashion Week.

• “Got to meet a lot of new designers and local artists. It was great. Hopefully each year it can get bigger and bigger! Overall the experience was an overall success!”

• “It seemed well organized, (the shows started on time!) well priced, the venue was good, volunteers and organizers friendly.”

• “The shows themselves were wonderful! There was a good selection of designers. The before show gathering could use some work.”

Not surprisingly, the majority of attendees have purchased eco friendly clothing.• 71% Purchase eco friendly clothing• “Because eco is the way to go. The more people we get to jump on board the more the

industry will have follow, whether they like it or not.”

EFW Summary 13

eCo CrIterIa

The criteria listed below were put together by Eco Fashion Week Vancouver and the Green Advisory Board in order to assist in the screening of participants in EFW A/W 2011.

fair/ethical trade: responsibility towards human rights, reasonable work hours, no child labour, the right to unionize, a fair living wage, higher environmental and social standards. No direct environmental influences that impact on people in the workplace in the form of vapours, gases, dust particles, noise, temperature, etc.

local: Designed and constructed in your local community.

custom/tailor made: Also called demi-couture or made-to-order. This is a way of encourag-ing quality and “slow fashion” over mass-produced disposable fashion.

craft / artisan:  products that have been crafted using artisan skills such as embroidery, which preserve the perpetuation of ancestral traditions.

organic/natural teXtiles and materials: Woven/fabric from natural sources like bamboo, SeaCell® (seaweed) Ingeo™ (corn), milk fiber , hemp, nettle, wool, peace silk, soy silk, wood, rubber, cork, cupro and other exotic sustaining plants. Natural fibers are fibers that have been grown without any pesticides and other toxic materials, preserving the health of humans and the environment. The process of organic growth can be certified by various organizations.

recycled/reborn: Created with reclaimed, recycled or repurposed materials. It is anything that has been made from already existing materials, fabrics, metals or fibers. These are often reclaimed from previously made clothing and accessories and reworked into new ones. Fibers can also be re-purposed from pre-existing fabric, re-spun and reused for new garments.

vintage/second hand: Vintage is a generic term for new or second hand garments created in the period from the 1920’s to 1980’s. However, the term is often used more generally for second-hand clothes or up-cycled clothes. It is articles of clothing that has been given a new life through some sort of customization.

vegan/ animal free/ cruelty free: Involving no animal testing or unjust labour practices. Products that have been made without the use of leather or animal tissue products e.g. fur, milk fibers, silk…  Low impact/Natural/Vegetable dying: Dyes made from a class of colorants extracted from vegetative matter and animal residues: berries, seeds, vegetables, leaves, plants…

eco printing: Use of environmentally responsible printing process.

fabric waste reduction: In the production cycle, less fabric wastage as possible in cutting and sewing process.

green marketing: Offsets, Packaging, labeling, promotion, business cards…

socially responsible: Promoting an awareness of environmental and/or social issues.  Par-ticipating in eco program like 1% for the planet.

resource efficiency: Generate the greatest possible benefit using the smallest possible quantity of natural resources. Water-efficient closed loop, no substances that enter the waste water path via a wet process.

eco - certification: Is your brand granted with an Eco Certification.

appendix B: