ecliptic labs, refresh event iphone find your idea
DESCRIPTION
Ecliptic Labs, Refresh Event:7 Perspectives on iPhone Development & Design:Some tips on Developing a concept for an iPhone development project.TRANSCRIPT
DiscoveryChris McClelland
Refresh, 17th August 2009
Labs
iPhone
image: apple.com
40,000,000iphones & ipod touches
Your Market
App Store
image: apple.com
image: apple.com
image: apple.com
60,000 applications
300 Apps / Day
SUCCESS
image: sunseekeryachts.com
www.firemint.com/flightcontrol/
$485,000*
1 month March 24 to April 25.
$0.99after Apple’s 30% cut
www.firemint.com/flightcontrol/
POCKETGOD
http://pocketgod.blogspot.com/
Pocket God
$350,000*
http://pocketgod.blogspot.com/
But don’t forget
30,000 Downloads
ca. £12,000
Idea to App
http://www.43folders.com/2008/08/11/ideas
So many good ideas
get excited, get making
Signal from the Noise
keep it
simple
Apple formula, the Application Definition Statement
Differentiation + your Solution + your Audience
An easy to use photo editing and organising application for casual &
amateur photographers
TYPE OF APPS
Commercial
Research
Open Source
For the Sake of it!
Utility Apps
Productivity Apps
Games
GamesEntertainmentUtilities
FinancePhotographyMusic
Social NetworkingHealth and Fitness Lifestyle
CATEGORIES
News Sports Medical
ReferenceProductivity Travel
BooksWeatherBusiness
Navigation Education
Redundant, Recycled,
Repeated
Unique Selling Point
Market Researchbut don’t get too caught up on competitors
User Researchdon’t forget who will be using it
COST
Pricing your App
$0.99
$4.99
$14.99
Free Applications
10x more downloads
used less
bad reviews
Free Applications
AdMob
Medialets
PinchMedia
JumpTapcost-per-click ads 11 to 12 ¢ per click*
advertisements
* http://www.businessinsider.com/iphone-ad-rates-way-below-expectations-2009-6
“iPhone app dev costs can be
anywhere from
$20,000 – 150,000”
Forrester Research
Apple, appssavvy, Bank of America, Cerado, Coca-Cola, Genex,
Mobclix, Moderati, Nike, Razorfish, Research In Motion, and Zippo.
Development Costs
What makes a Productivity /
Utility App Expensive
Web Services
User Interface Customisation
Cutting Edge Features