eccp lunch & learn: using visuals in your communication · •recognize to choose visual media...
TRANSCRIPT
ECCP Lunch & Learn: Using Visuals in Your CommunicationMaureen Maycheco, Reach Out & Read
Hanna Nichols, The Civic Canopy
Desired Outcomes
• Consider the importance of audiences and desired actions connected to communication.
• Recognize to choose visual media (images, graphics, icons) for your communications which reflect research-based framing best practices.
• Demo designing simple visual tools like infographics and social media content using Canva, a free and easy-to-use online tool.
Communicating with Visuals “Checklist”
AUDIENCE: To whom are you speaking? What are their needs, and
how can you provide them with a meaningful experience?
ACTIONS: What do you want them to do as a result of your
communication? How can your visuals connect with that end goal?
FRAMING: How can you ensure your visuals support your vision? How
can you ensure they don’t inadvertently reinforce “swampy”
narratives?
Audience and ActionsMaureen Maycheco
Trust Building
In many ways, trust is the most powerful weapon that an organization has.
What does trust mean for your organization?
For your communications activities?
Do you have it? How do you build it?
Do you show up for your audiences?
Make Connections
People share 16,000 words per day and every hour there are more than one hundred million conversations about brands.
How do you cut through the noise?
Is your voice being heard?
How do you amplify your message?
Are you creating a meaningful experience?
Amplify w/ Strategy
• Set your goal.
• Who is the target audience?
• What is the message?
• What is the call to action or intended outcome?
• When (single send vs recurring)?
• What platform(s) align with your goal and audience?
• M E A S U R E M E N T ?
Is a Picture Worth a Thousand Words
Brand = Trust, Connection and Storytelling
What is your message?
What is your story? What tools will you utilize?
Your communication activities must involve the use of graphics and pictures to engage with your audience, to drive actions and emotions, and to spark interaction.
Questions for Maureen?
Strategic FramingHanna Nichols, The Civic Canopy
The Basics: How we interpret visual information
• The human brain processes images much more quickly than words.
• We also react with EMOTIONS before REASON.
• This includes our natural reactions to visually appealing content
• It also includes our beliefs, values, and biases
ECCP members totaled 1,083 in 2018, including adding 238 new members. We began tracking the hours contributed by members of leadership on the ECCP in 2018 as well, which totaled more than 300 hours committed by Steering Committee members and Action Team Chairs.
The ECCP hosted nine trainings and events in 2018, including six Lunch & Learns and three in-person trainings. In total, 380 people attended our trainings.
The ECCP also added eight Funding Partners, contributing more than $40,000 to 2018-2019 Network activities.
VS
When I tell you to think about health, what do you picture first?
ECCP Photo Bank
& Guide for Visuals
Canva Demo
Canva and Similar Design Tools
Benefits• Free/low-cost (paid = $120/yr)
• Simple and intuitive
• Templates
• Sizing
• Copying/editing graphics for various platforms
www.canva.com
Keep in Mind: • NOT as sophisticated as more
complex programs
• Be willing to test, try, get messy
• Still need to keep your checklist in mindAudience
Actions
Framing
Questions and Discussion
