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eBOOK OF TIPS FROM THE EXPERTS BizGrowth Speed Coaching Event SAVOR THE SUCCESS, SAN FRANCISCO BAY AREA

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Page 1: eBOOK OF TIPS FROM THE EXPERTS - …d2cl5nb98d26a0.cloudfront.net/bizgrowth_ebook_savorsf-bay-area-pdf... · eBOOK OF TIPS FROM THE EXPERTS ... Co-create helpful tips sheets or eBooks

eBOOK OF TIPS FROM THE EXPERTSBizGrowth Speed Coaching Event

SAVOR THE SUCCESS, SAN FRANCISCO BAY AREA

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BIZGROWTH SPEED COACHING - FEATURED EXPERTS

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Say Hello to Your Star Coaches!

Kare Andersonpg 06

Ayesha Mathews~Wadhwapg 07

Jenn Flaapg 09

Chuck Moyerpg 10

Ann Evanstonpg 11

Gwendolyn Wrightpg 12

Francine Wardpg 13

EV

EN

T C

O-L

EA

DE

RS

Adryenn Ashley pg 08

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Say Hello to Your Star Coaches!

Lynn Johnston, EApg 15

Jen Sinceropg 17

Hazel Grace Dircksenpg 18

Michelle Denchpg 19

Miriam Karrelpg 20

Alli Jones pg 21

Edith Yeungpg 23

Karen Waksmanpg 14

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Special Thanks to Our Underwriters www.grasshopper.com

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. Generate extra value and visibility by partnering with other reputable businesses that serve the same kind of customers. Co-create helpful tips sheets or eBooks (such as this one) and other kinds of thoughtful information that pulls clients to you rather than pushing your business at them.

2. Identify an important situation for which your clients buy from you, find other firms that also serve them in that situation and co-create ways to better reach that market together, from news hooks for reporters and bloggers to cover that situation to window displays or web site images.

3. If your business benefits from customers buying in bulk or a gift card or other bigger one-time purchase then offer customers a gift when they do. They can pick up that gift from the partner at their place of business. You reciprocate offering a comparably valued gift to their big spending clients. Thus you gain a warmed-up introduction to each other’s most lucrative clients plus larger chunks of revenue at a time when cash is king.Sparkle, sparkle, sparkle! You started your business with passion. Time to reclaim it and communicate with passion. It's not about what you say, it's about how you make them feel.

KARE ANDERSON

BizGrowth Offerfor event attendees

3 ebooks — SmartPartnering, LikeAbility, Make Yourself Memorable

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

SMART PARTNERING

About Kare Anderson coaches people on staying relevant, sought after and frequently quoted by honing their skills of communicating to connect, collaborate and partner profitably. An Emmy-winning former NBC and Wall Street Journal reporter and author of Getting What You Want and Resolving Conflict Sooner her clients include pro athletes, start-up teams and professional service providers. Through her blogs and newsletter she reaches over 42,000 people.

www.sayitbetter.com

Top 3 BooksMade to Stick — Chip and Dan Heath The Paradox of Choice — Tony SchwartzSelling the Invisible — Harry Beckwith

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. The Power of Identity — Branding expresses your product or company’s core identity. Iconic brands are so powerful they have become a part of our culture and consumer identity. If you wear Nike, you are athletic, strong and driven. If you own an Apple computer, you are edgy, artsy and in sync with the latest technology.

2. The Brand You Create, Is the Customer You Attract —The brand you create is a reflection of you and your business. Put together a list of words that describe your brand’s most important values. For eg: Starbucks might describe their brand as high quality, connected, creative, loyal, socially responsible. Play the brand association game… if your brand was a musical genre, would it be jazz, disco, pop? If it were a movie would it be a drama, comedy, classic?

3. The Only One — Your brand has to seem like its the only one that can provide the solution or satisfy the customer’s needs, something they just can’t live without. Try walking down the cereal aisle or buying toothpaste without choosing a brand, it’s impossible. So what makes your brand stand out from the rest?

AYESHA MATHEWS~WADHWA

BizGrowth Offerfor event attendees

20% off PixInk’s BrandSpark Package – valid till November 30th.

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

BRANDING & DESIGN

About Ayesha calls herself the chief pixel bender at PixInk. And, while it’s extremely difficult to actually bend a pixel, her talents extend well beyond that one discipline. Over the past eight years she’s worked with a range of clients, including Apple, Oracle, Caterpillar Footwear, Camel, Skin by Alison Raffaele, MTV Style (India) and many others. Ayesha is a graduate from Parsons with a major in Communication Design. When she’s not bending pixels or championing entreprenesses at Savor the Success, she supports MicroCredit Enterprises as Brand Ambassador.

www.pixinkdesign.com

Top 3 BooksThe Brand Gap – Marty Neumeier In Pursuit of Elegance — Matthew

MayChange by Design — Tim Brown

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips 1. Dig Up The Dead: put every client you've ever had into a CRM, then send them a "hey, what's up" letter/email/phone call, with an irresistible "ethical bribe" to respond. Find out why they left, if they can be resurrected, and then woo them back. It's a quick way to add another comma to your bottom line.

2. Fire the Whiners: Make a spreadsheet of all your clients or use a CRM. Now track every phone call, every referral they've given you, every return, every problem and every delight. Look at the data and you'll find a pattern. Fire your high maintenance clients. Watch how many more wonderful walk through the door.

3. Go Deeper: when marketing to clients, go farther than "small business" as your niche. Super define it. If you're a Realtor looking for clients, finding people looking for "San Jose Lofts For Sale" is easier than anybody looking for something. The narrower your focus the easier they are to find, and the easier it is to market to them, because you already know what they want.

ADRYENN ASHLEY

BizGrowth Offerfor event attendees

Attendees are entitled to one free admission to the CashFlowDNA Bootcamp of their

choice. Dates are listed on the www.CashFlowDNA.com website.

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

CASHFLOW DNA

About Award winning filmmaker and unabashed author Adryenn Ashley achieves the impossible: using laugh-out-loud humor she delivers essential financial and legal information so effectively, you actually get it. Used to transforming herself and others into riveting onscreen characters, now she uses her well honed techniques to transform everyday entrepreneurs into wildly successful business celebrities.

www.cashflowdna.com

Top 3 BooksPaul Lemberg — Be UnreasonableTim Ferriss — 4 Hour Work Week

Crush It! — Gary Vaynerchuk

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. Lead with your most interesting statement. People often end with it. Don't make people wait while they have a remote control in their hands!

2. Be positive. Define the problem and deliver the solutions with positive language that people can get behind.

3. Sparkle, sparkle, sparkle! You started your business with passion. Time to reclaim it and communicate with passion. It's not about what you say, it's about how you make them feel.

JENN FLAA

BizGrowth Offerfor event attendees

Save 20% on all media training. Use coupon code: SAVOR

plus ebook —The Art of Being You

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

MEDIA ANGLES

About Jenn Flaa is a serial entrepreneur with deep roots in technology and a passion for music. She merges creativity and tech with fun and energy. She started her career as an engineer at NASA before moving to the Bay Area. Her first company set up the QA department at eBay and her fourth company offers media training.

www.vettannatogo.com

Top 3 BooksBuilding Buzz — Marisa D'VariMedia Training 101 — Sally Stewart

Media Training A-Z — TJ Walker & Jess Todtfeld

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. Chances are 9 out of 10 that you are losing money on 15% - 20% of your customers.

2. It costs at least six times more to obtain a new customer than it does to get the same amount of business from an existing one.

3. 95% of price complaints are not about price.

CHUCK MOYER

BizGrowth Offerfor event attendees

Free one hour telephone consultation

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

PROFITABLE PRICING

About Chuck Moyer has advised business owners for nearly forty years. For twenty of those years he owned a CPA practice, developing expertise in diverse industries including automotive parts, aircraft dealerships, manufacturers, multi-partner professional service firms and wineries with national distribution.

He has successfully negotiated business acquisitions and raised both bank and private-placement funding for clients. An adjunct college professor, Chuck has a solid academic foundation that supports his broad-based experience. He holds a Professional Pricing Certificate from the Professional Pricing Society and a Personal Financial Planning Certificate, with distinction, from the University of California, Berkeley. Chuck brings a broad-based and practical perspective to his presentations and consulting.

www.fatmargins.com

Top 3 BooksPositioning: The Battle For Your Mind — Al Ries and Jack Trout

How To Sell At Prices Higher Than Your Competitors — Dr. Lawrence

SteinmetzThe E-Myth Revisited — Michael Gerber

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

Key strategies to attract potential customers through your online personality

1. What social networking IS and what it is NOT

2. There is a way to make money without being a slimy sales person!

3. The FASTEST way to grow an opt-in list of interested potential customers ever!

ANN EVANSTON

BizGrowth Offerfor event attendees

ebook —The Warrior-Preneur’s 6 Strategies

for closing business on Twitter

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

TWEET SUCCESS

About MA is a social psychologist who has taken her networking strategies and tactics and applied them online with great success. Over the last year she has received a book deal (released April 2009; 2nd in series Aug 2009), 6 speaking engagements, and over $30,000 in closed business through social networking. She is ranked 1000 of 2.7 million users, and #2 of top influencers in the SF bay area on Twitter and has over one million Google-able hits.

www.warrior-preneur.com

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips1. There is a lot of research involved when creating a strategic business plan. To keep track of all that information easily and effortlessly, create online folders by subject: market plan, industry trends, competitors, vendors, finance, etc. If obtaining subject information from magazines or newspapers clip and place in color coded folders.

2. Quantitative Analysis is important to decide if your business concept or expansion plan is feasible. Learn the size of the marketplace by determining the number of existing competitors and potential buyers. Learn which direct competitors have the lion’s share of business or if the industry is totally fragmented with a lot of small companies.

3. Your business plan should include the “financial trinity”™, three important financial statements: profit and loss statement, balance sheet and cash flow statement. These statements should reflect monthly information for the first two years of start up or expansion.

Top 3 BooksCreative Visualization — Shakti Gawain,Little Red Book of Selling — Jeffrey GitomerThe 4 hour work week — Timothy Ferriss

About Gwendolyn Wright is a business plan expert, finance coach, and management consultant. She is committed to empowering entrepreneurs in their quest for knowledge, prosperity, and independence. She is a strategist, type A personality, small business anthropologist, and a Gemini. Gwendolyn is currently obsessed with pop up stores and co-working environments.

www.thewrightconsultants.com

GWENDOLYN WRIGHT

BizGrowth Offerfor event attendees

20% discount on all business plan reviewsand consultations scheduled in October.

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

BUSINESS PLANS

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. HAVE agreements with everyone you do business with!

2. READ everything before signing!

3. UNDERSTAND what you read BEFORE signing!.

FRANCINE WARD

BizGrowth Offerfor event attendees

Complimentary 1-hour consultation to identify your intellectual property needs ($300 value), Plus $150

off your first engagement. Coupon & Offer good until 11:59pm EST October 31, 2009

Also: ebook - Common Mistake Female Entrepreneurs Make

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

LEGAL COUNSEL

About Francine Ward is an attorney who advises business owners on copyrights, trademarks, Internet and publishing law. Her specialty is working with eCommerce entrepreneurs and authors.

A Georgetown educated lawyer, she earned her undergraduate degree from the City University of New York—Hunter College and is admitted to practice in California and New York.

www.fwardattorney.com

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips 1. The #1 mistake most people make when trying to sell to Major Retailers is that they start by going through the Retailer’s Vendor Department. Every Major Retailer has a Vendor Department. This department is responsible for reviewing new products and sending the info to Buyers directly. If you want to wait 6 months or a year to even potentially get your product into stores, then you will follow this route.

2. Always be nice to an Assistant Buyer—they are not paper pushers! All Buyers start out as Assistant Buyers. Make sure you are kind and courteous to Assistant Buyers because they can help you get your product into their stores. They have more power than you think!

3. The best way to get your product into Major Chain Store Retailers is to go Direct. Get access to the Buyer’s contact info and pitch them direct.

KAREN WAKSMAN

BizGrowth Offerfor event attendees

Savor The Success attendees will receive $10 off my ebook, “Product For Profit: How To Sell Your

Product, Invention or Craft To Major Retailers. No Sales Experience or Existing Buyer Relationships

Required!”

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

GO TO MARKET

About Karen Waksman is a successful Manufacturer’s Representative, Consultant, Speaker and Author with more than a decade of experience selling products to Major Chain Store Retailers. She is President of Product For Profit (www.productforprofit.com), a company dedicated to empowering Entrepreneurs interested in selling their Products to the World’s Largest Retailers.

www.productforprofit.com

Top BookRetail Detailed — Merrill Lehrer.

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. . Don’t Procrastinate. Manage your receipts monthly so it takes less time. Get an expandable folder labeling “To Be Filed”, “Tax Documents” (1099s, donation receipts, etc), and 10-20 expense categories (email me for my suggested list). Put receipts in “To Be Filed” folder, moving them to their appropriate category after summarizing at a designated time each month.

2. Hire a great tax professional. Ask the right questions: Do they have expertise with small business owners? What is their standard of service? What percent of their tax returns are audited? Will they represent you if audited? How are they different from other preparers? Can you talk to 2 current clients?

3. Don’t panic if you can’t pay your taxes. Call your Enrolled Agent ASAP. She can speak with the IRS, suggest the best immediate solution given your personal circumstances, and assist in a strategy for the future.

LYNN JOHNSTON, EA

BizGrowth Offerfor event attendees

Free list of Categories & suggested system for recordkeeping

Free review of last year’s tax return for missed deductions, credits and ‘red flags’

10% discount on the first year of tax consultation or preparation

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

TAX SAVING TIPS

About Lynn Johnston, EA, provides strategic tax planning and pro-active tax preparation for small business owners. With 19 years experience in tax work, she advises her clients on prudent actions to reduce their tax burden and ways to maximize cash flow and profits. She is responsive, pro-active and easy to understand.

www.johnstonea.com

Top 2 Books

Tax Savvy for Small Business —

Frederick DailySelf-Employed Tax Solutions —

June Walker

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Ayesha Mathews~Wadhwa, PixInk www.pixinkdesign.com

Kare Anderson, Moving From Me To We www.movingfrommetowe.com

Jennifer Flaa, Vettana To Go www.vettanatogo.com

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. Start Building Your Platform NOW — Start a blog, join organizations related to your book topic, publish articles, get a Twitter and Facebook following, etc. Your platform is hugely important in the nonfiction world and the better it is the more chance you have of getting published.

2. Know Thy Competition — Your voice and unique experience will absolutely set you apart, but go to the bookstore and see what the competition is doing so you can figure out how your book can be different and better. Find out where you can fill a hole.

3. Chunk Out Your Writing — Discipline is everything with writing. Start with a time chunk of one hour or a work chunk of two pages where you are unauthorized to get out of your seat until your goal is reached. Setting yourself up with bite-sized tasks instead of huge lofty goals will make it much easier.

Top 3 BooksBird by Bird — Anne LamottHow to Write a Book Proposal —

Michael LarsonWriting Down the Bones —Natalie

Goldberg

About Jen Sincero is a journalist, coach and the bestselling author of two books. She has spent the past 4 years helping women entrepreneurs grow their businesses and is currently focused on helping them write and publish their nonfiction books via an 8 week tele-class. For more information please visit

www.writeyourdamnbook.com

Jen Sincero

BizGrowth Offerfor event attendees

How to Write and Sell Your Nonfiction Book Proposal tele-class— $500 off the tuition AND

one free hour of private coaching.

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

GETTING PUBLISHED

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. Understand the demographics of your prospects and and goals BEFORE jumping on Facebook for business. Otherwise you may waste time or even damage your credibility or business reputation.

2. Watch your “noise.” Avoid overpopulating the news feed of your friends, clients and fans or you may find yourself becoming much less popular with them.

3. First focus on providing real value, developing relationships and earning trust – rather than selling. Sales will come naturally when your fans are ready, but if you get pushy you make look desperate and turn-off your fans rather than pulling them in

Top 3 BooksFree — Chris AndersonTribes — Seth Godin

Groundswell — Charlene Li & Josh Bernoff

About Hazel Grace Dircksen founded the Facebook strategy & development company, Socialbees to help small businesses have a meaningful Facebook presence. Experience as a social network founder, product consultant, Facebook application developer and business incubator leader enables her to help clients craft a profitable approach to engaging prospects, clients and other key stakeholders on Facebook.

www.facebook.com/socialbees

HAZEL GRACE

BizGrowth Offerfor event attendees

Socialbees is offering a $100 discount on Optimized Facebook Fan Pages (regular price

$1,000) to attendees book their page before 11/01/09 & mention the code: SAVOR10 (this

offer is not valid with any other discounts.

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

FACEBOOK BUSINESS PAGES

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. Track: From day one it is vital to track the categories that most impact your business: your customers, income and expenses. The simplest tracking system is bookkeeping software such as Quickbooks. Get the basic version of Quickbooks for free.

2. Save: The most important things to save are money, time and receipts. Save 10% of your income in a separate account. Save time by hiring someone to help you with bookkeeping (unless you are an expert or you LOVE to do it all yourself). Save your receipts for tax purposes for a minimum of four years.

3. Change your light bulbs. There are several rebate programs in the Bay Area, including through PG&E and the SF Department of Environment, that give money back for changing to more energy efficient bulbs. One client saved $6,000.

MICHELLE DENCH

BizGrowth Offerfor event attendees

Free 1 on 1 Consultation — 1 hour consult on phone or in person (within SF/North bay) no expiration.

Special for Savor Premium members: Free Quickbooks Simple Start Set up & Installation.

Valued at $249.00

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

ACCOUNTING FOR PROFIT

About Michelle Dench is the owner of Sustainable Financial and an author, speaker. Her business is a green certified provider of bookkeeping, financial management and training for entrepreneurs. She holds a degree in Business Management and training in Financial Reporting and Financial Planning.

www.greenmoneymuse.com

Top 3 BooksThe E-Myth Revisited — Michael GerberIt’s not about the Money — Brent KesselThe Success Principles — Jack Canfield

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips

1. Engage your employees. One company reduced its wastewater outputs by 70% in four months simply by involving their employees in suggesting innovations. The resultant improvements improved the company’s bottom line and brand reputation.

2. Install low flow aerators (0.5 gpm) in your sinks. When a family of four installs a low flow aerator in just their bathroom sink, they save up to 17,000 gallons of water in a year. That’s $255 of easy savings.

3. Change your light bulbs. There are several rebate programs in the Bay Area, including through PG&E and the SF Department of Environment, that give money back for changing to more energy efficient bulbs. One client saved $6,000.

MIRIAM KARELL

BizGrowth Offerfor event attendees

15% off any package deal that helps your business get green certified, communicate authentically or tap into

new markets.

Not yet a Savor Premium Member? Check out the many ways your business can benefit!

CERTIFIED GREEN

About Miriam Karell designs practical strategies that address profound change in organizations. Some of the changes make client more environmentally friendly. With a decade of experience, she’s trained in The Natural Step, Integral Theory, systems thinking, and environmental engineering. Miriam helps her clients save money, grow their business and make a positive difference in the world by establishing green teams and acquiring green certification. She works with clients to define their vision and set goals. She also provides leadership training strategic planning.

www.threepointvision.com

Top 3 BooksCradle to Cradle —William McDonough & Michael Braungart

Presence — Peter Senge, Otto Scharmer, Joseph Jaworski, Betty

Sue FlowersThe Ecology of Commerce — Paul Hawken

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BIZGROWTH SPEED COACHING EBOOK

Savor the Success San Francisco Bay Area | http://www.savorthesuccess.com/chapter/8

Top 3 Tips 1. Clarity and Purpose - Define your core passion, vision, and strengths and how to maximize them in your business. What inspires and motivates you as a person, leader and company owner? Define the holistic mission of your company, conceptually and financially, then your market focus. Use simple, evolving 1, 5, and 10 year plans, engaging all stakeholders (employees, business partners and service providers) with this vision and their personal benefit and role to make that vision come true.

2. Focus and Conscious direction - Once you are clear on the focus of your leadership and have a foundation and blueprint for your firm, determine your greatest strengths relative to your competition in your niche(s). That’s your sweet spot. Now focus your energy and attention on strengthening that sweet spot so you can stand out in your market. Find and engage the tools, people, partnerships and technical resources to free up your own and your company's bandwidth so that 85% of your time, resources and energy are focused exclusively on your core strengths. Every moment you are spending time, money or other resources in your weak areas you are not maximizing your opportunity to grow you company and differentiate it from the competition.

3. Conscious Evolution & Market Outreach - Continuously clarify the best practices are in your field of expertise and master them, through market research, qualitative and quantitative approaches, and client feedback. Establish feedback loops with clients so that you know exactly what parts of your product or service provide the greatest value (stickiness factor). Be innovative and adapt to the changing needs of your clients and market conditions to ensure your company's continuous improvement and client satisfaction/retention. Recognize the best ways to spread the word and expand your access to new clients. Use conscious and organic/viral channels- online, affiliate and print to reach your target prospects and actively engage them for your services.

About Alli Sophia Jones is a business strategy coach, innovator and new media pioneer with over 10 years’ expertise launching diverse industry ventures for top entrepreneurs to the Global 2000, including successful initiatives for Microsoft, Sterling Commerce and CondeNast. Her reputation is based on her ability to proactively coach clients, collaboratively clarifying, deFining and then enabling them to execute go‐to‐market strategies for optimal ROI and ROTI. She is passionate about Finding the best tools and resources for you, clarifying your strengths and joys so that these become your exclusive professional focus.

www.lumicaconsulting.com

ALLI JONES BIZ DEVELOPMENT

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Top 3 BooksA New Earth: Awakening to Your Life's Purpose — Eckhart Tolle

The Artists Way at Work — Julia Cameron The 7 Habits of Highly Effective People — Stephen R. Covey

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Top 3 Tips 1. Social Buzz: Answer the question “What makes my company or product relevant to your friends or community?” Structure social message so it’s relevant and genuine. Take sometimes to develop your social “hook”.

2. Media Buzz (from Sue Kwon, CBS5) : Answer the question “What makes my company or product relevant?” Structure your pitch or message based on current trends or a hot topic. You will be more likely to get a bite from reporters looking for a business to “hook” or “peg” to a larger issue.

3. Corporate Buzz: Answer the question “Does my company, product and service align with what the customers of the Fortune 500 companies are looking for?” Think about how big corporation could support you and your business. Build partnership with Fortune 500 companies may not be as hard as you think. The key never about you. It’s all about adding value to them.

EDITH YEUNG

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$200 Off BizTechDay 2009 if you sign up at BizGrowth Event Today. $100 Off if you sign

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CREATE BUZZ FOR YOUR BUSINESS

About Edith Yeung is a force of nature.” says Mark O’Leary, Comcast Regional Vice President. Edith is a marketing expert, keynote speaker, guest host of CBS 5 Startup Profile and Executive Producer of BizTechDay – the most impactful business strategies and technology conference for small businesses. BizTechDay is the only conference that puts business first, technology second.

www.biztechday.com

Top 3 BooksTribes — Seth GodinTipping Point — Malcolm Gladwell

Made to Stick — Chip & Dan Heath

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Dawn Smith, Maisol Media. www.maisolmedia.com

Gimena Pena Malcampo, Pier 2 Marketing www.pier2marketing.com

Kira Stackhouse, Nuena www.nuena.com

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