Ghulam Ishaq Khan Institute, Topi23rd – 25th Apr / 2010

University Program

GIKI Drama Festival

Program LayoutProgram Layout

Every year GIK holds a Drama Festival in which all Universities willing to perform participates

This year 8 Universities from all over Pakistan participated and performed in the Drama Festival from 23rd to 25th Apr 10

Approx 3,000 people visited this year’s Festival in 3 days

The GIKI Auditorium was branded with easypaisa marketing material. Posters and banners were placed all around

Easypaisa “Danish Video” was screened throughout the festival specially during breaks and intervals. Special questionnaire were designed and asked from the audience. Gifts (including t-shirts, electric mugs and key chains) were presented to boys and girls with correct answer

A special kiosk was setup in the main Cafeteria where 2 EP Brand Ambassadors were available to explain the product and services to all people attending the Festival . Fliers and Brochures were available for understanding and knowing the Fee on transactions

2 Mobile Kiosk were setup at Hostels, 1 at boys and 1 at girls hostel. EP BA were sent to each student room during the 3 days and briefed them about EP products and specially how they can now use the easypaisa Retailer and get money from home

Festival & EP Kiosk PicturesFestival & EP Kiosk Pictures

Festival & EP Kiosk PicturesFestival & EP Kiosk Pictures

Festival & EP Kiosk PicturesFestival & EP Kiosk Pictures

Festival & EP Kiosk PicturesFestival & EP Kiosk Pictures

Thank youThank you