easter break! - the top 30 brands being talked about in april
DESCRIPTION
It was a quiet month for brands on Twitter in the UK because of the Easter holidays. The top 8 in our rankings didn’t change position. Cadbury made a move up the table with their strong brand ties to the holiday.TRANSCRIPT
Easter Break! Cadbury takes advantage of quiet month for brands on Twitter
PiQ UK Social Brand Report April 2014
PiQ UK Social Brand Report April2014 # Brand Buzz Score +/-‐
1 Facebook 7952 -‐
2 BBC 5396 -‐
3 Man Utd 5183 -‐
4 Google 3550 -‐
5 Amazon 3124 -‐
6 Apple 1917 -‐
7 Premier League 1902 -‐
8 Sky 1278 -‐
9 eBay 1207 +1
10 Tesco 1065 +1
11 xBox 1039 -‐2
12 Nike 781 +5
13 NBA 767 +30
14 BT 712 -‐2
15 Samsung 708 +5
# Brand Buzz Score +/-‐
16 NeQlix 639 -‐1
17 MTV 636 +8
18 Lego 630 -‐2
19 MicrosoS 629 -‐5
20 Starbucks 600 -‐1
21 Ford 578 +2
22 O2 497 -‐9
23 Asda 487 -‐1
24 Sony 426 -‐3
25 Ferrari 419 +1
26 Yahoo! 367 +1
27 General Electric 355 +24
28 Cadbury 345 +15
29 McDonald’s 355 -‐5
30 Waitrose 284 -‐2
Cadbury sneaks in unawares
• It was a quiet month for brands on Twi`er in the UK because of the Easter holidays.
• The top 8 in our rankings didn’t change posibon. • Cadbury made a move up the table with their strong brand bes to the holiday.
• General Electric also made an entrance to the list for the first bme.
• The NBA was a big talking point, but not necessarily for the right reasons.
Our community of the top 100k Influencers in the UK tweeted less than usual over Easter and the Bank Holiday weekend
1,280k
1,330k
1,380k
1,430k
1,480k
1,530k
1,580k
1,630k April
Tweets per Day
Creme Egg Time • Cadbury took advantage of the quiet period
and the holiday which its Creme Eggs are famous for.
• The confectionary brand climbed 22 places to be the 28th most "tweeted-about brand in "the UK last month.
• They were also creating "popular content around the "London Marathon.
GE brings an American "Holiday to the UK
General Electric also captured people’s imagination with their #SpringBreakIt hashtag on Twitter.
The destructive campaign was celebrating American Spring Break but
Brits joined in the fun across the pond.
Reluctant Talking Points
Two sporting brands would have rather stayed out of the spotlight this month.
Manchester United finally sacked their
struggling manager David Moyes.
And news reached the UK from across the pond of the drama unfolding in the
NBA.
LA Clippers owner was banned for life and fined $2.5m after he was recorded
making racist comments.
Top 10’s positions "over last 6 months
We took a look back at the last 6 months of PeerIndex Brand Reports to see what has been happening to the latest top 10. • Manchester United’s sad season sees them
peak as the 3rd most talked about brand after a dramatic six months.
• Sky is the brand with the most downward trajectory of the top 10.
• eBay on the other hand has been placing higher and higher up the list quite consistently.
Top 10’s positions "over last 6 months
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20 21
Nov Dec Jan Feb Mar Apr
Facebook BBC Google Man Utd Amazon Apple Prem League Sky eBay Tesco
