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  • VISIONEXECUTIONSUCCess

    309 EAST PACES FERRY PRESENTED BYLINCOLN PROPERTY COMPANY

  • Design isnot just what it looks likeand feels likedesign is how it works.John Donahue

  • Qualifications:T.A.M.I. & Creative Spaces

  • 730 midtown730 Peachtree street, atlanta, ga 30308

    ACQUIRED: 2000

    PRICE: $11,500,000

    RENOVATION: $4,200,000, all building systems, finishes, facade

    SOLD: $29,250,000

  • 712 West Peachtree712 West Peachtree Street nw, atlanta, ga 30308

    ACQUIRED: 2001

    PARTNER: Lend Lease

    SCOPE: Development of a 285,000 square foot, Class A, Office tower appealing to Tech and Dot.com industry

  • silhouette midtown1447 Peachtree Street Ne, Atlanta, GA 30309

    ACQUIRED: 2006

    CLIENT: Day Capital

    RENOVATION: $3,500,000

    SCOPE: Full building systems upgrades including interior and exterior renovations

  • 3405 Piedmont3405 Piedmont RD NE, Atlanta, GA 30305

    CLIENT: Colony Realty Partners

    LEASING: 100% leased to TAMI and professional service tenants

  • INNOVATION400 and Haynes Bridge, Alpharetta, GA 30022

    RESTAURANT VIEW FROM HAYNES BRIDGE ROAD

    CLIENT: MetLife Real Estate Investments

    ASSIGNMENT: 1.4 million square foot mixed use development focused on TAMI sector

  • VIEW OF MARKET STREET BUILDING FROM LAKEVIEW PARKWAY

  • PROJECT VIEW

    ORIGINAL PROJECT VIEW

  • PROJECT VIEW

    ORIGINAL PROJECT VIEW

  • The Jefferson455 Jefferson street, New York, NY 11237

    ACQUIRED: 2015

    SQFT: 125,000 SF

    TYPE: Office/Retail

    SCOPE: Full redevelopment and rehab of existing building in Brooklyn

  • The Desmond425 W 11th Street, Los Angeles, Ca 90015

    ACQUIRED: 2013

    SQFT: 78,500 SF

    SCOPE: Full redevelopment and rehab of existing building in Los Angeles

  • i|o Playa Vista12130 & 12180 Millennium drive, Los angeles, ca 90094

    ACQUIRED: 2011

    SQFT: 301,000 SF

    PARTNERS: Clarion Partners/LA Realty Partners

    SCOPE: Re-Invention of existing office

  • Tustin2160 Barrance Parkway, Irvine, CA 92782

    ACQUIRED: 2015

    PHASE I: 760,000 SF creative office development/campus

    SITE: 37 acres

    PARTNERS: City of Tustin, CA

  • Good designis obvious.Great designis transparent.Joe soprano

  • Lessons Learned

  • TheCreativeEquation

  • + =

    I + E = P/s Interaction

    Cool EnvironmentProductivity/satisfaction

  • CONNECTION

    INTERNET

    CLOUD

    RELATED

    Technology

    COMMUNICATION

    social media mobilemedia

    WIFIconferencing

    networkingfacebook

    sharingrelationships

    linktogetherness

    collaboration

    open

    family/friends electronicsaccessibility

    availability

    network data

    community

  • INTERIORS AMENITIES Exteriors

  • Interiors

    amenities

    exteriors

    Sustainable brick & beam efficient openness transparency

    roof top deck places to play bocce ball ping pong pool

    glass transparency white sleek modern warehouse

    collaborative interactive flexible utilization vibrant colorful glass

    brew Pub/beer boot camp decompression lounge flexible conferencing fitness

    brick nostalgic historic innovative street activated adaptive reuse

    natural wood lighting portable comfortable

    gigabit service mobile connection activated lobbies food trucks social patio fire pits kitchen bike room putt putt coffee ev stations

  • Key Features:1. Open floor plates which feature design elements such as high-traffic staircases that encourage accidental interactions; 2. More common areas than are strictly necessary multiple cafeterias, other places to read and work that encourage workers to leave confined office;3. An emphasis on areas that hold two or more people, rather than single-occupancy offices; and4. Purpose-free generic thinking areas in open-plan spaces which encourage workers to do their thinking in the presence of other people, rather than alone.

  • Loft Office SPacesCreative loft office space is as popular as ever, and although initial construction costs are high, these spaces command much higher rents. They attract a different type of tenant from the traditional office user. The highly-valued TAMI subset of office users are drawn to these spaces, and their high profit margins drives significant demand for these spaces. Loft Office Space is characterized by large floor plates, high, open ceilings, collaborative spaces, and natural light. Fluorescent lights and cubicle farms have been replaced by low partitions and big windows. These spaces are much more expensive to build, but companies that occupy such spaces enjoy high margins and enjoy savings in other areas. Workers who occupy these spaces are more satisfied with their jobsand that satisfaction drives worker retention.

  • Creativityis to thinkMoreEfficiently.Pierre Reverdy

  • who will lease

  • Who will lease?

    Hospitality Solution Data Search Engine Cyber Security Health Care Solutions eCommmerce

    Health Care Solutions CRM Technologies Online Investments Event Application eCommmerce

    E-Invoicing Cyber Security

    eCommerce Solutions

    Financial Services Staff Agency Cyber Security Parking Application Software

    CRM Lottery Technologies B2B Marketing

    Cloud Services

    Fitness Application

    Consulting Services

    Health Care Solutions

    Marketing Solutions

  • amenities desired by TAMI companies:

  • Accessibledesignis gooddesign.Steve Ballmer

  • Leasing Strategy

  • strengths challengesUnmatched amenity base within walking distance of the Building

    Location, Location, Location

    Potential Retail opportunities at the Building

    Smaller floor plates allow Tenants to control their own floor

    Outstanding views

    Sense of history (i.e. oldest high-rise office building in Buckhead)

    Ceiling Heights

    Smaller floor plates prohibit efficient expansion

    Lack of Interstate Access

    Lack of Public Transportation

  • Property LeveL Recommendations

  • Property LeveL Recommendations

    DEMOLISH ALL FLOORS OF OFFICE SPACE TO INCLUDE CEILINGS AND GRID

  • Property LeveL Recommendations

    COMPLETE RESTROOM RENOVATION WITH BUILDING STANDARD FINISHES ON ALL FLOORS

  • Property LeveL Recommendations

    CREATE A SPEC FLOOR COMPLETE WITH HARD DUCT HVAC SYSTEM THROUGHOUT, SPRAY THE CEILING AND INSTALL BUILDING STANDARD LIGHTING

  • Property LeveL Recommendations

    CONSIDER CREATION OF BALCONIES ON HIGHER FLOORS OF THE BUILDING

  • Property LeveL Recommendations

    CREATE EXTERIOR SIGNAGE TO DISTINGUISH BUILDING FROM OTHERS

    HAYNES BRIDGE ROAD VIEW

  • Property LeveL Recommendations

    ACTIVATE LOBBY AND RETAIL AREAS

  • rent

    Escalations

    Lease Term

    free rent

    Tenant Improvementallowance

    parking costs

    Floor 3: $32/sf full-service

    Floors 4-7: $35/sf full-service

    Floors 8-11: $38/sf full-service

    3% 2.5%

    65 months

    91 months

    5 months

    7 months

    $40/sf $50/sf

    $75/month unreserved

    $150/month reserved

    Market lease assumptions

  • 1.3 M SF

    $24.95/SF

    716,000 SF

    18.5%

    $29.53/SFamount of existing creative office

    space in ATL

    average quoted full-service rent for existing Class A traditional office space in ATL

    premium in rent that cre-ative office space achieves

    over Class A traditional office space in ATL

    amount of proposed creative office development in ATL

    average quoted full-service rent for existing creative office space in ATL

    creative office statistics - metro atlanta

  • Buckhead Atlanta EFfect

    BEFORE RATES

    DELTA BEFORE

    AFTER RATES

    DELTA AFTER

    ONE BUCKHEAD $28.50 $40.00

    TOWER PLACE 100 $27.50 $31.25

    TWO BUCKHEAD $27.50 $38.50

    TOWER PLACE 200 $27.00 $33.50

    $1.00 $8.75

    $0.50 $5.00

  • Atl tech villageEFfect

    BEFORE RATES CHANGE

    AFTER RATES

    3405 PIEDMONT $19.50 $7.50 $27.00

  • The Functionof designis letting designfunction.Micha Commeren

  • project team

  • LINCOLN PROPERTY COMPANY is one of the largest and most respected diversified real estate services firms in the United States and is the only national real estate company to rank concurrently in the Top 10 lists of Management/Ownership of Office, Industrial and Multi-family.

    With an international footprint that includes offices in 38 cities across the United States and 6 cities in Europe and South America, Lincoln remains a privately and closely held company. As a matter of corporate intention and philosophy, the company has operated virtually debt-free since the early 1990s, uniquely positioning itself to provide focus and performance as well as consistency and stability to its clients and employees in the economically challenging times of today.

    This corporate philosophy combined with 50 years of global real estate experience and the ability to think like an owner is what differentiates Lincoln from other service providers and real estate companies. The companys history of developing and acquiring assets for its own account as well as providing a full cadre of services to other owners over the span of the last four decades has created a culture throughout the firm whereby each employee treats each third party as