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East Midlands Gateway Strategic Rail Freight Interchange

Kegworth

FRAMEWORK TRAVEL PLAN July 2014

Produced by:

Integrated Transport Planning Ltd 32a Stoney Street The Lace Market

Nottingham NG1 1LL

Tel: 0115 9886905

Contact: Jon Parker

Email: [email protected] Web: www.itpworld.net

http://www.itpworld.net/

Document Control Sheet

Project Name East Midlands Strategic Rail Freight Interchange

Client Roxhill

Project Code 1251

Project Manager Emma Taylor

Project Director Jon Parker

Quality Manager Jamie Wheway

Start Date

Project Folder F:\1200-1299\1251 East Midlands SRFI

Team Members Jon Parker, Emma Taylor, Stephanie Norris

Sub Consultants N/A

Ver File name Description Prepared Reviewed Approved Date

QC1.

0

EastMidlandsGateway_

TravelPlan_220714_v1-0

FINAL

FINAL ET JP JP 22/07/14

QC1.

0

EastMidlandsGateway_

TravelPlan_090714_v1-0

FINAL

FINAL for final client

team review ET JP JP 09/07/14

D1.3 EastMidlandsGateway_

TravelPlan_090514_v1-2 Draft for Consultation SN JP JP 14/05/14


TravelPlan_090514_v1-2 Draft for internal review SN JP JP 09/05/14


TravelPlan_020514_v1-1 Draft for client comment SN JP JP 02/05/14

D1 EastMidlandsGateway_

TravelPlan_280414_v0-1 Draft for internal review SN JP JP 29/04/14

Notice

This report has been prepared for Roxhill in accordance with the terms and conditions of appointment. Integrated Transport Planning Ltd cannot accept any responsibility for any use of or reliance on the contents of this report by any third party.

EAST MIDLANDS GATEWAY FRAMEWORK TRAVEL PLAN

24/07/2014

CONTENTS

Page

1 INTRODUCTION 3

Report structure 3

2 BACKGROUND 5

Proposed development 5

Trip generation 5

Site Audit 6

3 SCOPE OF THE TRAVEL PLAN 12

Issues identified by the Transport Assessment predictions and the site audit 12

Proposed development site travel activity 12

Individuals impacted by the travel plan 12

4 TRAVEL PLAN OBJECTIVES 13

5 PROPOSED ACTIONS 15

6 IMPLEMENTATION & MONITORING 18

Implementation 18

Monitoring 18

7 FALL BACK MEASURES 21

8 MARKETING 23

Pre-engagement preparation 23

Engaging with businesses 23

Sustaining engagement 24

9 MANAGEMENT 25

Travel Plan Coordinator 25


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LIST OF TABLES

Page

Table 2-1: Total person trip generation 5

Table 2-2: Services serving the EMSRFI under each phase of the public transport strategy 10

Table 2-3: Parking provision 11

Table 4-1: Mode share targets from initial occupation to full occupation 14

Table 5-1: Proposed Travel Plan measures 15

LIST OF FIGURES

Follows Page

Figure 1-1: Site Location Plan 4

Figure 2-1: Existing and proposed walking and cycling routes 8

Figure 2-2: Proposed public transport network 9


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1 INTRODUCTION

1.1 Integrated Transport Planning Ltd. (ITP) has been appointed by Roxhill to prepare a

Framework Travel Plan to support the application for a Development Consent Order for the

development of the East Midlands Strategic Rail Freight Interchange (EMSRFI) in Kegworth

(which is defined as a Nationally Significant Infrastructure Project).

1.2 The EMSRFI is a proposed large scale employment site, located adjacent to East Midlands

Airport (EMA). The site will accommodate an intermodal freight terminal and several units of

rail served warehousing. The location of the site is shown in Figure 1-1.

1.3 This Travel Plan has been produced in accordance with Leicestershire County Council’s

guidance ‘Writing a successful Travel Plan: A guide for developers’. Regard has also been

given the following DfT guidance: ‘Delivering Travel Plans through the Planning Process’

and EMA’s Travel Plan.

1.4 The Travel Plan will be implemented from first occupation and will be monitored for 10 years.

Report structure

1.5 This report has been structured using Leicestershire County Council’s Travel Plan guidance

and is organised as follows:

Chapter 2 provides a background to the proposed development including: a site

assessment, an overview of the proposed development and how it links into the

existing transport network and details of trip generation as a result of the development;

Chapter 3 summarises the scope of the travel plan;

Chapter 4 identifies the objectives, output targets and expected outcomes of the travel

plan;

Chapter 5 outlines the proposed actions for the Travel Plan;

Chapter 6 highlights how the Travel Plan will be implemented and monitored;

Chapter 7 explains the fall back remedies that could be invoked if the agreed outcomes

are not achieved;

Chapter 8 sets out the marketing plan to engage stakeholders with the Travel Plan;

and,

Chapter 9 explains how the Travel Plan will be managed, pre and post construction,

including the appointment of a Travel Plan Coordinator.


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Figure 1-1: Site Location Plan


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2 BACKGROUND

Proposed development

2.1 The EMSRFI is a proposed large scale employment site located adjacent to East Midlands Airport and accessed via a new junction on the

A453 (extensive highway works are proposed on the A50, A453, M1 Access and Kegworth Bypass to mitigate the impact of development).

2.2 The development proposed is described below. This should be read in conjunction with the Parameters Plan (Document 2.10) and the

detailed works plans/highway drawings submitted as part of the application for Development Consent Order.

An intermodal freight terminal accommodating up to 16 trains per day and trains of up to 775m long and including container storage

and HGV parking.

Up to 557,414 sq m of rail served warehousing and ancillary service buildings.

A new rail line connecting the terminal to the Castle Donington branch freight only line.

New road infrastructure and works to the existing road infrastructure.

Demolition of existing structures and structural earthworks to create development plots and landscape zones.

Strategic landscaping and open space, including alterations to public rights of way and the creation of new publicly accessible open

areas.

Bus interchange.

2.3 In line with other similar rail freight interchanges it is assumed that the development will operate predominantly on a three shift basis as

follows:

06:00 – 14:00

14:00 – 22:00

22:00 – 06:00

2.4 However, the site also includes office and administration employment opportunities which will operate 09:00 – 17:30, and there is a need to

consider access across the 24 hour period to ensure flexibility for staff that may need to arrive early / work late outside of these general

shift patterns. It is assumed that the site will operate 7 days per week.


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2.5 The development of the employment units on the site will be phased (current estimate is that it may take 7 years before full occupation).

Upon completion (full occupation), it is estimated that around 7,000 employees will be working at the site.

Trip generation

2.6 Table 2-1 shows the predicted trip generation by the site once fully operational. These figures are taken from the EMSRFI Transport

Assessment.

Table 2-1: Total person trip generation

Time period Arrivals Departures Two-way

0800-0900 858 217 1,075

1700-1800 408 967 1,375

Daily 9,258 9,231 18,489

Site Audit

2.7 The proposed EMSRFI development has been designed to ensure that infrastructure measures are in place to encourage public transport,

cycle and pedestrian travel to the site as a priority. Enhancements have also been incorporated to the surrounding road network to ensure

that the site does not negatively impact upon the current flow of traffic but also to enable the provision of enhanced bus services to the site.

Full details of the proposed transport measures can be found in the Transport Assessment. However, key strategic improvements include:

Large-scale improvements to M1 Junctions 24 and 24A.

Provision of a new A6 Kegworth Bypass.

New Public Transport Measures.

Improved Pedestrian Facilities.

Improved Cycling Facilities.

2.8 The measures identified will provide a comprehensive package of alternatives to the private car, as well providing much needed traffic relief

to M1 Junction 24/24A.


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Strategic Highway Improvements for vehicular access

2.9 The improvement package comprises:-

Removal of the Junction 24A roundabout and its replacement with free-flowing southbound slip-roads over the M1.

Provision of a Kegworth Bypass.

Widening of the M1 southbound to 4 lanes between the new A50 slip-road at J24A and the existing Junction 24 slip-road.

Provision of a short “Link” at Junction 24, carrying A453 traffic from the SRFI and Airport to the north/westbound A50 without the need

to pass through Junction 24.

Widening and signalisation of the A453 arm into Junction 24 from the east.

Construction of a new site access onto the A453 south of Junction 24 to serve the development.

A new bridge over the M1 Motorway would also be provided near the site access junction for the Kegworth Bypass. This will replace

the nearby Ashby Road Overbridge, which is too narrow for re-use in the scheme. The latter would remain for pedestrian and cycle

use only.

Bus priority and the provision of dedicated facilities from the Kegworth Bypass to the Ashby Road.

Pedestrian and cycle access

2.10 Significant enhancements are planned to improve walking and cycling routes to the site and within the development. They include:

A new off-carriageway footway/cycleway route alongside the Kegworth Bypass between the A6 south of Kegworth and the A453 west

of the M1

Existing public footpaths that cross the route of the Bypass would be amended, with informal crossing facilities provided at suitable

locations.

Signalised crossings would be provided for pedestrians and cyclists to cross the A453, which would enhance the existing route

between the Airport and Kegworth.

Formal pedestrian and cycle route will be provided alongside the main development roads and where the footpaths and bridleways

cross the SRFI they will be diverted within the site.

Walking and cycling links to / from nearby settlements including Lockington and Kegworth which are outlined in the Transport

Assessment.


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2.11 The location of existing and proposed walk / cycle routes is shown in 2.1.

Cycle facilities

2.12 The transport assessment sets out the cycle and car parking provision. It is proposed to provide 400 cycle parking spaces split across the

units. This has been calculated based upon forecast modal split for the development and staffing levels and equates to approximately 10%

of car parking spaces or around 5% of the anticipated staff numbers. The Local Authorities design guidance requires spaces to be

provided at 1 per 400sqm. However these standards do not reflect the large scale warehousing proposed at the site and in this case the

application of the standard would result in an over provision of cycle parking. There is however space available on site to increase cycle

storage should this become necessary in the future. Use of the cycle parking spaces would be monitored as part of the Travel Plan.

Public Transport Access

2.13 A public transport strategy has been produced, which has emerged from discussions with the key local bus operators (Trent Barton and

NCT) and the PT officers from the three Shire and three City Councils. Account has also been taken of the views of EMA.


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The strategy outlines how the integration of rail, bus and tram services will be phased to form a comprehensive public transport network to serve the site and the EMA. The document considers travel by public transport to the site from the neighbouring towns and cities in Nottingham, Derby, Leicester and Loughborough as well as smaller towns within closer proximity to the site. Further details of public transport services to the site can be found in the Public Transport Strategy document. A summary of bus routes due to be introduced over the course of the development period can be found below (Figure 2-1: Existing and proposed walking and cycling routes (note: full version available in transport assessment)


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Figure 2-2: Proposed public transport network


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2.14 Table 2-2), and summarised in Figure 2-2.


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Figure 2-1: Existing and proposed walking and cycling routes (note: full version available in transport assessment)


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Figure 2-2: Proposed public transport network


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Table 2-2: Services serving the EMSRFI under each phase of the public transport strategy

Service Frequency Route

Phase 1 – Delivery of the SRFI interchange and extension of Coalville service to EMSRFI

Nottingham Skylink

3 Buses per Hour

Nottingham - Long Eaton -Castle Donington -East Midlands Airport- SRFI

1 Bus per Hour

Pegasus Business Park - East Midlands Airport - SRFI - Loughborugh

Derby / Leicester Skylink via Kegworth

1 Bus per Hour

Leicester – Loughborough - Kegworth – SRFI - East Midlands Airport - Derby

Derby / Leicester Skylink via Long Whatton and Diseworth

1 Bus per Hour

Leicester – Loughborough - Long Whatton – Diseworth - East Midlands Airport - Derby

Coalville Airlink 155 1 Bus per

Hour (7am-7pm)

Coalville – Airport - SRFI

Phase 2 – Extension of existing my15 service to EMSRFI

Nottingham Skylink

3 Buses per Hour


1 Bus per Hour



1 Bus per Hour


Derby / Leicester Skylink Long Whatton and Diseworth

1 Bus per Hour



Hour (7am-7pm)


my15 extension to EMSRFI

3 Buses per Hour

(5am-11pm)

Ilkeston – Stapleford – Long Eaton – SRFI (potentially extending to Airport)

Phase 3 – Extension of the my15 service to / from Coalville

Nottingham Skylink

3 Buses per Hour


1 Bus per Hour



1 Bus per Hour



1 Bus per Hour


Either:

my15 extension to Coalville 3 Buses per Hour

Ilkeston – Stapleford – Long Eaton – SRFI - East Midlands Airport - Coalville

AND / OR:


Hour (7am-7pm)


Phase 4 – Reinstatement of the A453 service


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Service Frequency Route

Nottingham Skylink

3 Buses per Hour


1 Bus per Hour



1 Bus per Hour


Derby / Leicester Skylink Long Whatton and Diseworth

1 Bus per Hour


my15 extension to Coalville and/or Coalville Skylink

3 Buses per Hour


A453 service 1 or 2

Buses per Hour

(Nottingham – Meadows) – Clifton – East Midlands Parkway – Kegworth - SRFI – East

Midlands Airport

Phase 5 – Increased frequency on the Derby Leicester / Skylink

Nottingham Skylink

3 Buses per Hour


1 Bus per Hour



1 or 2 Bus per Hour

Leicester – Loughborough - Kegworth – SRFI - East Midlands Airport - Derby (via Castle

Donington)


1 or 2 Bus per Hour

Leicester – Loughborough - Long Whatton – Diseworth - East Midlands Airport - Derby (via

Castle Donington)

my15 extension to Coalville and/or Coalville Skylink

3 Buses per Hour


A453 service 1 or 2

Buses per Hour

(Nottingham – Meadows) – Clifton – East Midlands Parkway – Kegworth - SRFI – East

Midlands Airport

Parking provision

2.15 Car and HGV parking requirements are set out in the transport assessment, based on the

6C’s design guide, and for completeness are summarised in Table 2-3. The proposed levels

of car parking spaces are below the maximum allowance, whilst sufficient HGV is provided.

2.16 It is proposed that 700 of the car parking spaces will be designated for use by car sharers.

Car share bays will be located in preferential locations, close to building entrances.

Table 2-3: Parking provision

Component 6Cs Parking Standards

Car Parking HGV Parking

B8 (560,000sqm) 1 per 120sqm (max)

(out of town) 1 per 400sqm (min)

Total 6Cs standards 4468 1341

Total proposed 4206 1543

(1020 spaces +523 loading docks)


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3 SCOPE OF THE TRAVEL PLAN

Issues identified by the Transport Assessment predictions and the site audit

3.1 The Transport Assessment has taken a robust approach to dealing with the impact of

generated traffic. This has included the use of a bespoke strategic model to determine

overall levels of traffic generation and impact, and mitigation option testing, along with a

more detailed VISSIM model to explore the impact on local junctions. The package of

highway improvement works is extensive, and has been developed in collaboration with the

Highways Agency and each of the local Councils. As such there isn’t any identified highway

‘need’ for the travel plan to achieve any specific levels of car trip reduction to meet the

requirements of the transport assessment.

3.2 However, the travel plan does have an important role to play in widening the accessibility of

the site to those people that do not have access to the use of a private car for their commute

to work, improving the health and well-being of employees, cutting carbon, and enhancing

the sustainability of the site.

Proposed development site travel activity

3.3 The Travel Plan aims to enhance and promote the sustainable travel facilities at the

proposed site. It will focus upon providing information regarding walking; cycling, public

transport and car sharing to the site, with the aim of making these forms of transport an

attractive and affordable alternative (compared to travelling to the site by car).

Individuals / organisations impacted by the travel plan

3.4 The location of the development site is within the Leicestershire County Council boundary,

however the strategic significance of the proposed development means that a number of

neighbouring local authorities and local stakeholders including East Midlands Airport have a

vested interest in the new development and its impact on the transport network. As part of

the consultation process for the EMSRFI Public Transport Strategy, ITP have met with the

following stakeholders (through one to one meetings) to identify key issues.

Nottingham City and Nottinghamshire County Councils (PT officers).

Leicester City and Leicestershire County Councils (PT officers).

Derby City and Derbyshire County Councils (PT officers).

Local bus operators (Trent Barton, NCT and Premiere).

East Midlands Airport.

3.5 These meetings took place at an early stage in the development of the Public Transport

Strategy, and have helped to define an appropriate and robust approach to planning the

future public transport network and establishing key principles.


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4 TRAVEL PLAN OBJECTIVES

4.1 The main aim of the Travel Plan is to ensure that:

EMSRFI is well served by sustainable travel (Inc. walking, cycling, public transport and

car sharing) from the first stage of development, and

Staff have a reasonable alternative to the private car for their journey to work.

4.2 Supporting this aim are a number of objectives, namely:

To ensure employees are encouraged to use public transport by promoting the network

of services which directly access EMSRFI, highlighting the frequency and reliability of

the services over the development’s hours of operation.

To ensure that employees are encouraged to use active travel by promoting the local

walking and cycling routes, as well as running promotional campaigns and providing

site-specific advice on cycling initiatives to businesses.

To ensure that employees are encouraged to car share to work by promoting ways to

find a car share partner and introducing priority car share bays where appropriate.

To ensure good quality and timely information is provided to employees to enable them

to make informed choices about their travel options.

To ensure the time and cost of journey by sustainable travel is not prohibitive (when

compared to car based equivalent).

To ensure occupiers (employers) at EMSRFI promote sustainable travel, through site

specific travel plans.

To work with the Airport and local Councils to annually report the results of sustainable

travel promotion to the Airport Transport Forum.

4.3 The targets supporting the aim and objectives is that:

10% of employees working at EMSRFI should arrive by bus by 2026.

5% of employees working at EMSRFI should arrive by active travel (walking or cycling)

by 2026.

15% of employees working at EMSRFI should car share to the site by 2026.

All businesses at EMSRFI should receive a travel pack and necessary travel

information to disseminate to staff within 3 months of initial occupation.

All businesses at EMSRFI should receive information regarding the discounts available

for sustainable travel (e.g. publicising any season ticket discounts secured) within 3

months of initial occupation.

To ensure all employers at EMSRFI have introduced a site specific (unit) travel plan by

2026.

To report the findings of monitoring activities to Leicestershire County Council and the

Airport Transport Forum annually to ensure that the Travel Plan will meet the targets

outlined above by 2026.


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4.4 Table 4-1 below clarifies the Travel Plan targets for the development site from initial

occupation to full development. The baseline mode share results have been derived from the

Transport Assessment (trip generations) and staff mode share data provided by the Airport.

Alongside the full occupation Travel Plan target, interim targets have been included to

monitor progress through the duration of the development’s construction.

Table 4-1: Mode share targets from initial occupation to full occupation

Mode Opening Year 3 year interim

target

7 year interim target (est. full

occupation) 10 year target

SOV 80% 76% 71% 70%

Car Share 12% 13% 15% 15%

Public

Transport

5% 8% 10% 10%

Walking and

cycling

3% 3% 4% 5%

4.5 The following chapter sets out the proposed strategy to support these aims, objectives and

targets.


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5 PROPOSED ACTIONS

5.1 Table 5-1 sets out the specific travel plan measures that will be implemented to achieve the

overall aim of encouraging employees to commute to the site by sustainable travel.

5.2 The table identifies the person responsible for introducing the measure and the approximate

timescale for implementation. An appropriate budget has been allocated to fund the delivery

of the travel plan measures.

Table 5-1: Proposed Travel Plan measures

Measure Responsibility Timescale

Wa

lkin

g

Provision of appropriate well lit, safe walkways / footpaths on approach to the development

Developer Prior to

occupation

Ensure the site has adequate pedestrian access points Developer Prior to

occupation

Design of a site specific 'active travel map'

encompassing walking and cycling Area-wide TPC Prior to

occupation

Personal alarms, umbrellas or other supporting

measures Area-wide TPC

/ Unit TPC On

occupation

Promotion of Walk to Work Month Area-wide TPC / Unit TPC

Annually

Promotion of area-wide walking events Area-wide TPC Annually

Cyclin

g

Provision of cycleway connections to all parts of the development.

Developer Prior to

occupation

Provision of adequate cycle parking provision for the employment units

Developer Prior to

occupation

Provision of shower facilities, changing rooms and locker facilities in employment units.

Developer Prior to

occupation

Creation of a Bike User Group (BUG) Area-wide TPC On

occupation and ongoing

Promotion of the Cycle2Work Scheme Area-wide TPC

/ Unit TPC On

occupation

Dissemination of local cycle maps Area-wide TPC

/ Unit TPC

On occupation

and ongoing

Promotion of area wide cycling events / challenges Area-wide TPC Annually

Pu

blic

Tra

nspo

rt

Introduction of the bus interchange at the SRFI Developer Prior to

occupation of first units

Expansion of existing bus services / new bus services to serve the development in accordance with the PT strategy

Developer / Area-wide TPC

/ Local Bus Operator

Phased in accordance

with PT Strategy

Taster bus ticket promotion Area-wide TPC On


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Measure Responsibility Timescale

occupation from launch of

new route

Promotion of area wide bus events / challenges Area-wide TPC Annually

Active dissemination of public transport information by Travel Plan Coordinator

Area-wide TPC / Unit TPC

On occupation

and ongoing

Ca

r sh

arin

g

Introduction of priority car share bays at each employment unit

Area-wide TPC On

occupation

Delivery of a site wide car sharing initiatives Area-wide TPC

/ Unit TPC

On occupation

and ongoing

On-going promotion of car sharing Area-wide TPC Annually

Ma

rketin

g

Appointment of an Area-wide Travel Plan Coordinator Developer Prior to

occupation

Appointment of Unit Travel Plan Coordinator for employment sites


On occupation

Unit Travel Plans developed for each employment unit Area-wide TPC

/ Unit TPC

3 months following

occupation of each

employment unit

Provision of a transport “Bulletin Board” at each employment unit within the site. Information on each mode will be up-dated by the Area-Wide Travel Plan Co-ordinator on a regular basis.

Area-wide TPC On

occupation

Establish a Travel Plan Web Site for the SRFI, which will provide information on travel. Information on each mode will be up-dated by the Area Travel Plan Co-ordinator on a regular basis.

Area-wide TPC

Prior to occupation,

ongoing maintenance

Provision of travel information ‘Welcome Packs’ to all new businesses (and their employees)

Area-wide TPC On

occupation

Review and re-issue travel packs to the occupiers of the site

Area-wide TPC Year 4, Year

7 and Year 10 of occupation

Regular newsletter to be distributed to all businesses at the site for first 10 years of development

Area-wide TPC Ongoing

Involvement in national travel related events (e.g. promotion of national liftshare week, bike week)


Ongoing

High impact marketing campaign (In collaboration with EMA)

Area-wide TPC Annually

Fall back funding for additional promotional events for site-specific campaigns

Area-wide TPC Annually from

Year 3


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Measure Responsibility Timescale M

onito

ring

Annual monitoring surveys and report from introduction of first commercial occupiers until 2026


Annually

Vehicle counts Area-wide TPC Annually

Public Transport satisfaction surveys Area-wide TPC Annually

Focus groups Area-wide TPC Annually

*For explanations of the role of area-wide and unit TPC’s please read Chapter 6


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6 IMPLEMENTATION & MONITORING

Implementation

6.1 The implementation of the travel plan will begin from the first occupation of the commercial

units. To ensure that it is successfully implemented an area-wide Travel Plan Coordinator

(TPC) will be appointed to manage the delivery of the Travel Plan measures. It is important

to note at this stage that this document is a ‘Framework Travel Plan’, as defined in LCC and

DfT guidance (as the multiple end occupiers of the site are not yet known). Upon occupation

each employment unit will develop its own site specific ‘unit travel plan’ which will be

consistent with this framework but will reflect the specific operational needs of the employer

and their staff.

6.2 A suitable agreement will establish a mechanism to secure the enduring collaboration and

involvement of all subsequent occupiers to work together to achieve the overall targets for

the development as a whole.

Area-wide Travel Plan Coordinator (TPC)

6.3 The responsibilities of the area-wide TPC will be two-fold; firstly they will strategically

manage travel plan activity at a site-level, which includes liaising with the occupiers of the

commercial units to gain their support and commitment to the Travel Plan, and secondly they

will monitor the success of the Travel Plan in achieving its aims. The TPC will provide

summary reports to the Local Authority, key stakeholders, and partners annually.

6.4 The area-wide TPC will act as the conduit for providing each of the unit TPC’s with the

necessary resources, advice and support to ensure that the travel plan will be successfully

implemented at their site. Alongside these supportive duties, the area-wide TPC will be

responsible for implementing promotional campaigns for the site as a whole, examples of

this include specific week-long promotional events for particular modes of travel.

Unit Travel Plan Coordinators (UTPC)

6.5 At this stage of development, it is not known who the end occupiers of the employment units

will be. Hence, it will be the future occupier’s responsibility to develop a ‘unit travel plan’ for

their own employees, based around the principles set out in this framework travel plan for

the site as a whole.

6.6 The Development Consent Order will establish a mechanism to secure future occupiers’

responsibility for preparing and implementing a unit travel plan for their employees.

6.7 These unit travel plans should be prepared after employers have undertaken a baseline

travel survey (within 3 months of initial occupation). Each occupier will be required to

nominate a unit travel plan co-ordinator to act as the lead contact within each business. This

person will take responsibility for delivering site specific travel plan measures at each

employment site, and will liaise with the area-wide travel plan coordinator on issues which

are relevant to the site as a whole.

Monitoring

6.8 The Travel Plan monitoring period will be from first occupation, to ten years following the

opening of the development. In accordance with LCC guidance the monitoring of the travel

surveys will in the first instance be completed using baseline and annual travel surveys


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through i-Trace monitoring software. However, should difficulties in this delivery mechanism

arise, the template travel survey from East Midlands Airport (EMA) will be used to ensure

that the data from both large employment sites can be aggregated to provide a complete

picture of commuter travel for the EMA / EMSRFI transport network.

Baseline travel surveys

6.9 It will be the responsibility of each employer on site to complete a baseline employee travel

survey within 3 months of occupation of the unit. The area-wide TPC will assist the UTPC

with accessing the i-Trace monitoring software (or as agreed using the EMA template),

however it will be up to individual employers to administer the survey with their staff. Should

the businesses find that they are not able to complete the survey electronically via i-Trace,

the area-wide TPC will liaise with LCC on behalf of the business to determine the most

suitable way of administering a paper-based survey.

6.10 Results from the baseline travel surveys will be made available to the UTPC and to the area-

wide TPC. The area-wide TPC will aggregate all of the initial travel survey data to provide a

baseline for the site which can be monitored annually over a 10 year period.

Annual travel surveys

6.11 Following the completion of a baseline survey, an annual employee travel survey will be

carried out with all occupiers on the site to assess travel behaviour change. Once again i-

Trace monitoring software will be used to standardise the monitoring process.

6.12 Annual travel surveys will be compared against the baseline surveys to measure travel

behaviour change at the site. Response rates to the annual travel survey are therefore very

important. If required, measures will be put in place to incentivise the travel survey. The

surveys will be undertaken at the same time each year, ideally in September.

Traffic counts

6.13 Vehicular access to the development is restricted to one entry / exit point via an access from

the A453. It is therefore possible to monitor the number of vehicles visiting the site by

carrying out traffic counts using permanent loops which will be installed and monitored as

part of the development (including cyclists / pedestrians on the adjacent cycleway / footway

to the entrance to the site).

Public transport passenger counts

6.14 Enhancing the mode share of public transport is one of the main objectives for the Travel

Plan; therefore specific emphasis will be placed upon monitoring the number of individuals

travelling to the site by bus. The primary mechanism for gaining this information is through

public transport passenger counts. It is proposed that these will take place annually in May

and will be carried out on-site at the interchange terminal in peak travel times. Prior to the

surveys being completed the area-wide TPC will liaise with the bus operators to coordinate

an appropriate time and date.

6.15 To support the on-site passenger counts, the Travel Plan Coordinator (TPC) will liaise with

public transport operators to obtain cumulative patronage figures for the bus routes that

serve the EMSRFI and the Airport. It is understood that these patronage figures are already

provided to the Airport and it is envisaged that this information could also be shared with the

area-wide TPC at the EMSRFI.


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Public transport satisfaction surveys

6.16 In line with the EMA’s monitoring mechanism a yearly satisfaction survey will be carried out

with bus passengers on bus routes which service EMSRFI and EMA. The survey will provide

an indication of passenger’s perceptions of the bus and identify if there are aspects of the

journey that could be enhanced.

Focus / Discussion Groups

6.17 In order to gain a deeper understanding of the travel needs and barriers of staff working at

EMSRFI two discussion groups will be held each year as part of the monitoring programme.

Monitoring Reports

6.18 Part of the area-wide TPC’s remit will be to produce an annual monitoring report which will

be submitted to LCC. It will also include any relevant information on changes of personnel,

partnerships with other organisations and set out plans for the forthcoming year. The results

of monitoring surveys will periodically be disseminated to all businesses, potentially through

the travel plan newsletter. The Travel Plan is a ‘living’ document, as such; the developer is

committed to a 10 year review and evaluation for the County Council.


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7 FALL BACK MEASURES

7.1 As outlined in Chapter 6 a comprehensive monitoring strategy will be implemented as part of

the Travel Plan to ensure that the area-wide TPC and the Airport Transport Forum have a

clear understanding of travel behaviour at the site from first occupation.

7.2 The progress of the Travel Plan will be reviewed against the targets annually. The results of

the staff travel survey will be the primary mechanism for assessing travel to work patterns

and will be assessed at both an area-wide and unit level. By assessing the travel to work

data at a unit level it is possible to identify if businesses are achieving their individual travel

plan targets. If a business has achieved limited success in promoting a certain mode of

transport, the area-wide TPC will meet with the unit TPC to develop a tailored mode-specific

marketing campaign to incentivise its use.

7.3 If a business is not achieving its travel plan targets, and therefore impacting on the

achievement of the area-wide travel plan targets, the fall back measures introduced will be

wholly dependent on the requirements of that organisation. Implementing this tailored

approach to fall back measures means that the UTPCs and the area-wide TPC can develop

a campaign that is sympathetic to the nature of the business therefore creating a higher

likelihood of participation and subsequent behaviour change. Examples of initiatives and

campaigns that could be tailored to businesses include:

Intensive short term ‘sprint’ campaigns for particular modes of transport (for example

one month intensive programmes to widely promote walking, cycling, car sharing or

public transport).

On site travel clinics and Personalised Travel Planning.

Active Travel

Bikers / walkers breakfast.

Site-specific workplace challenges – e.g. virtually cycle Land’s End to John O’Groats.

Promotional events – e.g. Dr Bike.

Public Transport

Taster tickets for buses which serve the EMSRFI (area-wide).

Targeted marketing campaign of the bus discounts achieved by frequent bus use.

Passing on discounts for bulk purchasing tickets to employees.

Interest free loans to purchase season tickets.

Car Sharing

Monthly prize draw for employees who car share.

Car share network events to help employees find a car share partner.

Emergency guaranteed ride home promotion.

‘Cash-out’ schemes that give daily payment to car sharers.

Accrual in annual leave for car sharers.


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7.4 With all of these initiatives it is possible identify the outputs (by noting down participation

rates), and also the outcomes by comparing the before and after travel survey data for

comparative years to assess behaviour change in line with the travel plan targets.


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8 MARKETING

8.1 Marketing is the catalyst for promoting sustainable travel at the proposed development. The

following paragraphs outline how the stakeholders at the site, namely the commercial

occupiers, will be engaged with sustainable travel promotion.

Pre-engagement preparation

8.2 Ahead of engaging with businesses it will be necessary to develop and source the

appropriate resources for promoting sustainable travel. Copies of information documents

should be made available both electronically and in hard-copy so that those employees that

do not have access to a PC at work can still access the information. Basic travel information

that will be provided includes cycle maps, public transport timetables and maps and

promotional flyers for walking and car sharing.

8.3 Creating a dedicated webpage for travel to the proposed development will provide a central

point of access for travel information to the site. It will be possible to upload links to relevant

travel information pages, provide downloadable copies of transport maps and timetables as

well as creating a news section about travel campaigns happening at the development. To

make the site interactive it will be integrated with social media sites such as Facebook and

Twitter for engaging directly with employees regarding area-wide competitions or

campaigns.

8.4 Consideration will also be given to the branding of the travel plan, as the most successful

travel plans have a clear identity with branding and a logo to ensure that the communications

and marketing campaigns are universally recognised across the site. The area-wide TPC will

consider this when designing resources (e.g. a welcome pack) as part of the travel plan.

Engaging with businesses

8.5 Once the resources have been prepared the next step is to actively engage with the

occupiers of the commercial units. As part of the lease agreement the businesses will be

required to identify an individual (with senior level support) who will take on responsibility for

developing and implementing the UTP. This individual will work closely with the area-wide

TPC to promote sustainable travel at the site.

8.6 As an introduction to sustainable travel promotion all businesses will be issued with a

‘welcome pack’ which will outline information about the area-wide travel plan, its aim and

expected outcomes. It will also outline the benefits of promoting sustainable travel to gain

the early support of the UTPC.

8.7 Consultation will be carried out with employees to understand their views on transport

through the staff travel survey. Results will be collated by the UTPC and fed back to the

area-wide TPC but also to the workforce. It is important to provide this feedback to gain their

support for the initiative.

8.8 Following this activity a range of mode specific travel information can be provided to each

UTPC by the area-wide TPC to inform employees about the various ways of travelling to the

site. All employees will be issued with a travel welcome pack.


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Sustaining engagement

8.9 Maintaining the momentum of unit travel plans will be the responsibility of the UTPCs, with

support from the area-wide TPC. Once the travel plan has been produced and the staff

travel survey has been completed, area-wide initiatives and unit-specific challenges will be

introduced to sustain engagement.

8.10 Activities that the area-wide travel plan coordinator will complete include a quarterly

newsletter, development and management of a Bike User Group, negotiation of bus

promotions with operators and the organisation of complementary promotional events.

8.11 Ideally the marketing of promotional events will coincide with activities at EMA to provide

consistency in campaigns and the potential to partner on campaign advertising. These

events will include the collaboration on tailored campaigns for the area, e.g. EMA’s 12 Days

of Christmas campaign, as well as national campaigns such as:

Catch the bus week (April)

Walk to Work Month (May)

Bike Week (June)

Liftshare week (October)


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9 MANAGEMENT

Travel Plan Coordinator

9.1 An individual will be identified to act as the overarching Travel Plan Coordinator (TPC) for

the SRFI development. The TPC will be appointed prior to occupation of the site but, in the

interim, Stephanie Norris (ITP Ltd., Broadway Business Centre, 32A Stoney Street, The

Lace Market, Nottingham, NG1 1LL, [email protected], Tel. 0115 988 6904) will act as the

TPC for the site. Stephanie is a Consultant with ITP Ltd, and a highly experienced Travel

Plan Co-ordinator, nationally recognised for her skills in business engagement and

sustainable transport promotions.

9.2 Leicestershire County Council (LCC) will be informed of any future change of proposed

Area-Wide TPC.

9.3 The TPC will have a critical role in ensuring the Travel Plan is implemented, managed,

monitored and reviewed over time.

9.4 The TPC will:

Implement and promote the Travel Plan at a site level.

Monitor the Travel Plan (via the arrangement of the collection and collation of

appropriate data).

Liaise with points of contact (UTPCs) within each of the employment units.

Give advice and information on transport-related subjects to businesses.

Liaise with third parties (i.e. public transport operators, the Council, East Midlands

Airport) on Travel Plan issues.

Be the liaison between the development and the highway authorities.

9.5 Commercial occupiers of the employment units will be responsible for developing a unit

travel plan for their own employees. It is advised that each employment unit appoints its own

point of contact for travel related issues, who are responsible for implementing the travel

plan within that unit.

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