Media can be creative

The BIGGEST enemy, PRO EVOLUTION SOCCER 08 The Challenge: Beating the market leader

Champions League Teasers in

15” Game Images 15” Real Images

30” Champions League Teasers

Every match would be announced during two weeks with a 30” spot made from real images and images from the FIFA 08 game.

60” Inside promotion in

Launching Strategy High Affinity Program Buzz and viral Focus in new product characteristics

A new era of terror shooters: Hot to capitalize Halloween with a fearless strategy

STREET MK.

Street Marketing In the Terror Cinema Festivla of Sitges (10 October) Halloween Weekend in center streets in Madrid

Partnership:

EL DUENDE

Special Edition Newspaper with El Duende Magazine just before Halloween.

Distribution of the Necronomicom Newspapaer, from Dead Space (30.000 newspapers with El Duende MAGAZINE + 2.000 in GAME stores+ 2.000 given out in street marketing actions in The Sitges Terror Cinema Festival.

Release date: 22 October

EL JUEVES

Call to action in the COVER + Inside creation for the magazine with comic art generating integrated content

Release Date: Special Halloween Number

Launch: Center 4 pages with special special report inside

October: Inside content with 2 pages special coverage

November: Conventional Advertising

Publicity

A different gameplay: Introducing a new franchise and character

November: Faith, the games main character, in the magazines cover girl.

Actions focused in media with:

1. High Audience for our target

2. Excellent level of affinity

Objectives:

1. Try to create a buzz and maximize the impact

through differentiated actions

2. Creative possibilities and content creation

November: Inside content with 3 pages coverage.

CIBERGAMERS COVER

November Cover

Mirrors Edge

METRO & AS

Special content inside METRO and AS Newspapers. (4 Pages )

POSTAL FREE

Personaliced Postal Free with Mirror effect distributed in young circuit in Madrid & Barcelona

Little titles become big

in biggest Newspapaer in the country

3 WEEEKS presence with:

Special 4 pages report on Champions league date

Cover in the biggest newspaper on a Spanish Tennis Davis Cup Victory

2 Weekends with conventional presence inside