e4m public relations summit talk, new delhi - 21 may 2010
DESCRIPTION
I have been evangelizing social media for a long time now and the direction that we take now is going to decide how social media will evolve.TRANSCRIPT
April 10, 2023 1© Scenario Consulting Private Limited
21 May 2010
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Conversation Audits and Analytics
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Crisis Preparedness
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Influencer Relationship Programme
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Establishing a long-term symbiotic relationship with key stakeholders, seeded online to: Establish one-on-one engagement Influence opinion favourably Leading to trust and support
Collaborate to gain: Insights Amplify and viral relevant messages online and on mainstream
media Support on issues Ready ear during possible crises
Friends and Influencers Programme
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It’s the term we use to describe locations/ addresses where stakeholders can come to find us
From a central location on our server in form of a media room/ or a micro site to Social Media Channels like YouTube Facebook Twitter Blog Etc.
SocialFootprints™
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AmpliFire ™ to act as multiplier
Add a punch to your ongoing offline initiatives by leveraging social media tools
Action this through
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Customer care online
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Measuring ROE
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Sales Pitch V/s Conversations
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Social Media is influencing opinion
Company websiteAdvertising
MediaBTL
Others
Peer Reviews
Marketer’s view (Transparent, conversational)
Expert Opinion
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Stakeholder
Social Media Cycle
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Check us out
www.blogworks.in
www.indiasocial.in
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Connect with me
Email: [email protected] phone: +91-9810640163