Transition Strategies

for E2.0 AdoptionLee Bryant, Headshift, June 2009

international social software consulting & development group that applies emerging social tools and ideas to the real-worldneeds of modern organisations:

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A recession is the perfect time

to be adopting Enterprise 2.0

we can no longer afford the

high-friction, high-cost model

of process over people

What next after headcount reductions?

Improving business agility,

innovation and productivity

What will the C21st company look like?

rapid feedback is the key to evolution

(cc) http://www.flickr.com/photos/yuan2003/403643949/

social networks + weak ties =

organisational immune system

network productivity, not just personal

CISCO Experience:

What used to be "me" is now "we"

The goal is to get more products to

market faster ... Fifteen minutes and

one week to get a [business] plan

that used to take six months!"

Doing more with the knowledge

flows and information you produce

We are wasting too much brain power

make hidden data shared and use

it to drive collective intelligence

Ambient presence sharing & updates

Social reading and writing

Social Search & Expertise location

Social networking for collaboration

process improvement and

reducing co-ordination costs

an anti-bureaucratic (r)evolution

Focus on quick wins, but be strategic

Add a social layer to existing tools

Build quickly and iterate rapidly

we have learned how to get started...

but

what about 2nd wave adoption?

We all face adoption challenges

But what does adoption mean

in an Enterprise 2.0 context?

Tool use metrics?

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance

Blogs and networks: sharing & sense making

Group collaboration: getting things done

Personal tools: organising your world of work

... or are we talking about

business outcomes?

business transformation?

I think the goal is:

adoption of new ways of working,

not just adoption of new tools

A hotbed of revolutionary thought?

no ... but people are people and

they want to make things better

so how can we get in touch with the

motivations of 2nd wave adopters?

Find simple day-to-day use cases

where users waste time getting

things done and start there...

the importance of specific use cases

‘in the flow’ cases = the ones that work

behavioural transition strategies

don’t mention wikis, blogs,

social networking, etc.

just focus on tasks people know

#1

“Email you don’t need to file or delete”

“Email you don’t need to file or delete”

#1

“The phonebook has been upgraded”

#2

“The phonebook has been upgraded”

#2

“you can now edit the intranet”

#3

“you can now edit the intranet”

#3

“we would like to hear your ideas”

#4

“Your customer wants to talk to you”

#5

“What guidelines should we adopt?”

#6

“show us what you can do”

“organise your own docs and info”

#8

“Let’s take this out of email” (nudge)

#9

Thanks for listening!

I am lee@headshift.com and live at

http://www.headshift.com

Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:

http://www.flickr.com/photos/good_day/377814115/http://www.flickr.com/photos/thedalogs/3184387156/http://www.flickr.com/photos/paul_irish/2379958609/http://www.flickr.com/photos/yuan2003/403643949/ http://www.flickr.com/photos/86624586@N00/10190970/sizes/l/http://www.madonnalicious.com/images/extra/2009/dailyexpress_130609.jpghttp://www.flickr.com/photos/oddsock/282420343/sizes/o/http://www.flickr.com/photos/edkohler/2863011654/sizes/o/http://www.flickr.com/photos/timpatterson/476108035/http://www.flickr.com/photos/32912172@N00/3432829188/sizes/l/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/emeryjl/506966918/