e010: melonie dodaro – crack the linkedin code for more leads, prospects and clients

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Featured Guest: MELONIE DODARO Your Host: DOUG FORESTA http://www.coachzing.com Crack the Linkedin Code for More Leads, Prospects and Clients EPISODE 10:

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Melonie Dodaro, Canada’s #1 Linkedin expert shares tips and advice about how to share content on Linkedin in a way that creates more engagement and connects you with your ideal clients and prospects. In This Episode, You'll Discover: -The biggest mistake you are probably making on Linkedin that is costing you business -How to post content on Linkedin in a way that engages your prospects -How to choose the RIGHT Linkedin groups to get more leads -The ONE mindset shift you need to make when sharing content on Linkedin

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Page 1: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

� 1© ACQYR Inc. All rights reserved. !

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Featured Guest: MELONIE DODARO

Your Host: DOUG FORESTA

http://www.coachzing.com

Crack the Linkedin Code for More Leads, Prospects and Clients

EPISODE 10:

Page 2: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 0 : T R A N S C R I P T

!!!!!!!!!DISCLAIMER

ALL RIGHTS RESERVED. No part of this report may be modified or altered in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author.

AFFILIATE DISCLAIMER. The short, direct, non-legal version is this: Some of the links in this report may be affiliate links which means that I earn money if you choose to buy from that vendor at some point in the near future. Yes, I am proud that I feed my family by finding the best resources on the net and sharing them with you and I am humbled and thankful that you trust me to do so. I do not choose which products and services to promote based upon which pay me the most, I choose based upon my decision of which I would recommend to a dear friend. You will never pay more for an item by clicking through my affiliate link, and, in fact, may pay less since I negotiate special offers for my readers that are not available elsewhere.

DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental.

© ACQYR Inc. & Coachzing.com

!!!

!© ACQYR Inc. All rights reserved. 2!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Page 3: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 0 : T R A N S C R I P T

!Our Featured Guest: Melonie Dodaro, Canada’s #1 Linkedin expert shares tips and advice about how to share content on Linkedin in a way that creates more engagement and connects you with your ideal clients and prospects. !Melonie is the author of The LinkedIn Code, and Founder of Top Dog Social Media, a social media agency that helps brands, businesses, professionals and sales teams use social media marketing and social selling to boost their visibility, attract new customers and increase their revenue. Social Media Examiner has listed her blog as one of Top 10 Social Media Blogs of 2014.

In This Episode, You'll Discover: ✓ The biggest mistake you are probably making on Linkedin that is costing you business

✓ How to post content on Linkedin in a way that engages your prospects

!© ACQYR Inc. All rights reserved. 3!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

EPISODE 10: Crack the Linkedin Code for More Leads, Prospects and Clients Listen Here: http://www.coachzing.com/podcast/e010-melonie-dodaro/

Page 4: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 0 : T R A N S C R I P T

✓ How to choose the RIGHT Linkedin groups to get more leads

✓ The ONE mindset shift you need to make when sharing content on Linkedin

Tips From The Episode: ✓ Make sure your profile positions you as an authority on Linkedin

✓ Blogging can establish you as an expert and drive more traffic to your website

✓ Personalize your connection requests on Linkedin

✓ Make sure to build up your recommendations on your profile for social proof

Links & Resources: ✓ Top Dog Social Media

✓ The Linkedin Code

!

!© ACQYR Inc. All rights reserved. 4!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)

Page 5: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 0 : T R A N S C R I P T

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello. Welcome back to the Coachzing Show. This is Doug Foresta, your host.

We're going to be talking today about how to crack the LinkedIn code, and my guest is Melonie Dodaro.

! I just want to share with all of you listeners, thank you so much for your support of

the show. One of the things I've committed to doing is to read some of the reviews

some of you have left in iTunes, because I really appreciate it.

! We're in the new and noteworthy in overall and business and health, and you've

really helped drive that.

! So thank you all for listening to the show, and I'm glad you find it helpful and with

good content.

! The review I'll read today is from the Unlearning Center, and they say, "I enjoy the

interaction with the guest. It was light with some humor, but at the same time it was

pertinent to my business. I found the content to be very valuable to my client-based

business, very informative, new ideas and information."

! Thanks to the Unlearning Center, and I'll just read one or two each time when we

get on, because I do appreciate all of you listeners.

!© ACQYR Inc. All rights reserved. 5!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Page 6: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 0 : T R A N S C R I P T

! So let's get to it. My guest today is Melonie Dodaro, and you can visit her at

TheLinkedInCode.com, also at TopDogSocialMedia.com.

! She is Canada's number one LinkedIn expert, social media speaker, author and

trainer.

! When it comes to content and content marketing, LinkedIn is so valuable, but I know

there are so many people who are only using the tip of the iceberg of what LinkedIn

is, and I'm probably one of them. I'm really excited about this episode and learning

myself.

! Melonie Dodaro, thank you for joining me today.

!Melonie: Thanks so much, Doug.

!

Content Marketing Strategy (01:37)

Doug: Let's get right down to it. The first question is, what is your favorite content

marketing strategy?

!Melonie: I think when it comes to LinkedIn, one of the things that's really important is to

combine that with great content marketing strategy and to position yourself as an authority on your topic.

!!

© ACQYR Inc. All rights reserved. 6!Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?

Let’s work together: http://www.coachzing.com

Page 7: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 0 : T R A N S C R I P T

There are a number of different ways to do that, when it comes to content.

! My most popular way I do it is through blogging. Blogging allows you to share

content on LinkedIn, whether it's a status update, sharing groups or LinkedIn's new

LinkedIn Publisher feature, which allows you to get your blog posts in front of a lot

more people than even your website or blog could do.

!Doug: You said blogging establishes you as an expert, right?

!© ACQYR Inc. All rights reserved. 7!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Want the full transcript? Join the Coach Zingers Community…

Page 8: E010: Melonie Dodaro – Crack the Linkedin Code for More Leads, Prospects and Clients

The Coachzing Show E P I S O D E 1 0 : T R A N S C R I P T

!© ACQYR Inc. All rights reserved. 8!

Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

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