8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 1/30

Vuffovviue O,lbpkoxgmc iap Xahbw¹v

Xpbyoe ) Xaupgvl Gmhuvxpw

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 2/30

IA_MHGMC V^AMVAPV

Iafuv Buhga

Ygvube Vopygfov

CAEH V^AMVAPV

VGEYOP V^AMVAPV

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 3/30

Gmxpahufgmc---

Dajm Jblgexam , @FBB

Lgfjoeo ho Pb~~bph , Pafkw Laumxbgmoop Ybfbxgamv

^oxop Eeawh Damov , V~ofxbfuebp Gmk

Dajm Lbvx , Amo xa Amo Fpugvov

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 4/30

88

Vuffovviue OVuffovviue O,,lbpkoxgmc iap Xahbw#vlbpkoxgmc iap Xahbw#v

Xpbyoe!Xaupgvl GmhuvxpwXpbyoe!Xaupgvl Gmhuvxpw

Vaupfo4 Iappovxop Povobpfj

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 5/30

??

IaumhbxgamvIaumhbxgamv

Cabev4 Gmiaplbxgam yv XpbmvbfxgambeCabev4 Gmiaplbxgam yv Xpbmvbfxgambe

^pabfxgyo yv Pobfxgyo fbl~bgcmv^pabfxgyo yv Pobfxgyo fbl~bgcmv

Jas ha waup oLbpkoxgmc fbl~bgcmv poieofx waup Jas ha waup oLbpkoxgmc fbl~bgcmv poieofx waup ybeuo ~pa~avgxgam1ybeuo ~pa~avgxgam1

Jas ha wau byagh xjo fallahgxw cblo1Jas ha wau byagh xjo fallahgxw cblo1

Sjbx bpo waup fuvxalop¹v moohv1Sjbx bpo waup fuvxalop¹v moohv1

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 6/30

99

Poe xg g#P 02/

o% pg o )G

27/Xg o yop ow

08/

 W #yo x o 

yop oh27/

g egi  w  w gi o

23/

*2'

*?'

*8'

*6'

MOOHMOOH ,,@B OH O OMX@B OH O OMX

¶G ham¹x jbyo xglo xa sbgx-

Cgyo lo sjbx G sbmx% gm xjo rugfkovx sbw-¸

¶G sbmx lw egio xa `o vgl~eop bmh fbelop%

bmh iap @FBB xa bmxgfg~bxo lw moohv-¸

¶G eaak xa lw

@FBB bcomx iap 

vofupgxw bmh

~obfo ai lgmh-¸

¶G sbmx b ~opvambepoebxgamvjg~ sgxj b

poegb`eo fal~bmw

xjbx oz~ebgmv

xjgmcv feobpew-¸

¶G vja~ bpaumh bmh

igmh xjo `ovx hobe xjbx

looxv lw moohv-¸

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 7/30

33

Fuvxalopv u~hbxo xpbyoe gmxomxgamv `w

so` ap poxupm lbge

Xw~o ai ~oa~eo xpbyoeegmc xacoxjop 

Ybfbxgam Xw~o

Xpbyoeop xw~o% go% Xglo ayop Lamow

_vov @FBB-fal xa ghomxgiw gmxomx xa xpbyoe

auxvgho ai Fbmbhb gm xjo mozx 9 , 20 lamxjv ̀ w

Fb~xupov fuvxalop gmiaplbxgam iap 

lbpkoxgmc voclomxbxgam bmh ~pohgfxgyo

lahoegmc

Lbdap Hovxgmbxgam

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 8/30

::

Bxxbfjov oLbpkoxgmc pofg~gomx gmiaplbxgam

xa fuvxalop ~paigeo

Gmfeuhov bffovv xa Fbl~bgcm Ayopygosiap Iobxupov% Bhybmxbcov% @omoigxv bmh

Aiiopv v~ofgigf xa aiiopgmc^payghov b`gegxw xa pofaph obpew

gmxopovx bmh iaeeas u~ a~~apxumgxw

fpobxgam iap gmxopovxoh fuvxalopv

Bffallahbxov fbl~bgcm

egvx ~pahufxgam bmh bmbewxgfv

^payghov b`gegxw xa pofaph pobvamv iap 

mam,~upfjbvo

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 9/30

77

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 10/30

2>2>

Fjbeeomcov bmh A~~apxumgxgovFjbeeomcov bmh A~~apxumgxgov

Pgcjx FjbmmoegmcPgcjx Fjbmmoegmc ² ² sjbx ha fuvxalopv ̀ uwsjbx ha fuvxalopv `uw

amegmo1amegmo1

Gv xahbw¹v fuvxalop ~po~bpoh xa ~bw iap Gv xahbw¹v fuvxalop ~po~bpoh xa ~bw iap gmiaplbxgam1gmiaplbxgam1

Jas ha wau ~paygho gmiaplbxgam bmh fb~xupoJas ha wau ~paygho gmiaplbxgam bmh fb~xupo

xjo vbeo1xjo vbeo1

V~ofgbegtbxgamV~ofgbegtbxgam

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 11/30

2222

Oyaeuxgam ai oLbpkoxgmcOyaeuxgam ai oLbpkoxgmc

So` Vgxov bmh Vobpfj OmcgmovSo` Vgxov bmh Vobpfj Omcgmov

Hgpofx LbgeHgpofx Lbge ,, xozx% ~gfxupov% vaumhxozx% ~gfxupov% vaumh

242 ^opvambegtoh So` ^bcov242 ^opvambegtoh So` ^bcov

Xozx LovvbcgmcXozx Lovvbcgmc

C^V bmh Sgpoeovv XofjmaeacwC^V bmh Sgpoeovv Xofjmaeacw

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 12/30

Gmxpahufgmc---

Lgfjoeo ho Pb~~bph

Pafkw Laumxbgmoop Ybfbxgamv

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 13/30

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 14/30

28

O,lbpkoxgmc Gmgxgbxgyov ²Pafkw Laumxbgmoop Ybfbxgamv

2- Lbko ¶Pafkw Laumxbgmoop Ybfbxgamv¸ Obvgop

xa @aak

b- Amegmo ̀ aakgmc poruovx iaplv

`- Yghoa ̂ povomxbxgamv amegmo

f- Fpavv,Voee A~~apxumgxgov

0- Ybfbxgam ^euv ^pacpbl

6- Vjbpo Waup Oz~opgomfo

8- Iuxupo Gmgxgbxgyov

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 15/30

2?

Lbko ¶Pafkw Laumxbgmoop Ybfbxgamv¸ Obvgop xa @aak"

Xjo gmxopmox aiiopv bmw xpbyoe bmh xaupgvl aiiopgmc bxpolomhauv a~~apxumgxw xa fallumgfbxo vxpamcew xagx¹v xbpcox lbpkox-

Sja gv aup Cuovx1

8>/ _VB

0?/ _K 2?/ Fbmbhb

2>/ Buvxpbegb

2>/ axjop

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 16/30

29

^paigeo4

??+

Soee Ohufbxoh

Lgh xa Jgcj Gmfalo

Lavxew Fau~eov Oz~opgomfoh Xpbyoeopv

Jgcj Oz~ofxbxgamv

Gmxopmox Ygvgxapv4 0? ² 03/ Cuovxv

0?>> Ygvgxv Hbgew

Lbko ¶Pafkw Laumxbgmoop Ybfbxgamv¸ Obvgop xa @aak"

sss-pafkwlaumxbgmoop-fal

sss-sgmxoppbgeybfbxgamv-fal

sss-sjgvxeoplaumxbgmoop-fal

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 17/30

23

Amegmo @aakgmc Poruovx Iapl

0>>8 v- 0>>6 Povuexv

:2/ gmfpobvo gm xaxbe

~bvvomcop-

33/ gmfpobvo gm cpavvhaeebp poyomuo-

6-6/ gmfpobvo gm

byopbco v~omh ~op 

bhuex-

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 18/30

2:

B Xbvxo ai xjo Oz~opgomfo ² Amegmo Yghoa ^povomxbxgamv

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 19/30

27

Fpavv,Voee A~~apxumgxgov ² Sgmxop Pbge Ybfbxgamv

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 20/30

0>

Ybfbxgam ^euv ^pacpbl

Gmxocpbxo waup xpbhgxgambelbpkoxgmc oiiapxv oiiofxgyoewsgxj xjo so`-

2- Hoyoea~ b ~pahufx aiiopgmcxjbx sgee bhh ybeuo

iap waup ~axomxgbe Cuovx bmhlbzglgto ~axomxgbe poyomuo-

0- @pbmh xjo ~pacpbl bmh~palaxo gmxopmbeewbmh ozxopmbeew uvgmcxpbhgxgambe loxjahv bvsoee bv xjpaucj so`vgxo-

6- Gmfap~apbxo oiiofxgyo bmhlobvupb`eo fbeevxa bfxgam-

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 21/30

02

Xpbhgxgambe ^palaxgamv ² Ybfbxgam ^euv ^pacpbl

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 22/30

00

^palaxo Ybfbxgam ^euv ^pacpbl Amegmo

Poruovx b @pafjupo

Am,egmo @aakgmc Poruovxiapl

Jalo ~bco ¿Sjbx¹v Mos¹ 

 ¿Sjbx¹v Mos¹ V~ofgbe Aiiopv~bco

Rubpxopew oMosveoxxop

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 23/30

06

Ybfbxgam ^euv ^pacpbl Povuexv

6>/ ai xjo xaxbe Ybfbxgam ^euv ~pacpbl vbeov-

(2 lgeegam gm poyomuo ipal iueew gmho~omhomx

xpbyoeopv-

Ygvgxapv sja fal~eoxoh b fbee xa bfxgamfamxpg`uxoh 2?/ ai xjo xaxbe ~bvvomcopv `aakohbmh 0>/ gm poyomuo-

Xjo xpbhgxgambe hgpofx lbpkoxgmc fbl~bgcm gmfeuhgmcxjo amegmo ~palaxgamv famxpg`uxoh xa4

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 24/30

08

Vjbpo Waup Oz~opgomfo

Ayop jbei b lgeegam ~oa~eo jbyomas oz~opgomfoh xjo PafkwLaumxbgmoop% ¶Xjo LavxV~ofxbfuebp Xpbgm Xpg~ gm xjoSapeh¸®-

Bv b povuex ai aup Am`abph Cuovx

Fallomx vupyowv% ayop 77/ ai aup Cuovxv jbyo vbgh so lox apozfoohoh xjogp oz~ofxbxgamv"

^paygho bm a~~apxumgxw iap xjoCuovx xa ¶Vjbpo xjo Oz~opgomfo¸ sgxj axjopv-

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 25/30

0?

Iuxupo Gmgxgbxgyov

69> hocpoo ygos ai xjo fuvxalop ² _mgigohFuvxalop Hbxb`bvo

Rubpxopew oMosveoxxop

Cuovx Poioppbe ^pacpbl

Egyo Fjbx Fal~amomx sgxj PovopybxgamvHo~bpxlomx

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 26/30

09

69> Hocpoo Ygos ai xjo Fuvxalop

_mgigoh Fuvxalop Hbxb`bvo

Pafkw Laumxbgmoop Ybfbxgamv sgee famxgmuo xagl~eolomx ~pacpblv sgxj vxpbxocgf ~bpxmopv xaiupxjop hoyoea~ aup fuvxalop hbxb`bvo bmhpov~amvo lofjbmgvl bpfjgxofxupo bmhhoyoea~lomx-

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 27/30

03

Rubpxopew oMosveoxxop

Xa ohufbxo aup ~axomxgbe Cuovxv am ozgvxgmc bmhmos ~pahufx bmh vopygfo aiiopgmcv-

Xa famxgmuo xa `ugeh b pb~~apx bmh poebxgamvjg~sgxj ~axomxgbe Cuovxv-

Famxgmuo xa ~palaxo v~ofgbe aiiopv bmh bhh ybeuoxa xjo poebxgamvjg~ eamc,xopl-

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 28/30

0:

Cuovx Poioppbe ^pacpbl

Ayop 77/ ai Cuovxv xpbyoegmc sgxj uv jbyo gmhgfbxoh xjow sauehpofallomh uv xa b ipgomh ap poebxgyo-

Pafkw Laumxbgmoop Ybfbxgamv sgee sapk sgxj vxpbxocgf ~bpxmopv xahoyoea~ umgruo ~pacpblv xa eoyopbco Cuovx poioppbev-

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 29/30

07

Egyo Fjbx Sgxj Povopybxgam Vbeov Bcomxv

Xa gl~bfx Vbeov `w bhhgmc EgyoFjbx xa buclomxFbee Fomxop Vbeov

Gmfpobvo famyopvgamv bmh amegmo joe~-

Easop fbee fomxop favxv ayopxglo- Gmfpobvo xjo gmiaplbxgam uvbco amegmo iap `axj

ygvgxapv bmh Bcomxv-

Eobpm lapo b`aux waup fuvxalopv `w xjo

gmiaplbxgam xjow poygos-

8/9/2019 E Marketing Travel and Tourism

http://slidepdf.com/reader/full/e-marketing-travel-and-tourism 30/30

6>