E-Commerce FundamentalsE-Commerce Fundamentals

Small Business Information SystemsSmall Business Information SystemsBUS 494BUS 494

Professor Barry FloydProfessor Barry Floyd

QuestionsQuestions

Internet purchases:Internet purchases:– What have you bought over the internet?What have you bought over the internet?

If nothing, what would you buy?If nothing, what would you buy? If something, why did you use the internet?If something, why did you use the internet?

– What won’t you buy over the internet? Why?What won’t you buy over the internet? Why?

AgendaAgenda

Business to Consumer: Building a siteBusiness to Consumer: Building a site Creating a web site at Cal PolyCreating a web site at Cal Poly See assignment See assignment

E-Commerce in a nutshellE-Commerce in a nutshell

1Find a Domain Name2Build The Site3Find a Host4Accept Payments5Secure The Site6Promote The Site7Maintain The Site8Keep Customers9Globalize The Site10Stay Educated

http://ecommerce.internet.com/how/build/article/0,,10362_867521,00.html

Find a domain nameFind a domain name

Choose one no one else hasChoose one no one else has Makes sense for your businessMakes sense for your business Purchase from various folksPurchase from various folks http://www.godaddy.comhttp://www.godaddy.com

Build the siteBuild the site

Web designersWeb designers Storefront buildersStorefront builders Auction BuilderAuction Builder

For example, look at:For example, look at:

http://www.bizhosting.com/http://www.bizhosting.com/

Find a hostFind a host

Find someone reliableFind someone reliable Low costLow cost Good supportGood support

Check out Check out

http://webhost.thelist.com/http://webhost.thelist.com/

Accept paymentsAccept payments

Credit card Credit card – Merchant AccountMerchant Account– 33rdrd party processor party processor

PaypalPaypal– http://www.paypal.comhttp://www.paypal.com

Secure the siteSecure the site

Allows folks to know who you are and to Allows folks to know who you are and to provide encryption of data transfers between provide encryption of data transfers between client and serverclient and server

Promote the sitePromote the site

Make certain that customers can find you!Make certain that customers can find you! Need to show up on search enginesNeed to show up on search engines

– http://www.1stsearchranking.com/index.htm?http://www.1stsearchranking.com/index.htm?14271427

– http://www.marketingapprentice.com/marketing/http://www.marketingapprentice.com/marketing/index.htmindex.htm

Align with other partners Align with other partners – Place ads on their pagesPlace ads on their pages

Maintain the siteMaintain the site

Track who’s using itTrack who’s using it See what pages are being viewed and for See what pages are being viewed and for

how longhow long– http://www.thecounter.com/http://www.thecounter.com/

Keep customersKeep customers

Assess who your customers areAssess who your customers are Determine what information you can collect Determine what information you can collect

about themabout them Use the information to assist them use your Use the information to assist them use your

sitesite Don’t lose customers ..Don’t lose customers ..

– http://ecommerce.internet.com/how/customers/http://ecommerce.internet.com/how/customers/article/0,,10363_3066271,00.htmlarticle/0,,10363_3066271,00.html

Globalize the siteGlobalize the site

LanguageLanguage CultureCulture

Stay educatedStay educated

What are the trends?What are the trends? Demographics of users?Demographics of users? What will customers buy?What will customers buy?

Other TypesOther Types

B2C – Business to consumerB2C – Business to consumer B2B – Business to businessB2B – Business to business C2B – Consumer to businessC2B – Consumer to business C2C – Consumer to consumerC2C – Consumer to consumer

Kinds of e-tailersKinds of e-tailers

Store, catalog and web siteStore, catalog and web site Catalog and web siteCatalog and web site Web siteWeb site

Keys to success in Business to Keys to success in Business to Consumer E-CommerceConsumer E-Commerce

Commodity-like its work bestCommodity-like its work best Digital products best of allDigital products best of all Attracting and retaining customersAttracting and retaining customers Remember the importance of merchandisingRemember the importance of merchandising You must execute wellYou must execute well Watch the competitionWatch the competition

SummarySummary

Take time to know your customerTake time to know your customer Understand role of technology and how it Understand role of technology and how it

adds value to your customer’s purchasing adds value to your customer’s purchasing decision/use.decision/use.

Understand the steps in Business Web Site Understand the steps in Business Web Site creationcreation

Hands OnHands On

Creating a web site at Cal PolyCreating a web site at Cal Poly