e-commerce berlin expo - mrdjan uzelac - epages
TRANSCRIPT
Small is powerfulWhat’s unique about e-commerce for SMBs?
Mrdjan Uzelac | ePages
About us
“Everyone should be able to sell
their products online”
Wilfried Beeck, CEO & Founder ePages
160+ employeesOffices in Hamburg, Jena,
Barcelona, London & New York
140,000 merchants selling in 15+ languages
Two decades of shop software for small businesses
Provider of online shops in the cloud
Partnerships with resellers, e.g. STRATO, 1&1 and Telekom
“I cannot imagine doing anything other than fashion. ePages takes care of all the technical and legal considerations. I don’t need to think about these.”
Christiane Bär, Mavalou-shop.com
Market Development
Global e-commerce – will continue to surge
2015 2019Source: eMarketer 2016
$1.6 trillion $3.5 trillion
+12 % in e-commerce sales in Germany
2014 2015
€46.9 bn€41.9 bn
+ 12 %
Source: bevh
Assumption:
Growth is based on big players’ success
However, SMBs are the driver of growth
• 45 % of all goods are sold by SMB merchants
• 20 % annual growth rate for small merchants over the
past 5 years in Germany
SMBs contribute significantly to global e-commerce
+ 18% in sales for SMBs in Germany
Source: ePages | Sales vs. LY in %
“Our ePages shop allows us to compete with the big boys, and has secured our future. Online sales doubled in 2 years, and are now 25% of total turnover.”
Sarah Jones, Bathroomsatsource.co.uk
What’s unique about SMBs?
Their passion and creativity
sommerlatschen.de
Their knowledge of the market
geovino.de
Extraordinary products
kickerkult.de
Local presence & advice
24helmets.de
Real humans with a story to tell
guterkuchen.de
What really drives an SMB
Source: Manta
Other 14%
Monetary benefits 4%
Increased confidence and self-esteem 7%
Being my own boss 23%
Independence 52%
Challenges a SMB faces
Source: Manta
lack of capital competition lack of good help taxes government regulationhealthy costslack of government supportrise in minimum wage
2
66
9
13
1617
29
What SMBs need to succeed
Key elements for SMB success
Omnichannel
Mobile
Marketplaces
Story-telling
easy to use
fully controlled by merchant
fully managed SaaS
resources and support scalable
secureresource light
low cost expandable
Keep it simple
low cost fully controlled by merchant
easy to use
gruengold.org 1&1 Shop
Let them focus on their passion
fully managedSaaS
garment-online.de
resource lighteasy to use
ePages
shampoofreun.de ePages Theme Store
personalized
Let them be unique
Enable them to reach their dreams
resources and support
fully controlled by merchant
epages.com/academy epages.com/online-training
Grow with them
scalable expandable
shop.golla.com ePages App Store
Your online shop in the cloud
Your idea. Our technology.
Mrdjan UzelacVP Business Development
+49 40 350188-0
epages.com
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