ducati xdiavel india launch - press release

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Highly awaited cruiser, the Ducati XDiavel launched in India Ducati enters the Cruiser world with the unique XDiavel - presenting a true Cruiser with all the design, technology and performance expected from a Ducati thoroughbred Managing Director Ravi Avalur: "We wanted to enter this segment with a product that revolutionises the cruiser concept.” Now available across all five Ducati dealerships in India at INR 15,87,000 (ex-showroom Delhi) New Delhi, 15 September, 2016: Ducati today launched one of the most awaited motorcycles in India, the XDiavel. The Ducati XDiavel represents the merging of two worlds in one motorcycle - the Cruiser world with relaxed riding, long journeys and feet forward ergonomics - and the Ducati world, characterised by Italian style, refined engineering and unparalleled performance. Ravi Avalur, Managing Director of Ducati India said: “Cruisers are the largest segment in the luxury motorcycle category in India. We wanted to enter this segment with a product that revolutionises the cruiser concept. The XDiavel achieves that with its perfect blend of futuristic styling, state-of-the-art technology and an engine that has been meticulously designed to the very last detail. Our dealers have been overwhelmed with pre-bookings and we’re confident that the XDiavel will be the cruiser-of -choice for connoisseurs across the country.” Powered by the new Ducati Testastretta DVT 1262 engine, the XDiavel achieves high torque even at low revs, ensuring fluid power delivery. Even though the maximum torque is achieved at a relatively low 5000 rpm, the engine retains its Ducati character through and through, producing a maximum power of 156 hp and thrilling performance across the rev range. The XDiavel drives through a 6-speed gearbox, oil-bath clutch with slipper function and, for the first time on a Ducati, a belt-type final transmission. The system ensures reliable performance with reduced maintenance and the fluid power delivery that motorcyclists want from a Cruiser. The XDiavel’s sophisticated ride-by-wire system enables three riding modes (Sport, Touring and Urban) which give the bike three distinct personalities. Ducati Traction Control (DTC), cornering ABS and the innovative Ducati Power Launch (DPL) further enhance the technology offering on the XDiavel, ensuring high performance and, above all, enhanced safety. The XDiavel dashboard consists of a TFT screen with four different display modes and the XDiavel S is equipped with a Bluetooth module that lets riders view incoming calls, text messages and music playlists via their smartphones. Sixty ergonomic configurations, including a three way adjustable feet-forward riding position, and the addition of Cruise Control, further enhance the riding experience of the model which

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Page 1: Ducati XDiavel India launch - Press Release

Highly awaited cruiser, the Ducati XDiavel launched in India

Ducati enters the Cruiser world with the unique XDiavel - presenting a true Cruiser with all the

design, technology and performance expected from a Ducati thoroughbred

Managing Director Ravi Avalur: "We wanted to enter this segment with a product that

revolutionises the cruiser concept.”

Now available across all five Ducati dealerships in India at INR 15,87,000 (ex-showroom Delhi)

New Delhi, 15 September, 2016: Ducati today launched one of the most awaited motorcycles

in India, the XDiavel. The Ducati XDiavel represents the merging of two worlds in one

motorcycle - the Cruiser world with relaxed riding, long journeys and feet forward ergonomics -

and the Ducati world, characterised by Italian style, refined engineering and unparalleled

performance.

Ravi Avalur, Managing Director of Ducati India said: “Cruisers are the largest segment in the

luxury motorcycle category in India. We wanted to enter this segment with a product that

revolutionises the cruiser concept. The XDiavel achieves that with its perfect blend of futuristic

styling, state-of-the-art technology and an engine that has been meticulously designed to the

very last detail. Our dealers have been overwhelmed with pre-bookings and we’re confident that

the XDiavel will be the cruiser-of -choice for connoisseurs across the country.”

Powered by the new Ducati Testastretta DVT 1262 engine, the XDiavel achieves high torque

even at low revs, ensuring fluid power delivery. Even though the maximum torque is achieved

at a relatively low 5000 rpm, the engine retains its Ducati character through and through,

producing a maximum power of 156 hp and thrilling performance across the rev range.

The XDiavel drives through a 6-speed gearbox, oil-bath clutch with slipper function and, for the

first time on a Ducati, a belt-type final transmission. The system ensures reliable performance

with reduced maintenance and the fluid power delivery that motorcyclists want from a Cruiser.

The XDiavel’s sophisticated ride-by-wire system enables three riding modes (Sport, Touring and

Urban) which give the bike three distinct personalities. Ducati Traction Control (DTC), cornering

ABS and the innovative Ducati Power Launch (DPL) further enhance the technology offering on

the XDiavel, ensuring high performance and, above all, enhanced safety.

The XDiavel dashboard consists of a TFT screen with four different display modes and the

XDiavel S is equipped with a Bluetooth module that lets riders view incoming calls, text

messages and music playlists via their smartphones.

Sixty ergonomic configurations, including a three way adjustable feet-forward riding position, and the addition of Cruise Control, further enhance the riding experience of the model which

Page 2: Ducati XDiavel India launch - Press Release

has already won the prestigious Red Dot Award for Best-of-the-Best in the “Product Design” category. The XDiavel is available in matt black (Dark Stealth) at INR 15,87,000 (ex-showroom Delhi) while

the XDiavel S will be available at 18,47,000 (ex-showroom Delhi) in gloss black (Thrilling Black)

with a matt black stripe and red trim.

About Ducati

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are

characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde

technology. Covering several market segments, Ducati's range of motorcycles is divided into model families which

include: Diavel, Hypermotard, Monster, Multistrada, Scrambler, and Superbike.

These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical

and lifestyle apparel, are distributed in over 80 countries around the world, with concentration on the European,

North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area,

Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since

2012, another in Brazil that assembles motorcycles for South America.

Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17

Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati

have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.

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