dsmlf session with charlene li
TRANSCRIPT
‘Leadership is defined not by the position you hold but by the people who follow you’
Supported by our Strategic Partner
#DSMLFSes-sion
@ProphetBrand
Supported by our Strategic Partner
‘Instead of mass marketing, think mass mattering’
#DSMLFSes-sion
@ProphetBrand
Supported by our Strategic Partner
‘To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing and engaging using digital technologies’
#DSMLFSes-sion
@ProphetBrand
Supported by our Strategic Partner
‘One of the biggest problems with digital transformation is it spans the entire organization’
#DSMLFSes-sion
@ProphetBrand
Supported by our Strategic Partner
‘Most companies don’t have a coherent, cohesive content strategy’
#DSMLFSes-sion
@ProphetBrand
Supported by our Strategic Partner
‘The biggest barrier to digital transformation is culture – and leadership drives culture’
#DSMLFSes-sion
@ProphetBrand
Supported by our Strategic Partner
‘Leadership is defined not by the position you hold but by the people who follow you’
‘Instead of mass marketing, think mass mattering’
‘To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing and engaging using digital technologies’
‘One of the biggest problems with digital transformation is it spans the entire organization’
‘Most companies don’t have a coherent, cohesive content strategy’
‘The biggest barrier to digital transformation is culture – and leadership drives culture’
#DSMLFSes-sion
@ProphetBrand
Challenge
How can you be disruptive and deliver on quarterly results at the same time?
What’s the one thing as CEO you would do to digitally transform your company?
How do you create and measure a culture of customer obsession?
How do you manage the chaos that comes with digital?
Supported by our Strategic Partner
#DSMLFSes-sion
@ProphetBrand