dry shampoo , future of shampoo segment
DESCRIPTION
Piroctone Olamine – As an Active Antidandruff ingredient in DRY SHAMPOOTRANSCRIPT
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DRY SHAMPOOFUTURE OF SHAMPOO SEGMENT
Mintel Sees significant growth potential for dry shampoos
According to new research Mintel beauty & Personal Care dry shampoos accounted for 3% of the new product developments in 2012 compared to just 1% of the global shampoo launch activity in 2008 and 2013 is on track to surpass 2013 levels
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The benefits of daily shampooing continue to be questioned as many have argued that too frequent washing can actually strip the hair of its natural oils creating an opportunity for these waterless shampoos to shineManufacturers have responded to consumers preferences by incorporating convenient attributes into their dry shampoo product launches. The time/speed claim has been present in 53% of Dry Shampoos as it more convenient to use any where any time
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In the future the dry shampoo market will expand by the way of more shine, Fragrances & beauty focused with ease to use
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DRY ANTI – DANDRUFF SHAMPOO
Dandruff is a major concern in Hair-Ambience segment both in beauty as well as Hygiene part Major part of shampoo market is dominated by Anti-Dandruff segment. Piroctone Olamine – As an Active Antidandruff ingredient in DRY SHAMPOO
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Kopirox (Piroctone Olamine) is known for its bacterio-static and fungi-static properties specifically working against Pityrosporum ovale, which lives on the skin and is associated with dandruff and other manifestations of flaking on the face and scalp It is the most effective anti-dandruff active ingredient used in formulation of clear and opaque antidandruff shampoos, hair tonics, Gels, Creams, Conditioners, Hair Oil and also find applications in deodorants, anti acne cream etc It is preferred by formulators across the world because it is practically nontoxic antidandruff active ingredient has good solubility and safety parameters. It also act as a thickening agent, used as a preservative in most cosmetic formulation and also helps to eliminates body odor
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Thank You!
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