driving seo strategy by listening to customers
TRANSCRIPT
@adammelson
Driving SEO By Listening To
Customers
@adammelson
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–
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@adammelson
Share a $14,000/hr Strategy
@adammelson
Get the CEO to take
immediate action.
@adammelson
60 minutes = 10% Growth
@adammelson
How to bring $225,000 back to
your bottom line.
@adammelson
Adding Value
@adammelson
Shouting
Content
@adammelsonhttp://www.flickr.com/photos/cooperweb/
Scholarship
Linkbuilding
@adammelson
When did I first listen to
customers?
@adammelson
A long time
ago in a
place in the
middle of
PA…
@adammelson
Emotional Triggers
Penalties
Conduct Further
Reseach
@adammelson
Results:
Felony +41%
Caught +160%
@adammelson
Pennsylvania:
$91 Billion
Insurance Market
@adammelson
How are we listening?
How are we creating value?
@adammelson
Got Rankings
Got Traffic
No Conversions?
Well I did my job, so…
@adammelson
Where are
my results?
@adammelson
@adammelson
What about that $14,000 and
that $225,000?
Listen outside the internet
@adammelson
Pitch This
With Purpose
@adammelson
What
We Heard
@adammelson
What
We Really
Heard
@adammelson
Make the
Case
@adammelson
Make the
Real Case
@adammelson
This is the
case.
Your competitors are easier.
@adammelson
STEP 2
STEP 3
@adammelson
STEP 2
STEP 3
!
@adammelson
STEP 4
STEP 2
STEP 3
!
!
@adammelson
STEP 4
STEP 6
STEP 5
STEP 2
STEP 3
!
!
!
!
!
!
@adammelson
STEP 2
STEP 3
STEP 4
STEP 6
STEP 5
STEP 2
STEP 3
!
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!
!
Competitor You
@adammelson
If there isn’t a
reaction like
this...
@adammelson
No amount of traffic will fix long
& broken.
@adammelson
Moved from
40 to top 4
@adammelson
“When clients think they want
rankings, they really want
money.”
- @nicomiceli
Better Understand The Business
@adammelson
Clients may
be skeptical.
@adammelson
My Customer
Experience?
@adammelson
Now We’re
Talking About
People.
@adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenergetics
@adammelson
What
We Heard
@adammelson
What
We Really
Heard
@adammelson
This is the
case.
@adammelson
This is the
real case.
@adammelsonhttp://www.flickr.com/photos/cooperweb/
Scholarship
Linkbuilding
@adammelsonhttp://www.flickr.com/photos/cooperweb/
Be
Personable
@adammelsonhttp://www.flickr.com/photos/cooperweb/
Be
Personable +
Anchor Text
@adammelson
Stop Scholarshipping For Link.
@adammelson
Create Value
@adammelson
When creating value is the
purpose of an activity, greater
successes than links will be
realized.
Earn more organic & PPC $$$,
Save Affiliate Payout.
@adammelson
Customer
Wants a
Coupon
@adammelson
But…I…
Coupon
Code?
@adammelson
Customer
Still Wants a
Coupon
@adammelson
What
We Heard
@adammelson
Customer
Still Wants a
Coupon
@adammelson
This is the
case
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case...
@adammelson
Wait, what?
@adammelson
Research
leading up to
the real
case...
@adammelson
This is the
real case
@adammelson
10,000
29%
$800,000+
@adammelson
Go to your PPC team today.
Get your branded keywords.
@adammelson
This is the
real case
@adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenergetics
@adammelson
This is the
real case
Listen outside the internet
@adammelson
This is the
case.
Your competitors are easier.
Better Understand the Business
@adammelson
This is the
real case.
Earn more organic & PPC $$$,
Save Affiliate Payout.
@adammelson
This is the
real case
