drive referral traffic with pinterest search by anna majkowska
DESCRIPTION
From the SMX East 2014 Conference in New York City, NY. SESSION: Pinterest: Marketing On The webs Visual Shop. PRESENTATION: Drive Referral Traffic With Pinterest Search - Given by Anna Majkowska, @Amajkowska, Software Engineer - Pinterest. #SMX #32DTRANSCRIPT
Anna Majkowska, Pinterest October 2, 2014
Drive Referral Traffic with Pinterest Search
bit.ly/pinterest-search
Why bother?
• Millions of referral traffic visits
• Rapidly growing
• Easy to optimize for
@amajkowska #smx #32D
Start with your profile
@amajkowska #smx #32D
Put name of your business in account name and username
@amajkowska #smx #32D
Make it look legit
Verify your website
@amajkowska #smx #32D
Describe what you pin
@amajkowska #smx #32D
Get Pin It button
Organic way to add your content to Pinterest corpus
@amajkowska #smx #32D
Many Good Pins => Authority
@amajkowska #smx #32D
More eyeballs for your content
Distribution to all followers of a Pinner
@amajkowska #smx #32D
Pre-populate your description
Users rarely change it
@amajkowska #smx #32D
Describe the Pin
Update dynamically
@amajkowska #smx #32D
Use Rich Pins
• More textual content
• Tend to rank better
• More visible on the grid
• Increase click-troughs
Impressions CTR
@amajkowska #smx #32D
Ensure Link Quality
13 @amajkowska #smx #32D
✗ ✔
Write targeted, keyword rich descriptions
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✗ ✔
Avoid too many hashtags
Make descriptions positive and compelling
Board names and descriptions
16
Meaningful name
Enticing, keyword-rich description
@amajkowska #smx #32D
Build authority by growing followers • Follow button
• Widgets
@amajkowska #smx #32D
Virtuous cycle
Followers Pins
Search Rank
Referral Traffic
@amajkowska #smx #32D
Keep it fresh
• Pin few times a day
• Pin on weekends for mobile traffic, weekdays for desktop
• Not more than 2-3 Pins at a time
@amajkowska #smx #32D
Not just fashion and cooking
Tattoos Home Decor Humor Art Sports Travel DIY
@amajkowska #smx #32D
Struggling in a competitive category?
@amajkowska #smx #32D
Find your niche!
@amajkowska #smx #32D
Thank you bit.ly/pinterest-search
@amajkowska #smx #32D