drive referral traffic with pinterest search by anna majkowska

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Anna Majkowska, Pinterest October 2, 2014 Drive Referral Traffic with Pinterest Search bit.ly/pinterest-search

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From the SMX East 2014 Conference in New York City, NY. SESSION: Pinterest: Marketing On The webs Visual Shop. PRESENTATION: Drive Referral Traffic With Pinterest Search - Given by Anna Majkowska, @Amajkowska, Software Engineer - Pinterest. #SMX #32D

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Page 1: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Anna Majkowska, Pinterest October 2, 2014

Drive Referral Traffic with Pinterest Search

bit.ly/pinterest-search

Page 2: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Why bother?

•  Millions of referral traffic visits

•  Rapidly growing

•  Easy to optimize for

@amajkowska #smx #32D

Page 3: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Start with your profile

@amajkowska #smx #32D

Page 4: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Put name of your business in account name and username

@amajkowska #smx #32D

Page 5: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Make it look legit

Verify your website

@amajkowska #smx #32D

Page 6: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Describe what you pin

@amajkowska #smx #32D

Page 7: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Get Pin It button

Organic way to add your content to Pinterest corpus

@amajkowska #smx #32D

Page 8: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Many Good Pins => Authority

@amajkowska #smx #32D

Page 9: Drive Referral Traffic With Pinterest Search By Anna Majkowska

More eyeballs for your content

Distribution to all followers of a Pinner

@amajkowska #smx #32D

Page 10: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Pre-populate your description

Users rarely change it

@amajkowska #smx #32D

Page 11: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Describe the Pin

Update dynamically

@amajkowska #smx #32D

Page 12: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Use Rich Pins

•  More textual content

•  Tend to rank better

•  More visible on the grid

•  Increase click-troughs

Impressions CTR

@amajkowska #smx #32D

Page 13: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Ensure Link Quality

13 @amajkowska #smx #32D

Page 14: Drive Referral Traffic With Pinterest Search By Anna Majkowska

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Write targeted, keyword rich descriptions

@amajkowska #smx #32D

Page 15: Drive Referral Traffic With Pinterest Search By Anna Majkowska

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Avoid too many hashtags

Make descriptions positive and compelling

Page 16: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Board names and descriptions

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Meaningful name

Enticing, keyword-rich description

@amajkowska #smx #32D

Page 17: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Build authority by growing followers • Follow button

• Widgets

@amajkowska #smx #32D

Page 18: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Virtuous cycle

Followers Pins

Search Rank

Referral Traffic

@amajkowska #smx #32D

Page 19: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Keep it fresh

• Pin few times a day

• Pin on weekends for mobile traffic, weekdays for desktop

• Not more than 2-3 Pins at a time

@amajkowska #smx #32D

Page 20: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Not just fashion and cooking

Tattoos Home Decor Humor Art Sports Travel DIY

@amajkowska #smx #32D

Page 21: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Struggling in a competitive category?

@amajkowska #smx #32D

Page 22: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Find your niche!

@amajkowska #smx #32D

Page 23: Drive Referral Traffic With Pinterest Search By Anna Majkowska

Thank you bit.ly/pinterest-search

@amajkowska #smx #32D