dreamforce to you madrid: marketing cloud

Salesforce for MarketingThe Smartest CRM for

1-to-1 Customer Journeys

Trail blazer

José YañezRegional Vice President, Marketing Cloud

@[email protected]

mailto:[email protected]

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Forward-Looking Statements

Marketing Continues to EvolveThe customer experience is more than marketing

AI

Social

Mobile

Cloud

>Broadcast Marketing >

YOUR AD HERE

Digital Marketing 1-to-1 Customer Journeys

The Customer Experience Gap

77%of customers are not

engaged with companiesYour Customers

Siloed Data

Siloed Channels

Siloed Departments

Your Marketing Team

Salesforce for MarketingThe smartest CRM for 1-to-1 customer journeys

CRM for sales, service, marketing, & commerce

1-to-1 journeys acrossthe entire lifecycle

Connect every channel& any device

Capture, unify, & activate data

Marketers Play a Special RoleThe customer experience is more than marketing

Onboarding &Engagement

Awareness &Acquisition

Retention & Advocacy


Advertising





Advertising

Sales Reps





Advertising

Sales Reps

Digital Commerce Onboarding &Engagement




Email & Mobile Messaging

Advertising

Sales Reps

Digital Commerce Onboarding &Engagement





Advertising

Sales Reps

Digital Commerce

Mobile Apps






Advertising

Sales Reps

Digital Commerce

Mobile Apps

Connected Products






Advertising

Social Media

Sales Reps

Digital Commerce

Mobile Apps

Connected Products






Advertising

Social Media

Sales Reps

Digital Commerce

Mobile Apps

Connected Products

Communities






Advertising

Social Media

Sales Reps

Digital Commerce

Mobile Apps

Connected Products

Communities

Support Agents




Capture

Data Management

UnifyActivate

Artificial Intelligence

AutomateDiscover Predict & Recommend

PersonalizeJourney

ManagementEngage

Measure

Marketing CloudBuild 1-to-1 customer journeys across the entire lifecycle

Capture

Data Management

UnifyActivate




PersonalizeJourney

ManagementEngage

Measure

Journey Builder Lightning

Lightning Experience

Integrated Data

Integrated Triggers

Integrated Activities

Integrated Campaignscontacts sync’d

last month

3B

Marketing Cloud Build 1-to-1 customer journeys across the entire lifecycle


Capture

Automate

Data Management

Discover Predict & Recommend

PersonalizeJourney

ManagementEngage

Measure

UnifyActivate

Marketing is Smarter with Einstein

Predictive Scoring

Predictive Recommendations

Send-Time Optimization

Social Image Insights

Wave for B2B Marketingpredictive scores

per month

6B


Capture

Data Management



PersonalizeJourney

ManagementEngage

Measure

UnifyActivate

Krux Joins Salesforce

Capture data from any source & device Unify, segment, & activate audiences to increase customer engagement

Leverage AI to find new audiences Use machine learning on billions of profiles & trillions of events to discover high value segments

1-to-1 ad targeting on any device Drive more relevant & valuable customer experiences

A leader in The Forrester WaveTM: Data Management Platforms

Forrester Research, Inc., The Forrester Wave™: Data Management Platforms, Q4 2015, 11.10.15

Dunkin’ Brands is a Customer TrailblazerDD Perks drives retention & creates advocacy

Sherrill Kaplan VP, Digital Marketing & Innovation

Digital Commerce


Advertising

rewards program members5M

+

700M unique emails in 2016

1.5M customers in 1-to-1 journeys

16M+ mobile app downloads

Sales Reps

Mobile Apps

Social Media

Communities

Support Agents

Don’t miss the digital marketing event of the year. June 13–15 | Chicago, IL

Valuable insights, hands-on training, & networking with the best and brightest minds in marketing.

Visit salesforce.com/connections.

http://salesforce.com/connections

App CloudBuild Smart Experiences People Love

Trail blazer

Alejandro Pina

App Cloud Account Executive

dreamforce to you madrid: marketing cloud

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