dr. experience & mr. product

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DR. EXPERIENCE & MR. PRODUCT Get the SWAG On! #17 Paris, March 30th 2015 alberta soranzo | @albertatrebla | wearefriday.com

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DR. EXPERIENCE & MR. PRODUCTGet the SWAG On! #17

Paris, March 30th 2015

alberta soranzo | @albertatrebla | wearefriday.com

@albertatrebla

WHO MADE THAT?

image: flickr.com/photos/feralibix/14886981359/in/pool-wearefriday/

XD

BUSINESS

TECH

XD

BUSINESS

TECH

PRODUCT MANAGEMENT

image: www.romanpichler.com/

“A great product manager has the brain of an engineer, the heart of a designer and the speech

of a diplomat.”

Deep Nishar, LinkedIn

EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

the practice of designing products, processes, services, events, and environments with a focus placed on the quality of

the user experience and culturally relevant solutions.

an organizational lifecycle function within a company dealing with planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

source: wikipedia.org

EXPERIENCE DESIGNER

image: uxpin.com

PRODUCT MANAGER

image: uxpin.com

PRODUCT TEAM

image: uxpin.com

DON’T BELIEVE ME?

EXPERIENCE DESIGN PRODUCT MANAGEMENT

images: museoscienza.org and alciom.com

images: thesweetsetup.com

WHAT’S A STARTUP TO DO?

EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

2 Acting As Product Owner 1

2 Understanding the Domain and User 1

2 High Level Requirements 1

1 User Stories 1

1 Site Maps, Wireframes and Prototypes 2

1 Usability Testing 2

source: Patrick Neeman and Stephanie Bergman

EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

2 Acting As Product Owner 1

1 Understanding the Domain and User 1

1 High Level Requirements 1

1 User Stories 1

1 Site Maps, Wireframes and Prototypes 2

1 Usability Testing 2

source: Patrick Neeman and Stephanie Bergman

If you can only have one, pick someone who is obsessed with good design, listens to the

users and champions culture where it matters.

MERCI

alberta soranzo | @albertatrebla | wearefriday.com