dr. experience & mr. product

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  • DR. EXPERIENCE & MR. PRODUCTGet the SWAG On! #17

    Paris, March 30th 2015

    alberta soranzo | @albertatrebla | wearefriday.com

  • @albertatrebla

  • WHO MADE THAT?

  • image: flickr.com/photos/feralibix/14886981359/in/pool-wearefriday/

  • XD

    BUSINESS

    TECH

  • XD

    BUSINESS

    TECH

    PRODUCT MANAGEMENT

  • image: www.romanpichler.com/

  • A great product manager has the brain of an engineer, the heart of a designer and the speech

    of a diplomat.

    Deep Nishar, LinkedIn

  • EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

  • the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.

    an organizational lifecycle function within a company dealing with planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

    EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

    source: wikipedia.org

  • EXPERIENCE DESIGNER

    image: uxpin.com

  • PRODUCT MANAGER

    image: uxpin.com

  • PRODUCT TEAM

    image: uxpin.com

  • DONT BELIEVE ME?

  • EXPERIENCE DESIGN PRODUCT MANAGEMENT

    images: museoscienza.org and alciom.com

  • images: thesweetsetup.com

  • WHATS A STARTUP TO DO?

  • EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

    2 Acting As Product Owner 1

    2 Understanding the Domain and User 1

    2 High Level Requirements 1

    1 User Stories 1

    1 Site Maps, Wireframes and Prototypes 2

    1 Usability Testing 2

    source: Patrick Neeman and Stephanie Bergman

  • EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

    2 Acting As Product Owner 1

    1 Understanding the Domain and User 1

    1 High Level Requirements 1

    1 User Stories 1

    1 Site Maps, Wireframes and Prototypes 2

    1 Usability Testing 2

    source: Patrick Neeman and Stephanie Bergman

  • If you can only have one, pick someone who is obsessed with good design, listens to the

    users and champions culture where it matters.

  • MERCI

    alberta soranzo | @albertatrebla | wearefriday.com