downtown topeka meetings
TRANSCRIPT
Downtown Topeka
Open for BusinessProducts/ServicesHoliday
DestinationReinforce
Strong Reach
$95/MonthNovember/December
On-Air Commercials
Contribute Bonus SpotsOnline Ad Schedule
GoalMinimum of
20 Businesses
DealsShoppingHoliday
Newspapers
33%Penetration
39,0002012
36,0002013
31,0002014
Manhattan Mercury 9,800 Circulation 31
%Penetration
Emporia Gazette6,355 Circulation 41
%Penetration
.com
WIBW Apps Smartphone: 4,062,999
Tablet: 664,487
8,580,056WIBW.com
Desktop: 1,990,506Smartphone: 1,500,426
Tablet: 361,638
Deals
FRIDAY
Deals
BLACK
Deals
Deals
Deals
MONDAYCYBER
DealsShoppingHoliday
Deals
RetailersGifts
RestaurantsServicesHoliday/Parties
ecommerce
Contests
Email Database
Cross Promotion
Holiday Season PackagesOnly $149 per month*
(November and December)Ad Message, Coupon or Flyer on the WIBW Holiday website. Message may be changed up to 4 times from November 25th thru
December 20th. *Creative provided by client. For WIBW produced
advertisement, add $30 per ad.
$95/Month+$50/MonthNovember/December
Both Websites
$750 PackageOne holiday season template commercial produced by WIBW. Commercial will run across WIBW and EIBW programming.
$1,200 PackageCustom produced commercial and schedule
starting at $1,200.
Questions
News Feed
The goal of News Feed is to show people the right content
at the right time.
January of 2015
Facebook implemented a major change that gives promotional
organic posts less visibility.
Paid Ads
Claim Your Business, it’s FREE
%60
Also Confirm with Bing and Yahoo
50% of searches are from Mobile Devices
Customer Reviews
88of Consumers Trust Online Reviews
as much as Personal Recommendations
Source: BrightLocal Annual Local Consumer Review Survey - 2015
%
Ratings and reviews can influence rankings.
5 or more Google reviewsGetting your 5th Google review
helps your ranking.
More than 5…Helps Inform Prospects
Review us on our Google+ Pageor on Yelp.com
THANK YOU from ______
yourwebsite.com
Customer Thank You Card
Unique VisitorsPages ViewedWhich Pages
Amount of TimeGeographic
Desktop vs. Mobile
It’s NOT Google
BEWARE!Google says: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”
AnalysisDigital
Thank You!
