downtown denver business improvement district annual report 2012

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IMPACT THE BID’S The Downtown Denver Business Improvement District (BID) is a public organization funded by private commercial property owners. The BID strives to provide a clean, safe and vibrant Downtown Denver environment for workers, residents and visitors. The BID boasts 856 properties and 385 property owners within the 120-block area of the district and maintains the 16th Street Mall and enhances basic City services through its district-wide funding. The BID’s boundaries extend from Speer Boulevard to 20th Street, and from Wewatta Street to Grant Street. By annual assessments paid to this quasi-governmental entity, BID property owners fund a series of district-wide programs that are critical to the vibrancy of our urban center and enhance Downtown Denver. Through maintenance and operations, safety initiatives, economic development, pedestrian environment enhancements, targeted visitor marketing and communications, as well as holiday events, lighting, and décor that attract thousands of visitors, the BID continues to ensure that Downtown Denver is a world-class destination with something for everyone. Maintenance and Operations The BID maintains and operates an inviting and active Downtown by providing daily sidewalk cleaning, trash, and graffiti removal and daily inspections of side- walks, alleys, planters and lighting. Economic Development The BID funds job recruitment and retention activities, as well as being actively engaged in growing and enhancing Downtown Denver’s retail sector. Marketing and Communications The BID provides funding for targeted marketing, com- munications, and promotional efforts that benefit Downtown’s retailers, restaurants and hotels. Safety The BID funds and manages the Down- town Ambassador and St. Francis social service outreach programs, operates two information kiosks and works with the police to ensure a safe experience for all Downtown users. Pedestrian Environment Enhancements The BID creates an inviting environment by in- vesting in trees, planters, banners and wayfind- er signs and by activating public spaces through Marketplace on the Mall and other programs. Holiday The BID funds the installation of holiday lighting and décor and helps support seasonal events and campaigns that bring thousands of visitors to Downtown during the holiday season. DOWNTOWN DENVER BUSINESS IMPROVEMENT DISTRICT 2012 Annual Report

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Page 1: Downtown Denver Business Improvement District Annual Report 2012

IMPACTThe BID’s

The Downtown Denver Business Improvement District (BID) is a public organization funded by private commercial property owners. The BID strives to provide a clean, safe and vibrant Downtown Denver environment for workers, residents and visitors.

The BID boasts 856 properties and 385 property owners within the 120-block area of the district and maintains the 16th Street Mall and enhances basic City services through its district-wide funding. The BID’s boundaries extend from Speer Boulevard to 20th Street, and from Wewatta Street to Grant Street.

By annual assessments paid to this quasi-governmental entity, BID property owners fund a series of district-wide programs that are critical to the vibrancy of our urban center and enhance Downtown Denver. Through maintenance and operations, safety initiatives, economic development, pedestrian environment enhancements, targeted visitor marketing and communications, as well as holiday events, lighting, and décor that attract thousands of visitors, the BID continues to ensure that Downtown Denver is a world-class destination with something for everyone.

Maintenance and Operations The BID maintains and operates an inviting and active Downtown by providing daily sidewalk cleaning, trash, and graffiti removal and daily inspections of side-walks, alleys, planters and lighting.

Economic Development The BID funds job recruitment and retention activities, as well as being actively engaged in growing and enhancing Downtown Denver’s retail sector.

Marketing and Communications The BID provides funding for targeted marketing, com-munications, and promotional efforts that benefit Downtown’s retailers, restaurants and hotels.

Safety The BID funds and manages the Down-town Ambassador and St. Francis social service outreach programs, operates two information kiosks and works with the police to ensure a safe experience for all Downtown users.

Pedestrian Environment EnhancementsThe BID creates an inviting environment by in-vesting in trees, planters, banners and wayfind-er signs and by activating public spaces through Marketplace on the Mall and other programs.

Holiday The BID funds the installation of holiday lighting and décor and helps support seasonal events and campaigns that bring thousands of visitors to Downtown during the holiday season.

DOWNTOWN

DENVERBusiness improvement district2012 Annual Report

Maintenance and operations

economic devel. pedestrian environenhancements

marketing and communications

holidaysafety

Page 2: Downtown Denver Business Improvement District Annual Report 2012

exPenDITures

511 16th Street, Suite 200, Denver, CO 80202Phone: 303-534-6161 | [email protected] www.downtowndenver.com

Downtown Ambassadors: 303-534-6161

Homeless Outreach: 303-285-5258 (6:00am – 10:00pm, 7 days a week)

Denver Police Department Off-duty Police (non-emergency only): 720-913-2000

Light Rail and 16th Street Free Mall Ride (RTD): 303-299-6000

SOUTH PLATTE RIVER

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AURARIACAMPUS

UNIVERSITY OF COLORADO

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EDDIEMAESTAS

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Trimheight7.25”

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Categories 2013 % 2012 % Budget oftotal aCtual oftotal

Maintenance & Repair 2,321,056 36.0% 2,340,784 40.3%

Management Services 841,141 13.1% 833,146 14.3%

Safety 671,133 10.4% 742,044 12.8%

Pedestrian Environment 665,279 10.3% 648,022 11.1%

Special Projects 347,458 5.4% 153,577 2.6%

Holiday 308,958 4.8% 302,970 5.2%

Mall Vending 279,769 4.3% 196,231 3.4%

Periodic Maintenance Expenses 239,700 3.7% 110,048 1.9%

Skyline Park 237,697 3.7% 86,326 1.5%

Marketing and Communications 190,943 3.0% 141,502 2.4%

Research 137,711 2.1% 106,344 1.8%

Economic Development Services 123,398 1.9% 117,851 2.0%

Operating Reserve 75,375 1.2% 34,714 0.6%

totaleXPeNditures $6,439,618 100.0% $5,813,559 100.0%

In 2012 the BID focused on the priorities identified on page one and had many notable successes in its core priorities listed below:

maintenance and operations• Provided daily oversight of Block By Block for main-

tenance of the 120 block district

• Refurbished all wayfinder signs along the 16th Street Mall

• Pulled 72,690 bags of trash, removed 15,600 graffiti tags and 1,971 bags of recyclables

• Initiated a district-wide tree inventory

safety initiatives• Provided off-duty police on the Mall and in the Convention Center

Corridor

• Expanded off-duty police services in Lower Downtown, in a part-nership with LoDo District

• Exceeded $1,000,000 in contributions to the St. Francis Center for social service outreach over the last 9 years

economic development• Provided information to 16 companies considering relocation or

expansion in Downtown

• Reached out to 26 companies occupying a total of just over 1 mil-lion square feet of office space whose leases were up for renewal; equivalent to 4,000 employees

pedestrian environment enhancements• Granted licenses to 34 vendors, leases to

38 sidewalk cafes, and 4 weekend street fairs

• Introduced operational and customer conscious changes to the Mall vending program including standardizing hours of operation; variable rates; and renewed focus on enhanced cart branding and visual appeal

ACCoMPlIshMenTs20I2

new planters

added

72,690Bags of trash removed

In addition to the priorities listed on page one, the BID is committed to ensuring that Downtown Denver remains clean, safe, attractive and economically vital by focusing on the following initiatives in 2013:

• Continue to focus on retaining and recruiting employers in Downtown Denver

• Expand the diversity of Downtown’s retail mix with daily needs and soft goods retailers

• Improve maintenance services by revamping the service schedules and routes and purchasing additional equipment

• Require a level of quality that increases customer attraction to street vendors and creates critical mass whereby each block feels like a destination worth visiting

• Continue to focus on holiday entertainment and programming through major events such as the New Year’s Eve Fireworks and Grand Illumination.

• Revamp the Downtown Ambassador program to create a stronger presence in the BID area

• Activated the Mall through the Your Keys to the City Program which placed 10 hand-painted pianos of the Mall for public use

• In partnership with Southwest Airlines and the City, provided 8 weeks of outdoor movies and concerts in Skyline Park attracting approximately 3,000 attendees

targeted visitor marketing and communications• Promoted Downtown attractions and events and informed and

engaged the general public, BID property owners and other stake-holders through multiple different channels and communication tools: The Urban Eye electronic newsletter, Monthly Event Flyers and the Downtown Denver Map & Directories (390,000 printed and distributed on the Mall and in visitor centers), and monthly issues of the electronic BID Happenings publication

holidays • Illuminated Downtown with thousands of LED lights along

the 16th Street Mall, Skyline Park, California Street, Curtis and Larimer Street

• Attracted visitors and drove business to hotels, retailers and res-taurants through the Winter In The City Campaign and events such as the 11th Annual New Year’s Eve fireworks, co-sponsored by VISIT Denver and the BID and produced by the Downtown Denver Partnership

oBjeCTIves20I3

300treesmaintained

4 i6th street mall core BlocKsenhanced with vending & planters DOwntOwn DEnvER

BUSINESS IMPROVEMENT DISTRICT

BID BOARD OF DIRECtORS

Ed BlairEmbassy Suites Denver Downtown Chair

Josh FineFocus Property GroupVice Chair

Josh ComfortReal Estate Development Services Treasurer

Susan CantwellThe Gart CompaniesSecretary

Dorit FischerNAI Shames Makovsky

Kevin McCabeNewmark Knight Frank Frederick Ross

Myra napoliBrookfield Office Properties

Rick KronSpencer Fane & Grimshaw LLPLegal Advisor

tamara DoorPresident and CEO, Downtown Denver Partnership

John DesmondExecutive Director of the Business Improvement District

DeAr DownTown Denver ProPerTy owner,

Ed BlairDowntown Chair

The Downtown Denver Business Improvement District (BID) repre-sents 385 Downtown commercial property owners who invest in the vitality of Downtown Denver by funding, cleaning and maintenance services, safety initiatives and economic development and marketing programs. In this report, you will find details on the 2012 accom-plishments and the BID’s priorities for 2013. The most notable are summarized below:

In addition to its core responsibilities noted above, in 2012, the BID focused on:

• Improving and growing the 16th Street Mall Marketplace vending program

• Enhancing the pedestrian experience by installing 195 planter pots throughout the district, doubling the size of the program

• Completing the second year of a four year project to collect pedestrian counts on every block in the Downtown Denver Business Improvement District

• Working with the City and RTD to obtain $10 million in funding for major renovations of several blocks of the 16th Street Mall.

For 2013, the major new priorities include:

• Completing the detailed design phase for 3.5 blocks of the 16th Street Mall renovation project

• Expanding tree care services to a number of areas beyond the 16th Street Mall, and increasing the number of new trees in the district

• Activating Skyline Park specifically through a weekly summertime urban food and culinary-themed market, outdoor movies and games, in addition to upgrading the park’s electrical systems

• Increasing the efficiency and quality of our district-wide maintenance services through the BID’s new maintenance contractor, Block by Block

• Activation of the Mall’s “Core Blocks” between Welton and Curtis through enhanced vending, a partnership with Denver Botanic Gardens to add landscape elements, and more tables and chairs.

Thank you for your continued support of and investment in the BID. We encourage you to contact us with any questions or comments.

Sincerely, BID Board of Directors

Panoramic photo by Ryan Dravitz; Inset photos by Larry Laszlo.Designed by Tina Sheppard.