Downtown Boulder

Downtown Boulder

• Business Improvement District– $1.3 million budget– Clean/Safe programs–Marketing

• Downtown Boulder, Inc. - (c)(6) Membership– $475,000 budget– Special Events– Advocacy

Downtown By the Numbers

• 170 retail stores – 415,000 SF

• 104 restaurants and cafes – 305,000 SF

• 2.1 million square feet of office space

• 58% of sales tax from F&B

Keys to Downtown Success

University of Colorado•$2.1 billion annual impact

•Major draw for World’s Best and Brightest Students, Citizens, and Speakers

Close. . . But Not Too Close!

• Encourage Density of Non-Student Housing– 30,000 people within walking distance of Pearl

Street– Residents and walkability are critical to 24/7 downtown

• Downtown Positioned as Employment Hub– Incentivize new office & mixed use projects– Twitter, Google, and other technology and start-up

companies are key

• Tenant Mix is Steered Toward Strong Anchors and Locals– Visit Peppercorn, Into the Wind, Art Source–Maintain retail and restaurant balance – Focus on unique, upscale, and active lifestyle– Discourage college bars, fast food, c-stores

Downtown Target Markets

• Affluent Local Residents/Families

• Downtown Employees – Tech/Startup/Professionals

• Denver Metro Day Trippers

• Tourists

• CU Parents/Alumni/Fans

• Students Are Not a Focus of our Marketing

Downtown Brand Positioning

• Local, Local, Local! – Unique Tenant Mix Not Found Anywhere Else

• Kids & Families Are Major Focus– Outdoor features, events, etc.

• Active/Healthy Lifestyle Destination– Embrace Your Community Personality!

Website Profiles of Local Merchants

LoveTheLocal.com

Banner Program Highlighting Locals

Invest in Kids’ Amenities

Family/Kid Focused Events

Active/Healthy Lifestyle Branding

Events Reinforce Active Lifestyle Branding

Downtown Challenges

• Access and Parking– Alternative modes are high but likely maxed out– 60+ demographic avoiding downtown

• High rents & taxes threaten local merchants

• Transients and Behavioral Issues– Legal pot has increased numbers– Younger & more aggressive demo

Thank You!