Your three-step guide to setting up an Instagram business profile

Instagram has always lagged behind Facebook

in terms of being used widely by businesses.

Now, with the roll-out of Instagram Business

Profiles – accounts that are officially recognised

as a business will receive special tools to help

measure engagement and promote business

profile posts.

BUSINESS PROFILES

1

Tap your profile image at the bottom right of your screen.Tap the settings wheel.

If you can see ‘Switch to Business Profile’ you’ve got access to Instagram Business Profiles.

MAKE SURE YOU HAVE THE LATEST VERSION OF INSTAGRAM

2

To continue, click the blue button and connect to your Facebook business page.

Once you have entered your business contact information, Instagram automatically pulls details from your Facebook business page.

SETTING UP YOUR PROFILE

Use your business profile to integrate with your Facebook page

Add contact details

View your Instagram Business

Profile performance analytics

Create Instagram campaigns using promotional posts

2

3

Like all social media channels, be clear about what you’re trying to achieve. Are you on Instagram to build brand awareness?

To have an effective Instagram Business Profile, your images need to align with your brand values and/or your campaign.

YOU’RE READY TO GO. NOW WHAT WILL YOU POST?