You have to start somewhere: Social Media for professional learning and workplace practice

Social MediaProfessional versus personal

Productive tools for CPD

Good practice examples in the LIM sector2

Personal and Social

Intuitive

Whenever

Wherever

About me

Often trivial

Potentially indiscreet

Time wasting (allegedly)

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Hanging

out

Professional and Social

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Strategic

Useful

Consistent

Active

Reputation

Productive

Yourshop window

The Digital Divide

is not a generational thing

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It’s between those who know how to

find information using new channels

get information to come to them

create and mix content

build networks

… and those who don’t

Learning networks then

and now

Communities of practice

My online contacts are now the way in which I get my

information. They are constantly sending me a stream

of useful stuff, which is personalized to my interests,

based on my choices of who to follow, and who to pay

attention to. So this isn't 'social' in the way that we're

used to thinking of it, it's a hugely influential stream of

data. If I follow you, you influence me, and if you

follow me, I'm influencing you Phil Bradley

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Connections to…

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Connections to …

RSS feeds

Aggregators

Bookmarks

Slideshare

YouTube

Podcasts

Wikis

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Social networks are about connecting people,

about creating an ‘ambient awareness’ of

what’s happening and where, with

reference to the people around us.

Such networks come into their own when you

want to find people who can help you solve

problems, provide insights, or provide

expertise you may not have.

Abhijit Kable upsidelearning.com

Exploiting these for…

Research

Sharing

Collaborating

Networking

Current Awareness

Reflection

Creating content

Advocacy12

It’s a residential thing

Many of the technologies we deal with are

residential platforms, meaning that it’s hard to

see their real benefits until you’ve lived there for

a while…

It’s simple to sign up for a new tool, but it takes

time and effort to make good use of it.

JISC Web2Practice

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It’s about information skills

… and competencies that information professionals already have and use every day

adding some new ones

updating and refreshing

Tools, Technologies and Platforms

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The purpose … is not to argue that social

media are an absolute good, but rather that

they offer tools which, if used carefully, are

likely to be beneficial … and to facilitate

positive connections.

Social Media guide for researchers

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Key characteristics

Access to content updated in real time

Access at a convenient time

Access to contacts in real time

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RSS feeds

A format for regularly updating web content

Users stay current by subscribing to feeds

Web pages deliver content by incorporating a feedburner.

Updates are automatically delivered without having to visit websites.

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Receiving feeds

Subscribe by e-mail

or via a free aggregator like Google Reader

increasingly Twitter is used as a feed

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Twitter

Updates

Alerts

Announcements

Links

Event Amplification

Research

Marketing

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Find content on TwitterTwitter for Librarians

@Phil Bradley Lists @IrishLibraries

@FieldVole/Irish Northern Irish Librarians on Twitter

#savelibraries

Use it as a feed

Start following people

Use #hashtags to follow issues and eventsFlickr Image: Not getting involved

Twitter is as good as the people

you follow

Share content on Twitter

Send tweets

Forward links

Set up #hashtags

Tweet from events

Post links to your content

Curate a list

CPD 23 things: current awareness

Flickr Image: Twitter poster

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Social Networks

Networking

Discussions

Links

Marketing

Updates

Announcements

Events

Campaigns23

Networking

Join online communities

Connect

Join discussions

Start discussions

CPD 23 Things: Online networks

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CILIP Social networks

LIS New Professionals Network

Flickr Image: Join our team/

Find your group

Follow them via their Twitter feed on the different platforms they use.

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Blogs

Sharing news and content

Publishing

Forums for discussion, reflection

Delivering training

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Blogger

Tumblr

Keep current with blogsFind blogs that interest you

Subscribe by email or by RSS feed

Start commenting27

Flickr Image: Rosie the Blogger/

Library Blogs Ireland

UK Library Blogs

Library.ie News from Irish Libraries

Library Journal

Voices for the Library

Stephen's Lighthouse

Joeyanne Libraryanne

Follow bloggers on

Twitter to get updates

Blogging 101

Start a learning blog

Join a blogging network

Find your voice

Write a guest post

Share your blog

Post links to your blog from Twitter

CPD 23 things:blogs and blogging

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Wikis

Sharing knowledge

Aggregating content

Peer review

Supporting best practice

Team working

Reference queries

Collaborative editing of web content and structure by users

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Build a resource

Library Day in the Life

Library Routes

Library Camp UK 2011

Library Success: a best practices wiki

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Flickr Image: Working together

Photo sharing

Sharing images

Sourcing images

Accessing archives

Crowdsourcing information

Publicity

Marketing

Event amplification

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… a thousand words

Adding photos is easy but

never use images without

permission.

Look for images with a

Creative Commons license.

Stick to

Flickr Creative Commons or

FlickrCC

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flickrcc.bluemountains.net

ALWAYS check copyright

Attribution link

Presentations online

Presentations from any event can be uploaded, stored, searched and accessed

some with audio tracks

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Links to innovation

On Slideshare and Prezzi you will find full presentations, some with audio.

and links to other presentations.34

Video content

Lectures, courses, conferences, tutorials from

universities, libraries, museums, professional

bodies, organisations and individuals

Podcasts

Audio and video to download

Lectures, interviews, webinars, archive recordings…

Via iTunes or other feeds

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Conferences for free

Watch the presentations, hear the soundtrack, watch the video stream, get the reactions on Twitter and the blogs.

Courses, conferences, events happening now, last week or last year

Anywhere in the world

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Discussions onlineDigital Campus

Harvard Library Lab Podcasts

This Week in Libraries38

Interviews with innovators, leaders and practitioners.

Panel discussions on current trends, issues and developments.

Flickr Image:Studio Lights

Bookmarks

Archiving content

Accessing content

Finding content

Organising and

sharing content

Promoting

resources

DiigoDelicious

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Diigo bookmarks for links in this presentation

Running an event

Event website on Tumblr

Bookings on Eventbrite

Promoted on Twitter

Programme submissions on

Wikispaces

Sponsorship via PayPal

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#libcampuk11

Learning resources

Web Junction is an American library site providing virtual training to member libraries. Anyone can access the archive.

JISC Digital Media provides advice on creating and using digital media

A significant amount of archived training material is

often free

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23 Things

Social media training for librarians (and others) delivered by social media.

Licensed under Creative Commons and available to any organisation to adapt.

There are hundreds of in-house versions developed by all kinds of libraries and educational bodies.

23 Things for Professional Development takes the 23 Things model further

FreeAccessible

OnlineSelf-paced

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Identity and brand

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Digital identity

The Web is a public space.

Information stays around for a long time.

Privacy is never guaranteed.

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Flickr Image: People

Digital footprints

Make sure you have control over what people can discover about you online

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Flickr Image:shoes

Digital branding

Create and maintain a positive professional identity

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Flickr Image: Stepping on light

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Create a public Internet identity… Have a genuine all-accessible identity online that you’re cool with grandma and your boss reading.

…do provide context for who you are, what you do, what you’re passionate about, etc. Think of it as a digital body and dress it up as if it were going into a job interview.

Danah Boyd. zephoria.org

Making a nameJoeyanne Libraryanne

The Wikiman

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Privacy and Security

Understand the security settings of all the tools you use.

Keep abreast of any changes to terms and conditions.

Your online safety is your responsibility, not anyone else’s .

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Information Overload

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SCONUL 7 Pillars of Information Literacy

Libraries using Social Media

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“Yes, it is important for libraries and librarians to be

on social networks... it is equally important to

remember why we are doing all of these things. We

are providing a new medium for things we

have always done.

…There can be a balance to using new technology

to promote, support and enhance traditional, as well

as new, programming and resources”

Karen Klapperstock (2009)

)

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Connecting via social media

Bodleian Libraries Social Media Directory

University of Oxford libraries communicate with their users through a variety of social media including blogs, Facebook, Twitter and LibraryThing

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Health Libraries

Team Knowledge Update

Information services from Shrewsbury and Telford Health Libraries via Netvibes

Knowledge Source

Regular blog with news, links and access to content

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Health Information

HL Wiki Canada

An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information.

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Promoting services

Dunedin Public Libraries

promotes its services on YouTube, with guidance on the resources and how to use them. Dunedin has over 200 videos on library services and events on its YouTube channel.

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Library Apps

MIT Libraries Betas and Widgets

Libraries at the Massachusetts Institute of Technology are experimenting with apps to improve access for their users to content and services

Library Tools

A guide to Cambridge University’s apps and other online tools for library users

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City Libraries

New York Public Library

Connect with their communities via their blogs, Twitter, Facebook, Tumblr, Flickr, podcasts, YouTube, Foursquare

What Big Media can learn from the New York Public Library

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in Ireland

Dublin City Public Libraries portal

Comprehensive access to library and other resources provided by Dublin City Public Libraries for people living and working in Dublin via Netvibes

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… and Scotland

Edinburgh Libraries

Access to the Library Blog, Flickr collections, the Library App and on Facebook, YouTube and Twitter

including Edinburgh Reads a guide to Edinburgh books using Google Maps

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Medium Libraries

Rotherham Libraries

On Facebook, YouTube, Flickr and Twitter, with an internal Staff Wiki for managing change and staff development

South Ayrshire Libraries

publicises events and services on its blog and on Twitter, with links to e-book downloads and RSS feeds to new titles and book reviews

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Small ones too

Orkney Library

Orkney Library Service has two branch libraries and two mobile libraries

… and two blogs, is on Facebook, Twitter, has an online reading group and a Talking Newspaper podcast.

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Local History

Cassiar Photo ID project

The University of North British Columbia’s crowdsourcing Facebook initiative to preserve the history of a ghost town, using their photo collection

Solihull Heritage

Solihull’s Then and Now photos on Flickr. For more on what they do, view Beyond Lurk and Like on Slideshare

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Generating content from users

Australian Local Studies collections and the participatory web

Current initiatives in Australian libraries that actively involve local people in collaborative projects, using blogs and wikis, to document the history of a neighbourhood or a community. This Prezzi presentation is based on a dissertation.

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Special projects

Taking Account of Our Past

A blog documenting the Wolverhampton Archives and Local History cataloguing project.

Derry and Raphoe Diocesan Library Project Blog

A Wordpress blog documenting the conservation project.

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Special Libraries

Fire Resources

The Fire Sciences Library of the Office of the Fire Marshall (U.S.) has developed a Wiki to support staff studying for professional qualifications.

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Flickr image Matt Hamm

Finally…

Explore

Experiment

Use what’s useful

Dump what’s not

Take it seriously

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Anne Peoples @Anne6fy

This presentation is online at www.slideshare.net/apeoplesand available to reuse or adapt, as long as credit is given to

the author, on a share alike basis.