Format for today:Format for today:

Period 3: ICT to continue/ complete your Period 3: ICT to continue/ complete your teaser postersteaser posters

Period 4: in two smaller groups, to learn Period 4: in two smaller groups, to learn about the differences between teasers, about the differences between teasers, main posters and DVD postersmain posters and DVD posters

Period 5: ICT to complete teaser posters Period 5: ICT to complete teaser posters and begin work on main/ DVD posterand begin work on main/ DVD poster

Objectives:Objectives:

To be able to produce effective posters to To be able to produce effective posters to help promote your filmhelp promote your film

To understand techniques used in teaser, To understand techniques used in teaser, main and DVD postersmain and DVD posters

COURSEWORK EXAM

4 Pieces.For one you plan & create

a media production.The other 3 can be writtenor practical or a mixture

of both

One ‘timed test’ (3 hrs).This will be on

And you will get some infobeforehand

50% 50%

120marks 100 marks

Main cinema poster:Main cinema poster:

Cast and crew information Cast and crew information Title in distinctive fontTitle in distinctive font Main tag lineMain tag line More information about genre, More information about genre,

characters, storyline, etc…characters, storyline, etc… Final big marketing push as your film hits Final big marketing push as your film hits

the cinemas…the cinemas…

Why might the Why might the advertising/poster advertising/poster campaign differ?campaign differ?

Different audience for DVDDifferent audience for DVD Lack of box office successLack of box office success Box office failings may have been linked to an Box office failings may have been linked to an

ineffective marketing campaignineffective marketing campaign Social/cultural/political changesSocial/cultural/political changes New/special features (eg: extended versions, New/special features (eg: extended versions,

‘director’s cut’, more gory! etc…)‘director’s cut’, more gory! etc…) Blu-ray or HD-DVD joint releaseBlu-ray or HD-DVD joint release Alternative version of the same filmAlternative version of the same film Or, just to make it more ‘fresh’ and differentOr, just to make it more ‘fresh’ and different

Task:Task:

Begin to design your main movie poster(s)Begin to design your main movie poster(s) Think carefully about the aspects of your film Think carefully about the aspects of your film

you want to promote (eg: main star? Special you want to promote (eg: main star? Special effects? Genre? Etc…)effects? Genre? Etc…)

Do a variety of sketches/ designsDo a variety of sketches/ designs During period 5, you will be able to access ICT During period 5, you will be able to access ICT

and, if appropriate, use a digital cameraand, if appropriate, use a digital camera

Extension:Extension:

Design your DVD release poster.Design your DVD release poster.

What will be different?What will be different?