Why we do (or don’t do) what we do (or don’t do)
Why we do (or don’t do) what we do (or don’t do)
Me: a brief case study
I’ve always had high hopes for myself...
professionally or “as a designer”(picture of tanner woodford)
financially
(richard branson on an island)
spoiler alert: I don’t have an island or a PhD.
I’ve had my successes.
but,
I was a shitty misguided student.
*
*approximate measurement
ok, so basically
EVERYONE.
but also for things we really care about...
we all want to be a better .
In the future:
WWD(ODD)WWD(ODD)...
MOTIVATION.
MOTIVATION = doing something
MOTIVATION ≠inspiration, passion, hope, personality
hang in there
hang in there, buddy!
MOTIVATION = doing something
MOTIVATION = doing something
just play along with me...
you.
goal.
motivation: exerting effort toward a goal
X
procastination: exerting effort toward one goal instead of another
2 key perceptions:
“whether you think you can or you can’t...
lose 25 pounds
lose 1 pound
“whether you think you can or you can’t —you’re right.”
Henry Ford, cognitive researcher crotchety tycoon.
second,
$WIIFM?
:
note:this is the lamest slide in the presentation,
I swear.
attainment
designer black turtleneck
$
:
expectancy for success
value
the magic equation:
expectancy (for success)
expectancy (for success)
X
expectancy (for success)value (for the task)X
expectancy (for success)value (for the task)X
MOTIVATION.
high
highlow
low
expectancy
value
high
highlow
low
expectancy
BOREDOMvalue
high
highlow
low
expectancy
BOREDOM
ANXIETY
value
high
highlow
low
expectancy
BOREDOM
ANXIETY
“FLOW”
value
perfect concept
high
highlow
low
expectancy
BOREDOMNOPE.
ANXIETY “FLOW”
value
medieval poetry
Q:
Q: Where do they come from?
A: Your past...
eventspeopleexperiencescultureetc.
WHAT.
WHAT.
reasoninganalysisattributions
WHY.
WHAT.
self conceptself efficacyhopes/fearsdreams...
WHY.
WHO.
WHAT.
WHY.
WHO.
past present future
it’s that simple.*
some bad news:
*it’s not that simple.
changing behavior is tricky.
WHAT.
WHY.
WHO.
change gets harder the farther you go back...
gigantic brains
this is your brain...
accounts manager
brain synapses.
think of it like this:
WHAT.
WHY.
WHO.
the good news...
or,
“what this all had to do with design, anyways:”
these perceptions...
past present future
are just perceptions.
here + now.
we all want to be a better .
In the future:
here + now.
here + now.
Trust me. I finished this presentation this afternoon...
here + now.
Here + now, I am a better learner.
Here + now, I am a better co-worker.
Here + now, I am a better designer.
Here + now, I am a better citizen.
Here + now, I am a better husband.
Here + now, I am a better thinker.
Here + now, I am a better hugger.
Here + now, I am a better uncle.
Here + now, I am a better lover.
Here + now, I am a better flosser.
Here + now, I am a better failure.
Here + now, I am a better dreamer.
Here + now, I am a better BFF.
Here + now, I am a better forgiver.
Here + now, I am a better Valentine.
Here + now, I am a better taxpayer.
Here + now, I am a better booty-shaker.
Here + now, I am a better cheerleader.
Here + now, I am a better storyteller.
Here + now, I am a better man.
Here + now, I am a better human being.
Here + now, we are all better people.