Rather than sending email campaigns when it suits you, think about when your

subscribers would like to read your emails.

We all have busy lives and we all need to be somewhere at a certain time. Therefore timing is

everything, especially when you are trying to make the most out of an opportunity.

Email marketing has enabled businesses to get their message across to a previously unthought-of of

global audience quickly and cheaply at their own convenience. The tools available have made this

process effortless; however, when you have created a successful campaign are you sending out

emails when it’s convenient for you, or for your audience?

Your subscribers have opted in to receive information from you, because they want to. They want to

hear what you have to say and what you can give to them. It’s important for subscribers to receive

email campaigns when they want to, not when it’s convenient for you to send them. Too many

campaigns are sent out in the early hours of the morning, when people are asleep. Emails sent out at

this time are likely to be caught by SPAM filters too.

Consider this scenario. Let’s say Bob, your typical

customer, works 9-5 at Sainsburys. They have a

smart phone which they carry with all the time. But

it is locked away whilst they are working. During

their lunch break, anytime between 12 and 2 they

enjoying surfing the internet or playing games on

their smart phone, and they are likely to do this

before and after work.

This scenario tells you important information about

when your typical customer might be available to

receive emails.

With Emailer Go’s time sends feature you can schedule to send your emails specifically at certain

times. Send out your campaign when your subscribers are most likely to be available – for example,

before and after work (Before 9am or after 5pm). Your subscribers will have more time, be more

receptive and will respond favourably.