Download - What is omnichannel marketing?
What is omnichannel marketing?
PROBLEM
The boundaries between different channels to reach customers become blurred as never before. It is more and more difficult to communicate your brand effectively.
SOLUTION
Create a database of your customers
Gather all the data of your customers (both online and offline) in one place.
Create a database of your customers
This allows you to:● serve better to your consumers by
personalized messages,● run campaigns in efficient manner.
Gather all the data of your customers (both online and offline) in one place.
Measure the behavior of your consumersThe use of appropriate indicators lead sellers to answer important questions about their consumers.
Measure the behavior of your consumers
This allows you to:● engage clients,● attract their attention.
The use of appropriate indicators lead sellers to answer important questions about their consumers.
Find the important moments in the customer journeyTracking a relation of a consumer with a product will help you discover important moments in his activity.
Find the important moments in the customer journey
This allows you to:● find signal that a customer is moving away
from your business, or that he is moving to a higher level,
● engage them with right messages.
Tracking a relation of a consumer with a product will help you discover important moments in his activity.
Send personalized messages
Try to empathize and adjust content of a message to customers’ real needs.
Send personalized messages
This allows you to:● communicate better with clients - they won’
t treat such messages as spam and intrusion.
Try to empathize and adjust content of a message to customers’ real needs.
Use marketing automation
If you want to prepare effective omnichannel strategy you need a special tools that support marketing automation.
Use marketing automation
This allows you to:● save time,● prepare efficient campaigns.
If you want to prepare effective omnichannel strategy, you need a special tools that support marketing automation.
BENEFITS
TO CONSIDER
The biggest problem is to get as much data about your clients as it is only possible, to reach to the right client with appropriate message in the right time and place.
Right client
It is estimated that a consumer who meets the product in several different locations, is two times more valuable than one whose relation with the brand is based on a single channel.
It is therefore important to know and understand his needs and lifestyle to provide him with consistent information.
Right time
To create the best consumer experience with your brand you should provide him with interesting information, just when he wants to.
It is good to know at which moment he is interested in a particular product, and in what circumstances mostly reads your message.
Right place
The Omnichannel key is to cause contact with the customer in the right place with eg. e-mail, SMS, push notifications, etc.
The context is very important here because different situations require the use of other media.
SYNERISE SOLUTION
Synerise
Enables you to monitor users activity on websites, identify clients offline, trace an individual path of buyer and many more.
Collect data from many sources in a real time!
Synerise
Allows you to prepare campaigns with beacon alerts, PUSH notifications, e-mails, SMSes.
Synerise
With Automation module you can be sure that your message will reach to the right client in the right place at the right time.
