What Franchisees are looking for in a Franchise!

What do our visitors look for in a franchise? Investing in a franchise is a big footstep, and with

so many franchise packages and brands to choose from, prospects want to make sure they've

made the right decision. This is an important topic, especially for franchisors who want to

expand their networks. A franchisor that wants good quality candidates enquiring about joining

their franchise system needs to also ensure their existing franchisees are satisfied with their

decision to join their franchise.

Keeping that in mind, we have conducted a study where respondents are asked to rank common

aspects of franchise packages in order to determine what is important to them.

A Good Brand Name is number one attraction and highly regarded trait of a franchise program

among potential franchisees. Many

investors are reluctant to take the

risk of joining a new concept or

brand that is newly formed due to

little or no track record of business

that can be examined. However,

many potential franchisees would

consider new and innovative

concepts that are in their early years

if they believe in the potential of the

business and its franchisor. To be safe, a brand should have credible business growth capability

operating for a minimum of 3 to 5 years.

Another aspect of a good franchise is its Potential Earning on Investment. The sole reason why

anyone wants to get into business is money and that should be reflected on the franchisees return

on investment. However, we should not assume that because we are in business, everything is

about the money. Franchises should not forget that franchisees are people with emotions and

feelings and not contracts or numbers. We might not like to admit it but it’s a fact that most

human behavior is influenced by emotions not by logic.

While return on investment is one of the key drivers of franchisee satisfaction, we have discover

that there are other issues such as Feeling cared for, Optimism for the future, Confidence in

Top Leadership and having Positive Business Relationships with other people in the franchise

system that are also important. Nevertheless, a good organized and robust franchise system with

Training & Support Program in place, Marketing Support and Life Cycle of the Franchise

are equally inevitable in order to attract more investors and gain franchisees advocacy.

In summary, while a profitable franchise is no doubt more likely to make a happier franchisee,

franchisors should not underestimate the power of relationships and good old fashioned courtesy

and respect in building a prosperous, happy and vibrant franchise system.

ABOUT FRANCORP MIDDLE EAST:

Francorp® Middle East is the largest Franchise Consulting firm in the MENA region. Being a

renowned franchise company established in the US, Francorp Middle East provides franchise

opportunities to companies with their comprehensive franchising resources including but not

limited to Franchise Program Development, Strategic Planning, Legal Services, Franchise

Operations Manual, Franchise Marketing and Sales Training through the seamless and

coordinated efforts of an in-house team of expert Franchise Consultants. Over the years,

Francorp has assisted more than 14,000 companies plan for expansion and to open new

franchise through franchise business concept and have developed more than 4000 full franchise

program including coffee shop franchise in Dubai and the UAE.

FOR FURTHER INQUIRIES, PLEASE CONTACT:

Francorp Middle East

706, Single Business Tower

Sheikh Zayed Road, Dubai,

United Arab Emirates

Tel : +971 4 346 5000

Fax : +971 4 346 5005

Website: www.francorpme.com