Web Analytics for Startups

Presented at UltraLight Startup

February 2009

Startups have different requirements depending on the type of startup, but they all need Analytics

Types of Analytics Information Startups need“… A Startup may want to know traffic and engagement, whether there is press or buzz about the product. For those

startups that have a user community, engagement, and depth of engagement metrics are important.

Must Have

Free tools to build Community such as Facebook, LinkedIn, Twitter, Delicious, Meetups, Seesmic, YouTube, Google Analytics, Yahoo! Analytics

Could Have

tools such as HitWise, Compete, Comscore, Nielsen, Ranking

Software

Nice to Have

Social Intelligence

Examples

Web Analytics, SEO Friendly Site, Good Quality Links, BUZZ for your Startup

Examples

Competitive Intelligence, Constant Updates on Site, Mobile Analytics, Visitor Database

Examples

Social Media Analytics such as Techrigy SM2, Radian6, Buzzmetircs, Buzzlogic and Competitive Benchmark data

Marshall Sponder, Leticia E. Colon, Elena Haliczer.

Analytics Solutions by Business Model and Size of Startup

Startups can begin with ASP free toolsbut privacy issues may require aHosted Solution where the businessowns the data fully.

How much to spend on Analytics?

There’s not much researchBreaking down Spend by Company or Startup Size, but It would make an InterestingResearch Study.

Generally speaking, the moreReporting requirements andStakeholders, the more Infrastructure, support andExpense needed.

Analytics by Startup Type

There’s little written about this;But logic dictates a company Going public will have additional fiduciary Responsibilities and privacy issues.

Not sure if how a startup is Funded matters much in terms of whatAnalytics solutions are employed.

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